Being in the major appliance state of mind, we strolled over to Liebherr, makers of refrigerators and the first appliance company to remove CFC’s completely from the production process back in 1993. It’s no surprise to us that ALL of their models meet the Energy Star qualification, and their BioFresh compartments certainly add green value by preserving fruits and veggies (and the nutritional value) longer than normal fridges. The company also marked the first refrigeration company to comply with RoHS and also recovers and utilizes the energy released during production to heat the manufacturing environments. Yes, the company is based in Germany so hopefully US manufactures will chill with this philosophy.

Also on the old school route, Maze Nails only recently started promoting their “greeness” but they have been making nails with 96 percent recycled content (62% post consumer, 34% pre) for 160 years. Nails aren’t the most glamorous aspect of green building but we know that these guys hit the nail on the head.

We saved the best (or most outrageous) for last. Tucked away in the corner of PCBC we strolled past Green Mountain Soapstone and we probably would have kept right on strolling if not for placard sitting on their soapstone counter which proclaimed “Voted #1 Green Product 2008 New England Home Show”. We didn’t attend that show but if this product claimed the #1 prize then we would hate to see the #5 prize. First of all, this soapstone comes from the ground and last time we checked, the earth wasn’t producing more soapstone. Second, they mine it in Brazil (claiming they use fair labor practices) which isn’t exactly light on the carbon footprint scale. Need we continue? They claim it’s chemical free to manufacture and items such as Icestone aren’t (they should check that IceStone has Cradle to Cradle certification) but don’t insult us but claiming this soapstone to be a green product.

Excuse us while we polish our green granite counter tops.

Tankless hot water heaters are becoming a must-have appliance in homes these days. They purport to offer many benefits - instant and endless hot water, less wasted space, and a smaller carbon footprint as well. They can even be used to power radiant underfloor heating that is a luxury found in many green homes.

But are they truly the best option? What can you expect from one, and what do you have to worry about with installation? Finally, are there other options available that offer the same benefits without some of the challenges? We’ll try to cover most of that in this piece.

Read more of this story »

The United States has a natural edge when it comes to wind energy. Unlike Europe, we have a lot of land with which to harness wind, including across sparsely populated areas. If NIMBY isn’t a problem, the potential for sustainable energy generation is even greater.

Read more of this story »

A panel held at UCLA this month, dedicated to sustainability in business, put this issue in the spotlight and revealed some useful information for companies looking to reduce their footprints. A few key points:

Read more of this story »

Continental Airlines, Boeing, and GE Aviation have scheduled a biofuel test flight for early 2009, citing the desire to identify sustainable fuel alternatives for the aviation industry. Continental may be the first US carrier to do so and, in the words of president and CEO of GE aviation, is “taking an important step in advancing the use of sustainable biofuels in aviation.”

The three companies are working together to identify a non-food based, second-generation biofuel that won’t significantly impact forests or water resources. No details on the fuel are available, but it will have to be production ready in quantities sufficient to power the test-flight and mix seamlessly with kerosene aviation fuel (Jet-A).

Read more of this story »

As promised in their earlier news releases, Virgin Atlantic said they would use a sustainable fuel made from feedstock not normally used for food products. Both coconut oil and babassu oil are used in cosmetic products, lip balm and other such applications. The raw materials were harvested from existing, mature plantations in Brazil.

Sir Richard Branson, president of Virgin Atlantic is quoted as saying,

“Today marks a biofuel breakthrough for the whole airline industry, Virgin Atlantic nd its partners have proved that you can find an alternative to
traditional jet fuel and fly a plane on biofuel. This pioneering flight
will enable those of us who are serious about reducing our carbon emissions
to go on developing the fuels of the future, fuels which will power our
aircraft in the years ahead.”

There was wide speculation that an algae-based biofuel would be used in the test, but that, of course, proved false even though Virgin Atlantic hinted strongly at the possibility.

According to Radio Netherlands the Boeing 747 landed at Amsterdam’s Schipol airport after a successful flight.

Engineers will now study results of tests taken during the trip to determine if sustainable biofuels will fit into commercial aviation and lessen CO2 emissions.

Not everyone agrees, however, that biofuels will “fly”, as noted here by  Pem Charnley, contributor to Green Options’ EcoWorldly blog.  His feelings are outlined here, Pies in the Sky.

Source

Interestingly, sources were specific that the biofuel used will be from a very sustainable source, but not one that would compete with food or fresh water sources. Algae is mentioned several times in the story.

Certain varieties of algae have been identified as a possible feedstock, which contains a much higher energy content than oilseeds and can be far less demanding on the environment.

The engine to be used in the test, GE’s CF6, will not require any modification for the flight, and the use of biofuel is not expected to have a negative effect on the engine’s performance or range.

Jim Campbell, President and CEO of GE’s consumer and industrial division, explained:

“We are increasing our focus on the development and production of new, innovative lighting products like LEDs, organic LEDs, our new high efficiency incandescent light bulbs and other products that our customers will increasingly demand and require.”

LEDs, or light-emitting diodes, use a semiconductor device that emits light when an electric current passes through it. They are a super-efficient form of lighting. An organic LED means that the emitting layer material is an organic compound. They are lighter and more flexible than regular LED lights, and have been used in cell phone displays and digital cameras.

GE also said it can now buy lighting components at a lower cost than what it takes to make the components itself. That means lighting factories in the U.S., Brazil, and Mexico will close, laying off about 1,400 employees.

An emerging, efficient lighting market also means competition is heading up for market share. Rumor has it that GE has been eyeing up Cree, a maker of LEDs. Acquiring Cree may give it stronger position against the other lighting giant, Royal Philips Electronics.

Associated Press, via the Sioux City Journal
Earth2Tech

Photo Credit: Wikipedia

The answer on both questions? Yes and no. My skepticism of the motives of corporations aside, I must admit a bias in favor of the impact that businesses (especially businesses the size of GE) can have on the climate crisis we currently face. However, companies must be able to make a “business case” for green initiatives. In other words, going green has to be profitable for the company. Remember, the three elements of the triple bottom line include profit. Yes, it would be nice if companies made changes to improve their footprint out of a concern for people and the environment, and a few companies do just that, but the business world is not designed to reward such behavior. To get a critical mass of companies on board, profit must be achievable.

Apparently, GE Chairman and CEO Jeff Immelt feels the same way. His new mantra is “green is green,” meaning that green business equals green money. This could not be more true for GE. According to their May 24th press release, “Revenues from its (ecomagination) portfolio of energy efficient and environmentally advantageous products and services surged past $12 billion in 2006, up 20% from 2005, while the order backlog rose to $50 billion.”

Wow.

Immelt goes on to say, “These extraordinary revenues and orders are the initial payoff from directly aligning our product portfolio with our customers’ needs and evolving trends, while ‘doubling-down’ on investments in leading edge technology and innovation. Ecomagination is growing beyond our expectations, evolving into a sales initiative unlike any other I’ve seen in 25 years at GE.”

Though skeptics will point to the fact that ecomagination represents a small piece of GE’s business, this growth can only be good news. A company the size of GE can have a huge impact with their investment in new technologies, as well as in spreading the word through their visibility.

Immelt announced at the press conference a series of new partnerships and investment in many divergent industries, including:

• Water desalination: slated to open in 2010, the Carlsbad Seawater Desalination Plant will draw water from the Pacific Ocean for use in San Diego County. The facility will use GE’s ZeeWeed® ultra filtration technology.
• Hydrogen energy: GE, along with BP, is forming a global alliance to develop and deploy 10 to 15 hydrogen power projects.
• Wind energy: GE Energy Financial Services will invest in its biggest wind farm to date, the 241-megawatt Sweetwater 4 facility and a sister project, both in Texas.
• Transportation: efforts here include the first hybrid locomotive with Union Pacific, and investment in A123’s work toward the next-generation battery technology for hybrid electric and plug-in hybrid electric vehicles.
• Lighting: Wal-Mart, the largest individual electricity user in the country, will be installing motion-activated LED lighting in its refrigerated cases. In addition to using less energy for lighting, less heat will be generated reducing the amount of energy used for refrigeration.
• Housing: RWO Acquisitions is retrofitting an old Air Force base in coastal South Carolina into a green community, featuring energy efficient homes and GE’s first energy-efficient mortgage. Homes will offer the GE SmartCommand™ Dashboard, which provides current and historical data on water and electricity usage.
• Carbon emissions offsetting: with AES Corp., GE will invest in projects to capture and destroy GHG emissions from agricultural waste, landfills, coalmines and the like. The partnership will then sell the resulting offsets.
• Entertainment: NBC Universal has launched “Get On Board,” a program to improve the environmental impact of its operations by reducing greenhouse gases, raising awareness about green issues, and stimulating change in the media and entertainment industry.

After the press conference, we had time to view examples of some of the new technologies in the exhibit hall, before returning for a discussion on sustainability with Immelt and California Governor Arnold Schwarzenegger. Though the questions posed by NBC’s Lester Holt were pretty much softballs, it was an interesting discussion. The gist? From the Governor’s point of view, in finding ways to balance environmental initiatives with economic concerns California can lead the way for the rest of the nation, including the federal government. Keys to success include giving industry enough time to meet new standards, and the realization that new technology brings new jobs.

Immelt’s answers did not waiver from his earlier message: GE is into green as a business initiative. When asked about GE’s biggest areas for growth, Immelt responded that taking these new technologies to India and China, where they are needed most, would be a coup for whoever delivers them affordably.

Both agreed that the US must provide leadership for the rest of the world by first cleaning up its own act. The US remains the world’s biggest polluter, representing just 5% of the population while being responsible for 25% of greenhouse gas emissions. The US must remedy this situation to have credibility when offering help to developing nations.

After a long day, I left the event with the sense that we’ve turned a corner. If companies like GE and Wal-Mart can make tons of money with green initiatives, while communicating the message that greening doesn’t cost money but makes money, other companies will follow their lead. This offers real hope, without the Kool-Aid.