By Olga Orda •
April 9, 2009
Earth Day takes place this April 22nd.
As a green leader or entrepreneur, the day begs the question, what will you be doing?
In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties.
By Timothy B. Hurst •
April 22, 2008
Being an environmentalist on Earth Day is kind of like being Irish on St. Patrick’s Day (since I am both, I feel I can speak with some authority). I look at my environmentalism much as I do my national heritage – foundational elements of who I am. So, on Earth Day, I am happy to see others celebrate what is an important part of my identity.
That said, I think I may also harbor a tiny bit of resentment and even a tinge of animosity toward those individuals, the media, and corporate interests that co-opt the environmental issue for the sake of increasing ad revenue or pawning their newest eco-friendly wares. Is it fair for me to do so?
