It’s pretty powerful when an organization takes tons of wasted material, and upcycles it into sexy styles. Good One tells us their story, and how they re-design discarded  materials, before becoming a mess in a landfill. This is an example of Cradle to Cradle business design, yet to me it seems like an “Adoption to Cradle” approach because really, they are rescuing and giving the wasted fashion materials a new life. Watch their visual story on the Good One about page.

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