Green Options

According to Richard Florida in his latest book, Who’s Your City?, the average American moves every seven years. “More than 40 million people relocate each year; 15 million make significant moves of more than 50 or 100 miles,” writes Florida. That’s a lot of carboard boxes, time and energy.

The implications for such a footloose society is further complicated by a staggering statistic: a roughly 50 percent divorce rate nationally, leading to multiple homes for what was once a single family home. Of course, second home ownership was also on the rise before the financial meltdown, increasing by 22 percent between 1995 and 2005, according to the Harvard University’s Joint Center on Housing Studies. Now we have two (or more) homes (to fill with stuff) only to later sell them, on average, every seven years.

Then when we age, we’re left with the quagmire of what to do with all our accumulated stuff. The solution for many, of course, is to jam it into self-storage lockers. Over the past two decades, self-storage has emerged as a $20 billion industry and comprises over 52,000 facilities, according to the Self Storage Association. In California, many people park their vehicles in their driveway or on the street not because of their famously great weather (no city snow removal), but because their garages are packed full of more stuff.

Florida points out that there are several key trends emerging:

Frank Dixon is the founder of Global Systems Change and the former Managing Director of Research for Innovest Strategic Value Advisors, which is the largest corporate sustainability research company in the world. His perspective on corporate thought and sustainability is that flaws in our economic and political systems make it impossible for any company to become sustainable. In fact, Mr. Dixon managed to shake my belief in many of the fundamental “sacred cows” I learned in business school

Life offers more than a paycheck, corner office and promotional title.

In fact, many of us are working ourselves to death. Less than 40 percent of working Americans actually take all the vacation time that they’re offered, and many who do have a hard time disconnecting from the office, voicemail and e-mail. Added to this are the hours each week we spend commuting, wasting time and polluting the environment unless you’re fortunate to be able to walk or bike to work.

For many years, I let myself be defined by what I owned and the company I worked for (at a big advertising agency, of all places). For many people, their identity is so closely associated with their job that when they stop working, they end up passing away not long afterwards, lacking hobbies, social connections or life purpose. But what it says on a business card says nothing about our passions, interests, talents or aspirations.

A shift in perspective is underway, from desiring a standard of living defined by possessions and financial wealth to a quality of life defined by experiences and genuine well-being. For many people, maintaining their high standard of living contributes to their poor quality of life, not to mention often contributing to the destruction of the planet.