Need another reason to spend time on Facebook? Or, just getting tired of Mafia Wars, Kidnap!, or even Willy’s Sweet Shop? Today, Timberland and changents officially launch yet another excuse for playing on FB rather than getting your work done: Earthkeepers Hero: Mission Possible.
I’ve played around with the app for a couple of days now, and, yes, I see how it could get addictive. Playing off the spy thriller motif, you’re presented with “missions” that revolve around an action/activism scenario, and give you a green trivia question to answer. There’s a definite social media aspect to it: you can recruit “backers” from your Facebook friends (which you’ll need for higher-level missions), and even get clues from real Timberland Earthkeeper Heroes such as Christopher Swain, Cate Trotter, Sami Nerenberg, and Nate Bastien.
By Derek Markham •
April 23, 2009

Earth Day brings out the best (or worst) examples of greenwashing.
I simply ignored most of the PR pitches I got in the last couple of weeks, but one stood out to me as an absolutely ridiculous spin on a product.
I’m going to take a chance and give it more publicity than it’s worth. Here’s the pitch I got:
“Monopoly®: Planet Earth Edition gives fans the chance to buy, sell and trade the earth’s most natural resources, landscapes, and animals Monopoly® style.”
By Dave Harcourt •
February 17, 2009
The Red-billed Oxpecker is not an endangered species in the CITES lists but poisoning had wiped it out in certain livestock farming areas of South Africa. Now, with a little help, the Oxpecker is re-establishing itself.
The Red-billed Oxpecker is a member of the starling and myna family Sturndidae. It is native to the Savannah of sub-Saharan Africa, from the Central African Republic east to Sudan and south to northern and eastern South Africa.
It is basically an insect eater, but gets its name from its habit of feeding on ticks and other insects living on the hides of large animals. While it is claimed that it can eat up to 100 engorged ticks a day this is often secondary as its favourite food is blood which it sources by opening tick bites with its beak. It is even claimed it will stop wounds from healing to ensure an ongoing supply of blood.
By Low Impact Living •
December 17, 2008
Here’s one thing you may want to NOT add to your green holiday gift list: a video game console. Not only do they lead to hundreds of hours of glazed-over staring, but video game consoles are also pretty significant energy hogs.
The Natural Resources Defense Council and Eco Consulting published this month a very valuable report on the energy use of game consoles and we can use them more effectively to save energy (and thus reduce our contribution to global warming). You can see the full report here.
By Levi Novey •
October 26, 2008
Looking for something to do? At an awkward party? Did your boyfriend or girlfriend just dump you?

Or do you think you’re sophisticated because you read a bunch of books and pay attention to world news? Then test your knowledge of geography with these quick and fun online games, you nerd!
By Lee Welles •
February 8, 2008
When I was in 7th grade, someone gave me a “word-a-day” vocabulary building calendar. Nothing made me happier than showing off with words like “incongruous.” What would have made it more fun, however, would’ve been doing good while expanding my word use!
The UN World Food Program has come up with an ingenious game, Free Rice. You are presented with four or five definitions for a word and with each correct answer, 20 grains of rice are donated to feed the hungry around the world.
It didn’t take me long to work up to 1080 grains of rice and I had the option to set the game to remember my computer and add to the total.
By Gavin Hudson •
October 16, 2007
Warning: the online "edutainment" game at www.freerice.com is addictive. Side effects include the ability to sound smarter, increased levels of altruism and good karma, and the possibility of warm tingly feelings in your stomach.
What’s unique about the vocabulary-building game at Freerice.com — and the reason we think you should give it a gander — is that as you play you’re donating rice to feed hungry people through international aid agencies. A sister site
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