Green Options

Outdoor advertising might not sound very green — after all, who wouldn’t rather see a row of flowers along the sidewalk than a row of billboards? — but most realists have to accept that ad-driven media aren’t going away anytime soon. So if you have to stare at an electronic fashion ad or fragrance promo while waiting for the bus, wouldn’t you at least like to know the hype doesn’t come with carbon emissions?

That’s the plus that Fuel Outdoor Holdings LLC is bringing to Miami. Through its subsidiary, Fuel Miami LLC, the New York-based OOH media (that’s “out-of-home” advertising) company is installing 600 solar-powered bus shelters throughout the city. Under the 20-year arrangement, Miami gets the shelters for free and Fuel gets a place to display its customers’ ads, no electrical outlets required.

Mother’s milk is one of those ‘does size count’ topics that can make new dads wonder how their wives suddenly look like an ad for Hooters, and new moms quake in nervousness bookmarking resources from La Leche League for fear the baby won’t ‘latch on.’

There’s guilt-laden inadequacy of spousal pillow talk mumblings like, “Fergawdsakes, quit touching them, they feel like they’re gonna pop!” and surges of insecurity that surface in the wee hours of baby fussiness that can mess with our brains, convincing us the tyke must be starving. But the baby bonding, nourishment, and even eco-benefits of breastfeeding? Worth every precious ounce of initial angst and challenge…