Green Options

The business case for reducing corporations’ water footprints was explored at last week’s Corporate Water Footprinting conference held in San Francisco.

“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.

We are dealing with our current financial crisis after it became a crisis. This reactionary style is very “American”. Therefore, I propose we do something “un-American” and attack the looming water crisis with more of a preventative strategy. In fact, that is our only option. It’s not like we have a choice to be reactionary in this potential crisis. We can’t borrow water like we can money.

Waiting for this issue to officially hit home will be too late. Our dehydrated brains will wonder (with increasing difficulty–because our brains are over 80% water) “how could we have prevented this?” 

Here’s how.

Top Ten Daily Water Saving Tips

1. Showering–Shower with someone. Keep showers under 4 minutes. Purchase a low-flow showerhead.
2. Grooming–Turn off the water while you brush your teeth, shave, and while you lather up when washing your hands. Also, make sure there are aerators on all of your faucets.
3. Toilet–If it’s yellow let it mellow. When you need to replace a toilet purchase a low-volume or dual flush toilet.

Dean Kamen wants you to drink your pee…or sewage, or toxic, disease infested water.

But not until after his Slingshot has worked its magic!

The Super-Inventor unfortunately most known for the failure of his Segway has segway-ed into world-changing inventions. His latest, the Slingshot, can turn any collection of water-containing cocktails (ie. urine, ocean water, toxic sludge, sewage etc.) into pure, distilled drinking water. The Slingshot does all this without the use of filters or reverse-osmosis membranes. It purifies the water-containing source using vapor compression distillation, and can run on cow manure! And as if that weren’t enough, the manure-powered Slingshot generates enough electricity to light 70 energy-efficient light bulbs.

We already know about the myriad of problems around the world caused by drought, water delivery restrictions and inadequate access to clean water. And we’ve already heard the argument that global warming is to blame for such water shortages. A report recently released by the advocacy group Transparency International provides another reason for the global water crisis: corruption.

In a press release issued by the global coalition against corruption, Chair Huguette Labelle was quoted, “Water is a resource without substitute. It is paramount to our health, our food security, our energy future and our ecosystem. But corruption plagues water management and use in all these areas.”

The organization’s report which was published last month, entitled Global Corruption Report 2008: Corruption in the Water Sector, argues that corruption plagues all segments of the water sectors, from water resources management to drinking water services, irrigation and hydropower. The report’s analysis of corruption in 35 countries from different world regions cites examples, such as bribery in water delivery and procurement-related looting of irrigation and hydropower funds, and focuses on the gravity of the situation and urgent need for reform.