Green Options » Frito Lay

What is a locavore and should anybody be one?

Kay Sexton — Thu, 14 May 2009 16:46:30 +0000

The earnest, sandal-wearing, next-generation hippy label: locavore, has recently become big news in the USA, not because of any sudden policy swing or discovery that local is best, but because the massive Frito-Lay company is ‘claiming’ that its potato chips are local produce ie fit for locavores to eat.

Now there are a number of questions relating to this advertising campaign, not least of which is how you define locavore: is it somebody who only eats food grown fifty miles from their home, fifteen miles, five blocks? But setting that one aside, another key question is how a national company like Frito-Lay can claim, let alone prove, local production. The route they are taking is pretty blunt: five farmers will appear in five advertisements, shown in five different states, each saying that they grow potatoes that Frito-Lay then turns into ‘local’ chips. Of course, each state gets to see only its own local advert, not the other four, which could rather spoil the impression …

Frito-Lay isn’t making clear how transparent its supply chain is, where the frying oil comes from, for example, or whether potatoes are shipped from one state to another if there are production shortages. But all of that could be sorted out with adequate labelling, a proper supply chain audit and some decent environmental auditing. The locavore term, coined around 2005, is anyway, open to much interpretation.

Become Part of Terracycle’s Chip Bag Brigade and Earn Money for Your School

Wenona Napolitano — Wed, 13 May 2009 17:38:13 +0000

You can collect Frito Lay chip bags, keep them out of landfills and send them to be remade into something useful all while earning money for your school or nonprofit organization.

TerraCycle has teamed up with Frito Lay to collect used packaging from FritoLay snack products- Doritos, Cheetos, Tostidos and other chip bags and turn them into affordable upcycled products- folders, tote bags, purses and pencil cases.

Frito Lay Goes Green: No You Are Not Reading The Onion

Jessica Gottlieb — Wed, 18 Feb 2009 18:54:35 +0000

I had to stop what I was doing this morning to write this post. The newswire came in with the headline FRITO-LAY SPRINTS AHEAD TO IMPROVE FUEL EFFICIENCY and I stifled a giggle. Then my blood boiled.

Frito Lay thinks you are an idiot.

Rather than traditional delivery trucks, Frito Lay has announced that they will buy a fleet of Dodge Sprint Delivery trucks. Unlike bullets at wartime, frankenfood is not something we need delivered.