They are everywhere. We can’t see them, but little by little they are destroying our way of life. But for the first time ever, they are being caught red-handed. They are greenhouse gases. And today Deutsche Bank unveiled the world’s first real-time carbon counter to measure these microscopic murderers.

Deutsche Bank’s 70-foot-tall digital billboard was unveiled today at 33rd Street and 7th Avenue in the heart of New York City. It stands right outside Madison Square Garden and Penn Station, displaying the running total of greenhouse gases in the atmosphere. Kevin Parker, Global Head of Deutsche Bank’s Asset Management division (DeAM) and a member of Deutsche Bank’s Group Executive Committee, switched on the counter at a ceremony this morning.

The belief that information acts as a catalyst for action plays the muse for the Carbon Counter’s creation. The number displayed on the scientifically-valid Counter is based on measurements that come from scientists at the Massachusetts Institute of Technology (MIT). The measurements track all long-lived greenhouse gases covered under the Kyoto and Montreal Protocols (24 gases excluding ozone and aerosols).

“It will be a huge task to bring global emissions under control and my hope is that putting this data in the public view will spur both governments and markets to move us more quickly to a low-carbon economy,” said Parker.

“The Carbon Counter is a bold new experiment in communicating climate science to the public,” said Ronald Prinn, Professor of Atmospheric Science at MIT. “With climate change in the news around the world, it is useful to have an up-to-date estimate of a single integrating number expressing the trends in the long-lived greenhouse gases contributing to that change. This number can help convey how fast these greenhouse gases are increasing, and the progress, or lack thereof, in slowing the rate of increase. The number on the Counter is based on global measurements. It shows the total estimated tonnage of these gases expressed as their equivalent amounts of carbon dioxide, with seasonal and other natural cyclical variations removed to more clearly reveal the underlying long term trends driven by human and other activity. It is indeed a number to watch.”

With carbon in the atmosphere reaching an 800,000 year high, it is indeed a number to watch. The number on the counter shows that the current quantity of long-lived greenhouse gases is 3.64 trillion metric tons. And that number is increasing by approximately 2 billion metric tons per month, a frightening amount.

“The science shows that unless this trend is addressed now there is a growing likelihood of increased warming and more severe disruptions for economies and societies,” said Parker. Scientists tend to agree with Parker. Scientists predict that if this trend continues there is an increasing probability of macro-climatic shifts that will create a self-sustaining cycle of rapid climate change.

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The process of tracking current carbon levels relies on regular measurement of long-lived greenhouse gas concentration data from equipment operated in dozens of locations around the world by the National Oceanic and Atmospheric Administration and NASA’s Advanced Global Atmospheric Gases Experiment. The total is re-calibrated every month as new data is brought in.

Because the goal of the Counter is to raise awareness and decrease carbon emissions, the Counter is carbon neutral. It uses low-risk carbon credits (CERs) to offset its energy use while the digital numbers are generated by 40,960 low-energy light emitting diodes (LEDs). It is possible track the number 24/7 at know-the-number.com and to receive Carbon Counter updates via twitter. A widget is also available for download.

In 2008 Deutsche Bank set a target to reduce its global carbon emissions by 20 percent annually and is committed to being carbon-neutral from 2013 onward.

Photo by Brandon Barrett, courtesy of Deutsche Bank

As negotiations get under way in earnest at the two-week United Nations Climate Conference in Poland, recent surveys suggest a majority of people in both developing and industrialized nations seek substantive action on global warming and want their governments to agree on carbon emission targets.

The survey was commissioned by the HSBC Climate Partnership, a partnership of business and environmental groups. 12,000 people were surveyed in 12 countries and territories including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Malaysia, Mexico, the United Kingdom and the United States.

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