Green Options » futurenatural

Alicia Silverstone Collaborates With Eco Tools.

Emma Pezzack — Mon, 09 Nov 2009 17:20:45 +0000

It’s long been known that Alicia Silverstone is one of our most eco-savvy Hollywood Stars from her vegetarian stance to her green nuptials, so it comes as no surprise that her latest venture shows her walking the talk yet again. Inspired and designed by the natural beauty herself, Ecotools by Alicia Silverstone is a collection featuring environmentally-friendly makeup bags & brushes. The cosmetic bags are made with natural hemp and the floral designs on the bags are printed with non-toxic inks, as are the hangtags which are also printed on tree-free stone paper. The interior is made from a recycled PET lining and the brushes are compiled of earth-friendly materials such as bamboo, recycled plastic, soybean oil and crushed walnuts - with cruelty-free, non-animal bristles.

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Zoya Matte Velvet :: A New Trend In Natural Nail Polish.

Emma Pezzack — Thu, 15 Oct 2009 18:07:54 +0000

Call me a magpie if you must but I’m a big fan of shine & shimmer. Sure, I’ve long given up those eighties skintight silver leggings worn with a matching silver & gold headband (which I proudly - at the time - made), but whether it’s sequins, glitter or a simple sheen, I’m often overheard oooing and ahhhing over just about anything with luminosity. Kind of unusual then that I’m newly smitten with the new Matte Velvet Nail Polish from Zoya, but they seem just right for the winter/fall season ahead. All the color, none of the shine and a deep, velvet finish that’s completely new (and fashionable) - what’s not to love! We’ve featured Zoya Nail Polish here before but in case you haven’t heard, this non-toxic and natural nail polish allows you to go a little more green with your nail care products, without giving up your glam.

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Project Green Search :: Are You The Next Green ‘It’ Girl?

Emma Pezzack — Thu, 10 Sep 2009 17:50:32 +0000

Are you an aspiring model? Do you know one? Want to be a green model? Enter Project Green Search! www.projectgreensearch.com. Project Green Search is looking for the next green “it girl”: The woman who wants to take a stand, get noticed, and align her career endeavors with her personal beliefs, to be an advocate for the environment, animal welfare, fair trade, and human rights. She’s a model, spokesperson, host, brand ambassador and all around green model citizen, for progressive, sustainable, ethical companies, from fashion & beauty to cars & computers. Are you the one? Entry for the 2009 competition period will be open until Sunday, October 11^th, 2009. Starting Monday, October 12^th, the general public will be able to view entrants online and vote for their favorite ten candidates. All search contestants will be required to donate a minimum 10 hours volunteer time to an environmental non-profit of their choice.

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New From Aveda :: 16Hr Sun Defense For Hair.

Emma Pezzack — Thu, 18 Jun 2009 00:52:14 +0000

I’ve never met anyone who doesn’t enjoy summer & warmth, but while we’re soaking up the sunshine and relaxing there are some extra preventative measures that need to be taken to ensure our skin, hair & bodies are given the right TLC during these lazy, hazy days. Whether you’re at the beach or pool, UV Rays, salt, sun & chlorine all wreak havoc on skin & hair, but while most of us understand the need for sunscreen & moisturizers, almost all of us forget to take care of our tresses! Aveda have just launched a new hair care collection called the 16hr UV Defense & Recovery System that protects & restores for, well… up to 16hrs.

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Get The Glow :: Lucy B Franjipani Bronzing Shimmer Oil.

Emma Pezzack — Mon, 08 Jun 2009 22:48:00 +0000

Summer is here and it’s time to treat your body, face and hair to a sun-kissed Australian beach holiday with the Lucy B Frangipani Bronzing Shimmer Oil! Made with organic coconut, jojoba & sunflower oils for ultra skin hydration and infused with signature Australian Bush Flower Essences, this shimmer oil is great for achieving a gorgeous, subtle glow all over your body, on décolletage, scrunched into hair – anywhere you want to add moisture and shine. Rather than create a full-on bronze goddess look, it’s beautifully light in finish to give your skin a soft sheen. Ancient healing lore & plant wisdom fuse with modern technology, organic ingredients and hip, slightly old-world packaging to produce a product that’s like no other. All the color & shimmer comes from mica & minerals to give your skin a beautiful, healthy radiance. The scent, consisting of franjipani & coconut, transports me sweetly & deliciously to a tropical island, without being overwhelming… YUM! Lucy b Franjipani Bronzing Shimmer Oil is a must-have for summer… Writer :: Emma Pezzack - www.futurenatural.com: the best organic beauty products in the world.

Rare El’ements :: Anti-aging Hair Care For Luxurious Locks.

Emma Pezzack — Wed, 27 May 2009 21:37:59 +0000

I most often think of anti-aging products as related to skincare and I’m fastidious about taking care of my skin, but how many of us remember that hair suffers from the same aging process – and hands up who treats their hair as well as their face? C’mon, be honest! Having recently tried Rare El’ements and experiencing glossy, healthy, strong, shiny hair in place of my usual frizzy, slightly dry, fine locks, I’m a new convert to the world of anti-aging hair care. Rare El’ements set out to revolutionize the mainstream hair care industry by creating products that combine natural luxury with the same performance that salon professionals depend on, and in my opinion, they succeeded.

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Soleo Sunscreen :: Declared #1 Sunscreen By Skin Deep.

Emma Pezzack — Thu, 21 May 2009 18:50:32 +0000

With Memorial Day signalling the official start to Summer, it’s time to start thinking SPF. If you’re still housing old tubes from last year or god forbid, the year before, now’s the time to throw it out and get yourself a fresh batch. Before you hit the stores for a new stash though, know this… Out of more than a thousand sunscreens analyzed by EWG (Environmental Working Group) for safety & effectiveness, stability in sunlight, broad-spectrum protection against UVB + UVA radiation, and containing few if any ingredients with significant or known health hazards – only a measly 15% measured up. Further, many sunscreen ingredients break down in the sun, in a matter of minutes or hours, then let UV radiation through to the skin.

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Acorelle Organic Eau De Parfum :: Your New Addiction.

Emma Pezzack — Tue, 12 May 2009 20:19:37 +0000

Going through the day without being enveloped in a beautiful fragrance is as unthinkable as having no music, no coffee and god forbid… no food – that’s how seriously I take my obsession with scent. Smell is one of the most powerful of the senses and has the ability to directly impact your mood & emotional wellbeing, stimulating our emotions and awakening our senses. Once in a blue moon, a new brand comes along that blows me away with sophistication, effectiveness, a great price point, fantastic brand philosophy and overall sheer beauty. Acorelle Organic Eau de Parfum is one such line. Made by a French fragrance house who know what a fine fragrance is, there isn’t a single note lavender, patchouli or rose among this gorgeous collection. Instead what you’ll find are scents that have depth, flair, unique personality, and that meld into your skin for an olfactory experience that’s simply blissful and beautiful – not to mention good for you & good for the planet.

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Treehugger Best Of Green Awards :: Futurenatural Wins Best Beauty Store.

Emma Pezzack — Mon, 13 Apr 2009 16:53:32 +0000

After 4yrs of exploring, critiquing and lauding the modern world of green, Treehugger decided it was high time to put their heads together to nominate, debate and select what they believe to be the best-of-the-best when it comes to today’s environmentalism - dubbed the ‘First Annual Best Of Green Awards. Once the many hours of discussion amongst the massive brainpower of a group of roughly 50 writers from 5 continents concluded, it was declared that in the Fashion & Beauty Category, Futurenatural is the ‘Best Online Beauty Shop’!! Treehugger has always been at the forefront of helping to bring sustainability to the masses and promoting green as mainstream. For Futurenatural to be recognized as the Best Online Beauty Shop by TH & their global team is a HUGE honor.

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Beat The Heat (and the burn!) :: Summers Best Skin Soothers.

Emma Pezzack — Thu, 09 Apr 2009 15:04:57 +0000

You may not immediately see the effects of overexposure to the sun. According to scientific studies, the skin actually keeps burning long after your sun exposure has ceased, and in case you forget to cover up and apply sunscreen, the resulting sunburn can be painful as well as dangerous. It may actually take up to 24 hours before the full damage is visible but first-degree sunburns cause redness and will heal, possibly with some peeling, within a few days. These can be painful and are best treated with cool baths and moisturizers, but there are also ingredients such as cucumber, yoghurt, aloe vera, all known for their soothing & healing properties, making them ideal to treat sunburn. Here’s a few of my tried & tested after-sun treatments that won’t reverse the damage, but will help with the heal:

Writer :: Emma Pezzack - www.futurenatural.com: the best organic beauty products in the world.

Cashmere Soft 3-In-1 Cleansing :: Kaia Bamboo Facial Cloths.

Emma Pezzack — Mon, 16 Feb 2009 19:24:00 +0000

Kaia Bamboo Facial Cleansing Cloths are a brilliant, 3-in-1 quick cleansing solution that removes all traces of makeup, daily grime & buildup. Inspired by a sustainable clothing designer, not only is bamboo cashmere soft to touch making it perfect for sensitive skins & eye makeup removal, it is naturally antimicrobial and antifungal, requiring no pesticides to grow. Formulated to bring convenience to our lives with essentially three products in one cloth, these are great for eye makeup removal, facial cleansing & toning. Infused with 8 pure citrus essential oils, organic Canadian honey, sunflower seed oil, oat amino acids, and fatty alcohol that won’t dry skin. Leaves skin feeling velvety soft, non-irritated, no sticky residue & no need to rinse with water. Made from 100% sustainable bamboo, Kaia Facial Cleansing Cloths are natural, non-harmful, unbleached, biodegradable and recyclable. The container snaps shut to keep the cloths fresh & ready for use, anywhere & anytime you need them. At only $18 for a pack of 30, toss out those MAC wipes & go for the healthy version instead! Available exclusively at www.futurenatural.com: the best organic beauty products in the world.

How To Green Up Your Sex Life :: Organic Personal Lubricant.

Emma Pezzack — Mon, 19 Jan 2009 17:46:39 +0000

I’m tired of the ridiculous stigma attached to discussing this subject and deeply concerned that the worlds biggest, most trusted brand of lubricant is KY Jelly - a toxic petroleum cocktail - with a whopping 52% market share. I recently wrote an article for Coco Eco Magazine that discusses this very subject, with the aim of bringing the topic out of the bedroom and into the open! The following will be a little wordy but well worth the read, and for those of you who at the end of reading are compelled to make some changes, there are now brilliant alternatives such as Yes Organic Personal Lubricant (UK Soil Association certified), that utilize plant polymers, not silicone or glycerin, delivering all the superior performance of a conventional lube, without any harmful addtitives.

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Nylon Magazine Declares Futurenatural Their :: “Favorite New Store”.

Emma Pezzack — Wed, 14 Jan 2009 14:48:28 +0000

Futurenatural have been featured before on Feelgood Style and I couldn’t agree more with the peeps over at Nylon Magazine. Here’s some scoop in case you haven’t yet heard of Futurenatural and some reasons why Nylon got all starry-eyed, saying “Our new favorite store let’s you be an Earth angel. How much time can you really spend in Sephora sifting through beauty labels? How much stuff should you trash to be “eco friendly? It’s a tough situation, but we’ve found something to make it easier: Futurenatural, a modern organic beauty boutique.”

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The Seven Best :: Classic Red Lipsticks For The Perfect Pout.

Emma Pezzack — Thu, 18 Dec 2008 16:48:54 +0000

For girls who love makeup, the perfect red lipstick is as essential as air, water, fashion. Red has graced some of the sexiest lips around and it’s actually a very forgiving color for anyone to wear if you find the right shade. Gwen Stefani always rocks the perfect pout. Problem is, if you’ve ever mounted a search to find what should be a ubiquitous item - you’ll know as well as I do that finding the perfect shade is about as elusive as getting your hands on a sample from a designers collection, six months ahead of time. Near impossible. Sure, there are loads of reds if you don’t mind slathering your pout with petrochemicals & parabens and ingesting all that toxicity, but for you discerning ecoista out there who are savvy enough to know better, here’s my lineup of the best, classic, modern, fresh, organic & natural reds. Writer :: Emma Pezzack - www.futurenatural.com: the best organic beauty products in the world.

Dr Haushcka - Intense Garnet : www.drhauschka.com
Bare Essentials - Red Delicious : www.storebareescentuals.com
Sukicolor - Dahlia : www.futurenatural.com
Afterglow - Kiss : www.afterglowcosmetics.com
Jane Iredale - Carrie : www.janeiredale.com
Honeybee Gardens - Desire : www.honeybeegardens.com
Josie Maran - Devious : www.josiemarancosmetics.com

Image Credit: Ed Geller/GLOBE

OBV :: Shopping Is Costing The Earth - Spoil Those You Love, Not The Planet.

Emma Pezzack — Wed, 19 Nov 2008 22:32:02 +0000

Shopping is costing the earth, literally, and at this time of year even more so. The idea is to spoil the ones you love not the planet, and a great way to do that is by purchasing organic & natural products. There are gorgeous gift ideas in abundance this year and no shortage of special offers to help lighten the load on your wallet. But for those who don’t mind spending a little extra to get something absolutely beautiful and special for someone you love, this Four Fragrance Miniature Organic Fragrance Set from Tsi-La is TDF (to-die-for).

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New From John Masters Organics :: Shine On Baby!

Emma Pezzack — Mon, 10 Nov 2008 02:20:07 +0000

John Masters can remember a time when 11 or so years ago he hung a sign outside his salon in Manhattan saying that the salon was organic, natural & eco-friendly… and people laughed at how ‘hippy’ he was. How brilliantly just, that he should have the last laugh as one of the world’s most successful and widely respected organic brands. Using only the finest certified organic & natural ingredients combined with an extremely savvy approach to formulation, there is a focus on sustainable, fair trade and conscious business practices that few companies can match. Although they’ve been around for years, the simple, clean, honest and modern design has never lost its appeal. We’re thrilled to bring you this new addition to their lineup called Shine On.

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OBV :: Hip Not Hippie Beauty Set For Modern Girls

Emma Pezzack — Tue, 28 Oct 2008 00:36:17 +0000

I’m usually dragged into the colder months with resignation and resolve… a kind of grin and bear it mantra firmly planted in my psyche to get me through. I’ve decided that this year I need to change my paradigm to one that embraces the change of seasons and welcomes all the good things about chilly weather! So while it might seem like early days, with holiday season upon us it seems appropriate to start reviewing some gorgeous gift ideas that will keep your spirit warm & cosy over the next few months.

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OBV Reports :: Coco Eco Magazine + D&A Party Pics.

Emma Pezzack — Thu, 23 Oct 2008 16:19:26 +0000

As if it weren’t apparent already to those savvy Ecoista in the know, the convergence of D&A Green Market + Coco Eco Magazine heralded not only a gathering of eco fashion & beauty industry heavyweights - more importantly and significantly it represents yet another stride forward in the solidifying of a move toward more conscious living on every level. The launch and growth of Coco Eco Magazine will help to usher in this new era of responsible hedonism and provide a ‘real’ platform for what’s happening in the world of organic beauty, eco fashion and conscious consumerism in general. I’m not suggesting you go out and torch your credit cards because you can spend with less guilt, that’s not the point. What I’m trying to illustrate is that every day we move toward a new way of living and companies like Coco Eco & Futurenatural show that you can do ‘Green’ with style, savvy and substance. If you’re not on board already, get set for the new zeitgeist. Green, eco, organic, biodynamic, natural… the future is happening now and Futurenatural, Coco Eco, D&A Greenmarket - and so many more - are at the helm.

Special Offer :: Futurenatural Giving Away Free Zoya Polish.

Emma Pezzack — Fri, 10 Oct 2008 19:58:32 +0000

Seen on savvy girls everywhere during the recent Spring NY Fashion Week, and on the nails of models striding the runways at some of the shows, Zoya is now the nail polish of choice for savvy eco-fashionista who get that you don’t have to sacrifice your health to look gorgeous! In six new Fall Shades ranging from delicious red raspberrry metallic (Blair), through to deep, decadent burgundy wine cream (Nina) there are no excuses for not having sassy, sexy nails this Fall. Futurenatural are giving away a FREE bottle in the color of your choice for any makeup purchase over $50. Simply add the color you want to your shopping cart - the price will show up but you will not be charged. Who doesn’t love free, but at only $6.00 p/bottle, you can afford indulge yourself regardless.

OBV :: The Formidable Landscape Of Modern Organic Beauty.

Emma Pezzack — Tue, 07 Oct 2008 18:34:13 +0000

If you recall I recently wrote about the emergence of a phenomenal number of organic & natural beauty products - 800 last year alone to be exact. That figure in and of itself is pretty impressive but more compelling for me is the way the formulation landscape is changing… dramatically. Gone are the days and the mindset of conventional wisdom dictating that if you use natural or organic skincare you’re selling yourself short somehow in the anti-aging stakes. If you didn’t already see it coming, consider yourself now informed. With all the revolutionary discoveries being made in green chemistry and an increasingly complex understanding of how to impact the very structure of skin, we’re entering a new era of…..

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