By Olga Orda •
June 3, 2008
Image source: Ecofriend.org
A Green Printer Online Dispatch
Do you scoff at company-made labels (i.e. internal labels) and only go for the non-profit, third party born eco-labels when buying green office supplies? Or do you take both with a grain of salt, comparing the merits of “private” and “public” labels?
If you’re the latter or if you are a green procurer, you probably want to streamline the “boom! done, I’m buying that product - not [...]
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William is Going Green, written by James Martin II and James Martin III, is the story of a garbage truck that loses his job, because he is too polluting. In search of a new job, William travels from town to town until he finds a green, clean city. He is told he could be hired as a recycling truck, if only he had a hybrid engine. Unfortunately, out-of-work William does not have the money for a new, cleaner engine, until he rescues a cat from a sewer. The cat Gage belongs to a mechanic, and William is given a hybrid engine and coat of green paint in reward for the rescue. The author explains, “My son James III and I created the William the Garbage Truck & Crew series to share what we learned about global warming and the benefits of conservation.”
My son, like many boys, adores trucks. He enjoyed William is Going Green when his sister read it to her, but there is one thing about the story I find a bit awkward. I do think that city garbage trucks should have hybrid motors, but as mentioned in the book, the cost to convert a truck is expensive and not readily available. William’s reward for rescuing a cat is not the solution for most city garbage trucks, and I think it is a little misleading to children who really want to see change. Perhaps there is another way William could have gotten a new hybrid motor from recycling proceeds, donations, gas taxes, etc. Maybe I am too much of a realist, but I like my green children’s fiction to address the realities of environmental change. This part of the story didn’t bother my children at all, and they really did like it.
By Olga Orda •
April 15, 2008
We’ve come this far in our exasperation with junk mail-apalooza and now people are luring us with cold, hard cash (or the beauty of planting a tree) to get us to stop receiving virgin-forest-eating junk mail.
By Olga Orda •
March 29, 2008
Image source: http://timblair.net | Lights out for Sydney, Australia 2007
An http://greenprinteronline.com dispatch.
Earth Hour is tonight, March 29th from 8 to 9 pm. The idea is to turn off the lights as a symbolic gesture that us citizens, business owners, uber-corporations (hello, Google’s black screen, hello McDonalds in Toronto saving 10 000 kilowatt hours) local governments and non-profit groups are taking climate change seriously.
Despite gripes that Earth Hour falls on the NCAA basketball regional, it’s lights out for over 23 major cities worldwide like Toronto and Bangkok.
By Olga Orda •
March 17, 2008
Image source | www.jiinjoo.com
An http://greenprinteronline.com dispatch.
When asked: how “green” are you, the brains behind accounting, IT and architectural firms who, kudos to them – both the closet greens or eco-warriors who proudly bear their eco-badge on their sleeve – jump up to say that they are helping their clients drive sustainability solutions.
Even lawyers are realizing their impact on their environment. No seriously, lawyers are sharp enough to know that using all that virgin paper cannot be good to the environment.
But when it comes to driving internal sustainability initiatives? Many still respond by: “we recycle”. Period.
By Olga Orda •
March 3, 2008
Photos by Chris Jordan | “Intolerable Beauty: Portraits of American Mass Consumption”
Design Goes Green - The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
According to the federal Environmental Protection Agency, used or unwanted electronics amounted to 1.9 to 2.2 million tons in 2005, with most of that ending up in landfills. We did a post earlier on the how the chemicals that seep into the soil, even decades later, can have harmful human health effects and the fact that heaps of the stuff are often left abandoned in developing countries.
By Olga Orda •
February 16, 2008
Image Source: http://www.replate.org
We ask design guru Nate Burgos, named Fast Company’s debut “Fast 50 Champions of Innovation“, to reflect on how the Internet changed how designers ‘make connections’ and why government and ‘big business’ should care about environmental sustainability and design activism.
Our take: major organizations should take a cue from the incredibly creative and nimble ways designers (who often, historically speaking, have a pulse on how online mediums work faster than business) are using the Internet and multi-media platforms to attract highly engaged users - not to mention high web traffic rates.
Here are nine websites to watch and more on what the ever quotable Burgos said on design activism, the Internet and sustainability…
By Olga Orda •
February 6, 2008
Image source: www.futureproofnola.com.
Design Goes Green - The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
At some point, one comes to the inevitable conclusion that in order to “green” your marketing material, one needs to take a little extra time to plan ahead and live a “slow food” version of marketing. Yes, I hear the snickers and yes, even marketing speed demons can learn a thing or two from the slow movement.
So, for all you energizer bunnies out there, here are a few tips from Montreal based Vivace Design‘ s Karine Himbeault that, incidentally, we found take 60 seconds or less to actually carry out.
By Olga Orda •
January 25, 2008
Image source: www.inhabitat.com
Design Goes Green - The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
Today, I caught the “story of stuff“: a 20-minute, fast-paced look at the dark underbelly of our consumption patterns. The clip exposes the links between a host of environmental and social issues while showing you the real cost of that $5 radio (metals from South Africa, 14 years olds from the Congo dropping out of school to work in factories…).
By MC Milker •
January 21, 2008
Parents are often the biggest converts to the green movement and those parents often become vigilant about going green. Often aiding them in their quest are their children and manufacturers who cater to this market.
Now the nations largest publisher and distributor of children’s books has joined the movement. Scholastic, announced recently that the company is further strengthening its sustainable paper procurement practices. Their goal:
…to increase its publication paper purchase of FSC-certified paper to 30% and its use of recycled paper to 25%, of which 75% will be post-consumer waste.
By Olga Orda •
January 16, 2008
Image Source: World Wildlife Federation - caption “15 km squared of rain forest disappears every minute”
A Design Goes Green Series by www.greenprinteronline.com.
Kevin Thompson of Rising Phoenix Design shares easy tips to green your advertising and marketing material in 2008.
Less is more.
If you’re smart, you can say a lot with very little. Thompson swears by low ink coverage for all Rising Phoenix Design printed pieces to create the sexy white space that you saw the big name ad firms use in their 2007 marketing material (the “Dear Ketel One Drinker. Can you find the subliminal message in this advertisement?” Followed by two-thirds of a page of white space ring a bell?)
