G4 takes on E-Waste for Earth Day
G4 plans to hit their target audience with an electronics waste recycling campaign, Gcycle.
Gcycle is a public awareness campaign sponsored by G4, a growing cable network geared for guys 18-34, and Earth911, an online environmental information hub, to encourage responsible disposal of e-waste.
The Gcycle campaign will launch on Earth Day (April 22) with an extensive on-air and online promotion, plus featured programming and special events dedicated
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