I’ve heard this conversation a number of times at the small-to-medium sized enterprises (SME) I work with:

Green Vendor: “So Mr. CEO, how many of my carbon neutral, biodegradable, BPA-free whoozamacallits would you like to purchase?”

CEO: “This seems like a great product and of course my company wants to protect the environment. So I will give this to my purchasing manager, and she’ll contact you in a few days.”

Of course what the CEO says is not what he thinks. All he hears is “Blah, blah and blah. More $. Blah blah and blah. Politically correct. Blah blah and blah. No budget and no time. Blah blah.”

The big companies have the resources to be more strategic in their decisions to go green. Not so for the SMEs. The vendors that I have seen succeed are the ones that have the ability to translate the benefits of the products they offer into the language that the businessperson wants to hear.

What we have here is a failure to communicate.

The sellers are not speaking in the terms that the mainstream executives want to hear. They talk enviro-talk. The executives are still evaluating purchasing decisions based on the only values they have – financial – and regardless of whether that is right or wrong, it is what it is.

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John Willoner’s Eco-House at Findhorn (UK). Turf roof, passive solar, solar panel.

“Is it possible to affect the environment?”

That was one of the questions that confronted me on one on-line questionnaire I took over a year ago.

As a naturalist and former instructor of natural science and ecology (grades 1 – 9), I found this questions to be the most provocative of all. My initial response took the form of another question: How do you mean–positively or negatively? From the radical environmental perspective, all we can do is have a negative impact on the ecology/biosphere–just by existing as we do.

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You’ve been working on creating the perfect cache of hair products, makeup, body lotions, and perfumes since you were 12, right? Now you are hearing about the potential hazards lurking in your beloved collection, and wondering if you should be tossing your phthalate-packed but highly praised lipstick (and shampoo, night cream, mascara, the list goes on and on) and replacing it with some brand you’ve never heard of.  It can be overwhelming, enough to make you want to throw in the towel and forget you ever read anything about parabens or petrochemicals. But don’t lose heart; going green can be fun, exciting, and even affordable. I thought I might draw on my former life as a clinical psychologist (true story) and offer up 6 tips for making the transition to natural and organic beauty products without sacrificing your sanity!  

1. Stay informed. The more you know about why you are switching over to eco-friendly products, the easier it will be to stay motivated when you lose some of that initial enthusiasm. Feelgood Style is a great place to start, and there are several fantastic books to check out as well, including Not Just a Pretty Face by Stacey Malkan, one of the creators of the Skin Deep database, or The Green Beauty Guide, by Julie Gabriel. When you are feeling discouraged, go back and read through the articles or chapters that motivated you to make the switch in the first place.

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A team at Michigan Tech University based their research on Camelina grown in Montana and then processed into bio-jet fuel using “UOP hydroprocessing technology”. Next generation biofuels are true hydrocarbons and in the molecular aspect are indistinguishable from fossil fuels, which makes Camelina oil a good candidate to quickly reduce carbon emissions produced by aviation.

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New York city’s most iconic image, the Empire State Building, is about to undergo a ‘green’ makeover. Soon, one of the nation’s oldest buildings will be in the top 10 percent of the greenest buildings in America.

Who says only new buildings can be green?

Leading the way in this green revolution is former US President Bill Clinton. Mayor Michael Bloomberg, Tony Malkin of the Empire State Building Company, and the energy and construction partners joined Mr. Clinton to bring this retrofitting project together.

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Pullen’s church expansion had to uphold the church’s tradition of cherishing the earth, so what better way to do so than by incorporating a green design? The desire to be “as green as can be” and still be affordable, is always a challenge faced by any homeowner or organization wanting to make ‘green’ renovations to their home. Pullen chose green design elements that allowed it to meet its goals within a healthy and comfortable structure that offers reduced maintenance and operation costs.

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Colin Coon is high school senior at New Gate School in Sarasota, Florida. He’s converted a diesel powered vehicle to run on Waste Vegetable Oil and began a two month cross country trip in his Green Machine that he’s named Norm. He wants to show people that alternative fuels work and that anyone can use them.

He’s also documenting the whole thing on ColinsGreenMachine.com with a blog. As of today, Colin is on day four of his trip and on the first three days, he’s done a blog entry at the end of the day. I like the entries because he’s being honest about how it’s going (not always so great) and it’s so obviously written by a teenager. “I look to where the plug goes in to the blcok and sure enough it is arcing and spewing flames and sparks everywhere.  Poo.”

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The answer to the mystery is simple.  The squeaky wheel gets the grease.  And brother, can Rush Limbaugh squeak!

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According to Environmental Leader, via the Consumer Electronics Association (CEA), thirty-three percent of consumers plan to buy greener gadgets over the next two years. The report is based on an online survey of over 900 adults. I wonder if any of them are mayors?

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At the Opportunity Green conference held at UCLA November 8-9, many themes related to the growth and changing direction of the green business movement were discussed by the great variety of green leaders present.

One particularly interesting theme was about the mixed feelings some green entrepreneurs have about going big with their business.

Everybody is eager for success, but green entrepreneurs often fear that scaling up products to reach the masses requires compromises that would negate the benefit of what they are doing and hurt the brand in the long run.

Most green products today are still niche products, perhaps as a result of this fear. At the conference Josh Dorfman, author of “The Lazy Environmentalist”, said that contrary to what many are saying, “Green has not gone mainstream.” Some products are starting to change this, like the Prius and Green Works cleaning products from Clorox, but even these successes represent a small percentage of the overall market. Organic food is big, but it’s still only about 3% of the food we eat.

Do products have to be small to be green? Do they sacrifice something in going big?

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David Suzuki’s Green Guide written by ecologist David Suzuki and environmental lawyer David R. Boyd is a book all about what individuals can do, starting right where they’re at, to be greener.

The blurb on the front cover of the book reads, “How to find fresher, tastier, healthier food, create an eco-friendly home, make sustainable transportation choices, reduce consumption, and be a green citizen.”

I would describe the book as “Greening Your Life 101 for Regular Folk.” Chapter 1 begins with the question “What Can I Do?” and the book goes on to discuss what people can do, what others already are doing, and lists lots of resources.

It starts out, as any book on changing environmental habits should, with explaining the environmental problems that are prevalent today. Focusing on America’s contributions to the problem, it calls for a reduction of North Americans’ ecological footprint by at least 75% if a sustainable future is to be obtained. That’s a tall order.

The guide is hopeful though, and says that “after a destructive period of human arrogance” we are now in a “time of transition between the industrial era and the sustainability era.” I like the sound of that. The authors believe that “people’s values are evolving rapidly” and provide a blueprint so that people’s actions can reflect their rapidly evolving values.

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But another way parents can encourage green habits in their kids, other than reading books, is checking out Atlanta-based idBids, a company that offers cool eco-friendly starter kits that help kids take “iddy biddy steps for a greener world.”

It’s clear that many companies are jumping on a “green bandwagon” - creating eco-friendly products not necessarily because they believe it down to their very core, but because they know it’s popular and will sell.

Not idBids.

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Green news from Turkey. The Turkish newspaper Today’s Zaman reported on a new new book exchange campaign launched by the Ministry of Education that will be aimed at “saving millions of trees, protecting the environment and contributing to the country’s economy.”

Every year 155 million books are distributed by the Ministry to students in Turkey. Most of these books, according to the article, are thrown into the trash at the end of the year. The cost of these books to the Turkish public is more than USD 800 million annually.

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This eco-friendly shopping site offers eco chic clothing, organic cosmetics, recycled handbags, earth friendly jewelry and green gifts and goodies at competitive prices. What’s more, in light of a new environmentally conscious business trend, Eco Zen Boutique has aligned itself with two different environmental organizations: it is offsetting its carbon footprint through Carbonfund.org, one of the country’s leading carbon offset organizations and through its alliance with 1% For The Planet, Eco Zen boutique contributes 1% of company sales to environmental organizations.

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The poll — for which The Nature Conservancy provided input and advice — found that 53% of those surveyed have taken steps to green their lives.

But it also found a substantial lack of knowledge about how to go green — and skepticism about whether greening one’s life makes a difference to the environment:

• 34% of those surveyed said they hadn’t changed their lifestyle because they “did not know what to do.”
• 29% of respondents believe that greening their lifestyle won’t make any significant difference on the environment.

“This poll shows that green living is certainly at the forefront of our minds,” says Stephanie Meeks, the Conservancy’s acting president and CEO.

“Yet people are getting lost in the maze of information on how to lessen our environmental impact. The bottom line is that even the smallest lifestyle change can have significant impact in the long run.”

Recycling and Paying Bills Online, But Not Changing Light Bulbs

While recycling is widespread in the United States and 73% of those polled are paying their bills online to save paper, other often-recommended ways to green your life are going largely ignored:

• 5% are driving less by combining errands, walking more, etc.
• 4% have reduced their utility use.
• 3% have purchased hybrid cars.
• 3% have changed out incandescent light bulbs for compact fluorescent ones.

Yet if every American home switched out just one incandescent light bulb for a compact fluorescent one, the United States would save enough energy to light more than 3 million homes for an entire year, according to the U.S. Environmental Protection Agency and the Department of Energy.

“Making small changes to help save the planet can help your pocketbook as well,” adds Meeks. “In the case of compact fluorescent light bulbs, you’re paying more on the front end, but the cost savings in the long run will beat out the incandescent bulbs, hands down.”

Other poll results:

• 49% are trying to buy locally-produced food and/or goods.
• 47% are buying green household products.
• 39% are bringing their own reusable bags to stores instead of using paper or plastic.
• 16% are carpooling.

Optimism on Environmental Issues

The poll also found noticeable optimism on environmental issues among the American public. Seventy-two% of the poll’s 2,605 respondents believe their personal actions are significant to the health of the environment.

And although only 42% of U.S. adults were initially familiar with the phrase “environmental sustainability,” two-thirds believe that it is possible to live in an environmentally sustainable way.

The phrase “environmental sustainability” was more familiar to younger poll respondents than older ones. More than 45% of those age 18-43 understood the term’s meaning, while only 30% of those aged 63 and older knew the term.

The Nature Conservancy Helps You Go Green

To help cut through all the noise, The Nature Conservancy offers easy ways to make science-based green changes in your life:

• Check out our Everyday Environmentalist home page to find a list of innovative and easy changes you can make to help save the planet.
• Use the Conservancy’s carbon footprint calculator to determine your carbon footprint — and find simple ways to reduce it.
• Consider offsetting your carbon emissions by participating in The Conservancy’s voluntary carbon offset program.

Something old, something new, something borrowed, something… green? It’s really not as out of the ordinary as it sounds—last year, Brides.com estimated that approximately 33% of future brides and grooms in the U.S. are planning an eco-friendly wedding.

Today, The Nature Conservancy is issuing tips for planning a greener wedding or commitment ceremony, with ideas from invitations through the honeymoon to help reduce your celebration’s impact on the planet—and maybe even reduce the impact on your wallet as well.

“There’s no need to sacrifice your dream wedding for a green wedding,” said Sanjayan, lead scientist for The Nature Conservancy. “Just imagine the power of one simple change—be it as small as reducing wedding travel or serving organic food at the reception—multiplied by the thousands of couples who plan to marry this year. The littlest changes really add up, and can leave a positive impact on the Earth for generations to come.”

Invitations: Sending invitations electronically or on recycled paper stock will save money and trees. Bonus for going the electronic route: You’ll save on the fuel used to deliver the cards.

Gift registry: Register for gifts that you actually need and will definitely use, and if possible, are healthy for the planet. Many of your favorite stores probably carry organic and environmentally sound products already, and with a little research, you can ensure that your new ice cream maker has a minimal carbon footprint.

Reducing consumption can have more of an impact than simply buying recycled/recyclable products. If you don’t need anything, ask your guests to donate to your favorite charity.

Flowers: Organic flowers are one option, but tastefully arranged dried or silk flowers can make as big a statement as fresh floral arrangements.

If you’re set on fresh flowers, try decorating with potted plants native to your area. What’s fresher than still-living flora? You can even plant them when the ceremony is over—wedding décor and landscaping in one fell swoop!

Fashion: The Condé Nast Bridal Group estimates that most brides spend about $900 on just their gowns—and that’s not including the many accessories most brides need to polish their look. An environmentally and cost-friendly solution is to wear a vintage or hand-me-down dress. A female relative or friend’s gown has likely (hopefully!) only been worn once, and you do need something borrowed, right?

If you’d prefer a new dress, look for one that’s made of certified organic cotton, since polyester is petroleum-based, and most other cotton is grown with harsh pesticides. Grooms and ushers can get on the all-natural natural-fiber bandwagon as well by wearing a dress shirt made of hemp or organic cotton.

Do your bridesmaids a favor and forgo the puffy sleeves and universally unflattering fits, and select a gown that your girls would gladly wear again. If you’re stuck with a frock reminiscent of an ‘80s-era prom nightmare, forgo dumping that hideous gown in the garbage, and check out HGTV’s suggestions for turning sequins and taffeta into stylish home accents.

The Rings: The production of one tiny band of gold results in 20 tons of mine waste, according to Earthworks, an organization that works to protect the environment from the impact of mineral development. Show your commitment to your brand new spouse with a recycled or heirloom ring, or start a new trend by sporting silver bands, since the mining of silver is a bit gentler on the environment.

The Location: Holding your festivities in a central location will cut down on travel for your guests, which will make both them and Mother Nature even happier to be a part of your joyous day. Another thing to consider when choosing a wedding locale: “Believe it or not,” said Sanjayan, “big cities might be better than country locations because cities, for the most part, have less energy use in terms of per capita carbon.”

It’s possible to keep the travel to a minimum once your guests have arrived, too. When Evan Parker, The Nature Conservancy’s manager of digital membership, got married last October, he and his bride-to-be chose a church and reception site within walking distance. Post-ceremony, the bride traded in her formal shoes for sneakers, and the couple and their guests walked to the reception, held at a restaurant just blocks from the church.

Food: Feeding your guests unpronounceable pesticides is no way to show your appreciation for their attendance, so consider serving organic food and wine at the reception. Local produce is also a great, low-impact option, and your menu will be fresher for guests and easier on nature.

Favors: The Bridal Association of America estimates that the average couple spends over $400 on favors for their guests, which seems like a lot for a couple pounds of after-dinner mints. A greener option? Donate the amount set aside in your budget to a favorite charity.

The Nature Conservancy offers a number of favor options with a minimal carbon footprint. Help reforest Brazil’s Atlantic Forest by contributing to the Plant a Billion Trees campaign, or adopt a few acres of Costa Rican rainforest in honor of your guests.

If you absolutely must give your guests a sweet treat, try organic, local goodies like chocolate or wine. Really, does anyone need yet another tiny lace pouch of Jordan almonds?

The Honeymoon: The party might be over, but the honeymoon fun’s just begun—and it’s easy to maintain a green theme throughout your romantic getaway. One way to lessen your trip’s environmental impact is to forgo a far-flung destination. (And as the cost of fuel continues to rise, keeping it local will also save you a bundle in travel costs.) If you’d prefer to spend your first few days as husband and wife in a more exotic locale, remember that many travel companies offer eco-trips or environmentally friendly excursions. You could even go on a Nature Conservancy Conservation Journey!

No matter how you decide to spend your honeymoon, you can buy energy offset credits to offset the toll your travel has on the environment.

…And Baby Makes Three?: If there’s a baby on the way, or you’re planning to start a family soon, have eight trees planted on your child’s behalf, said Sanjayan. “Eight trees will offset the amount of carbon a person releases by simply breathing during an average lifetime.” While you’re at it, why not plant a few for yourself as well?

For more information on going green, learn how you can become an everyday environmentalist.

Contrary to popular opinion, bicycling can potentially damage the environment due to the increased longevity of people engaged in physical activity, says Karl Ulrich, a Wharton Business School professor.

Ulrich argues that the greatest environmental peril society may face is the looming prospect of slowing the aging process, and bicycling potentially contributes to slowing aging.

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Business events like the AeA soponsored, “How Does Going Green Affect the Bottom Line?” further the cause. Held on March 20th at UCLA, technology companies discussed their successes along the journey to sustainability, and shared lessons learned related to different areas of greening.

A few key takeaways for companies interested in going green:

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