Sustainablog editor Jeff McIntire Strasburg did a great series last year on Enterprise Rent-A-Car’s “move to a greener business model” and I’ve followed up recently with posts on their addition of “hybrid branches” and the expansion of the Enterprise Ridesahare program in Atlanta. Not to inundate our readers with news from one organization, but if the news is continually positive, I think we should report it! Of particular note today is the opt-in carbon offset program started last year in partnership with TerraPass.

In the year since Enterprise started the program along with sister companies Alamo and National, more than 175,000 customers have opted to pay a $1.25 premium on their rental fee, generating $220,000 to help fund certified offset programs and making it the most popular customer opt-in carbon offset program in the country. With the company’s commitment to match those contributions dollar-for-dollar up to $ 1 million, the total contribution to the various offset programs has totaled $440,000.

“We believe this is the most popular consumer opt-in offset program in the travel industry and quite possibly any industry,” said Erik Blachford, chief executive officer of TerraPass. “It’s certainly the most popular program we’ve seen, and participation continues to grow.”

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