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  <title>Green Options &#187; Google</title>
  <link>http://greenoptions.com/tag/google</link>
  <description>Posts tagged 'Google'</description>
  <pubDate>Mon, 02 Nov 2009 06:36:28 +0000</pubDate>
  <generator>http://wordpress.org/?v=2.5.1</generator>
  <language>en</language>
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    <title>$15 Billion Per Year Needed for Clean Energy R&#38;D Says Growing Consensus of Innovation Supporters</title>
    <link>http://cleantechnica.com/2009/11/01/15-billion-per-year-need-for-clean-energy-rd-says-growing-consensus-of-innovation-supporters/</link>
    <comments>http://cleantechnica.com/2009/11/01/15-billion-per-year-need-for-clean-energy-rd-says-growing-consensus-of-innovation-supporters/#comments</comments>
    <pubDate>Mon, 02 Nov 2009 06:36:28 +0000</pubDate>
    <dc:creator>Yael Borofsky</dc:creator>
    
		<category><![CDATA[Climate Change]]></category>

		<category><![CDATA[policy]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/11/01/15-billion-per-year-need-for-clean-energy-rd-says-growing-consensus-of-innovation-supporters/</guid>
    <description><![CDATA[<p><a href="http://cleantechnica.com/files/2009/11/2293398178_d07622ae77_m.jpg"><img class="aligncenter size-full wp-image-3858" src="http://go635254.s3.amazonaws.com/cleantechnica/files/2009/11/2293398178_d07622ae77_m.jpg" alt="" width="240" height="180" /></a>As the Senate version of pending climate legislations, Kerry-Boxer’s CEJAPA, heads for mark-up on Tuesday, voices calling for $15 billion annually for clean energy research and development are starting to gain traction. Earlier this week, Google’s Director of Climate Change and Energy, Dan Reicher joined the ranks of think tanks such as, Brookings Institution, Third Way, and the Breakthrough Institute, not to mention <a href="http://www.whitehouse.gov/issues/energy-and-environment">President Barack Obama</a>, when he called on the Senate EPW committee to include this funding in the bill.</p>
<p>According to Reicher’s <a href="http://epw.senate.gov/public/index.cfm?FuseAction=Files.View&#38;FileStore_id=8d3195f8-9107-4fb0-86ca-51d9c5fbca46">testimony</a> (emphasis in original):</p>
<blockquote><p><em>&#8220;Chairman Boxer, it is essential that Congress address this serious energy R&#38;D short-fall by incorporating President Obama&#8217;s goal of $15 billion per year in federal energy R&#38;D spending in final climate legislation.&#8221;</em></p></blockquote>
<p>This testimony followed on the heals of a <a href="http://thebreakthrough.org/blog/Letter_to_Reid-Energy.pdf">letter</a> and <a href="http://thebreakthrough.org/blog/ACES_R%26D_DiscussionPaper.pdf">discussion paper</a> from the nation’s leading universities to Senate Majority Leader Harry Reid, emphasizing the need for a bottom line investment of $5 billion dollars annually in R&#38;D, significantly more than would be <a href="http://thebreakthrough.org/blog/2009/10/kerryboxer_clean_energy_jobs_b.shtml">allocated</a> under both House and Senate version of climate and energy legislation.
<p><a href="http://cleantechnica.com/2009/11/01/15-billion-per-year-need-for-clean-energy-rd-says-growing-consensus-of-innovation-supporters/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>Google Earth Climate &#38; Rainforest Tours</title>
    <link>http://cleantechnica.com/2009/10/07/google-earth-climate-rainforest-tours/</link>
    <comments>http://cleantechnica.com/2009/10/07/google-earth-climate-rainforest-tours/#comments</comments>
    <pubDate>Wed, 07 Oct 2009 10:03:06 +0000</pubDate>
    <dc:creator>Zachary Shahan</dc:creator>
    
		<category><![CDATA[Climate Change]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[global warming]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/10/07/google-earth-climate-rainforest-tours/</guid>
    <description><![CDATA[<p><a href='http://cleantechnica.com/files/2009/10/borneo1.jpg'><img src="http://go635254.s3.amazonaws.com/cleantechnica/files/2009/10/borneo1.jpg" alt="" width="448" height="306" class="aligncenter size-full wp-image-3604" /></a></p>
<h3><strong>You can now explore the Amazon, Madagascar, and Sebangau National Forest in Borneo through Google Earth.</strong></h3>
<p>On September 25, I wrote about a <a href="http://cleantechnica.com/2009/09/25/google-earth-shows-climate-change-effects/"><strong>Google Earth</strong></a> tour (narrated by AL Gore) and new Google Earth tools and layers which help people to look at the possible effects of climate change under three different scenarios. Now, three new tours have been launched that allow the exploration of critical rainforests and real-life success stories.</p>
<p>The tours (<strong>embedded below</strong>) have a great wealth of information and inspirational stories bound into succinct <strong><a href="http://earth.google.com/">Google Earth</a></strong> or <strong><a href="http://www.youtube.com/">YouTube</a></strong> videos.</p>
<p><a href="http://cleantechnica.com/2009/10/07/google-earth-climate-rainforest-tours/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>Brands and Culture, Symbiotic?</title>
    <link>http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/</link>
    <comments>http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/#comments</comments>
    <pubDate>Thu, 01 Oct 2009 02:19:31 +0000</pubDate>
    <dc:creator>Ryan Jones</dc:creator>
    
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Marketing]]></category>

    <guid isPermaLink="false">http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/</guid>
    <description><![CDATA[<p><a href="http://ecopreneurist.com/files/2009/09/google-pic1.jpg"><img class="aligncenter size-medium wp-image-1882" src="http://go635254.s3.amazonaws.com/ecopreneurist/files/2009/09/google-pic1-300x199.jpg" alt="\" width="300" height="199" /></a></p>

<p>When you need to urgently need to blow your nose in Germany and don&#8217;t have a tissue on hand, you might ask a friend &#8220;Hast du ein Tempo?&#8221; (Do you have a Tempo?)</p>
<p>Tempo, it turns out, is a brand of tissue, not the German word for tissue.</p>
<p>Substituting a brand name for a general product description is relatively common across a number of languages.   How many times have you heard someone say &#8220;Just <a title="google" href="http://www.google.com" target="_blank">Google</a> that&#8221; or &#8220;Can I have a COKE please&#8221;? Over the years, powerful brands have impacted our culture and slipped into our language.  For a brand, this is the ultimate compliment and a big awareness driver.  In fact, Coke and Google (the 2 examples above) are now the #1 and #2 brands respectively on Interbrands<a title="powerful brands" href="http://sparxoo.com/2009/09/21/interbrand-best-global-brands-coke-1-google-rising/" target="_blank"> latest list of powerful brands</a>.  Tempo continues to be a very powerful brand in Germany.</p>
<p><a href="http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/" class="more-link">Read more of this story &#187;</a></p>
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  <item>
    <title>Google Earth Shows Climate Change Effects</title>
    <link>http://cleantechnica.com/2009/09/25/google-earth-shows-climate-change-effects/</link>
    <comments>http://cleantechnica.com/2009/09/25/google-earth-shows-climate-change-effects/#comments</comments>
    <pubDate>Fri, 25 Sep 2009 12:35:33 +0000</pubDate>
    <dc:creator>Zachary Shahan</dc:creator>
    
		<category><![CDATA[Climate Change]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[consumer technology]]></category>

		<category><![CDATA[global warming]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/09/25/google-earth-shows-climate-change-effects/</guid>
    <description><![CDATA[<p><a href='http://cleantechnica.com/files/2009/09/google.jpg'><img src="http://go635254.s3.amazonaws.com/cleantechnica/files/2009/09/google.jpg" alt="" width="448" height="196" class="aligncenter size-full wp-image-3494" /></a></p>
<h3><strong>A new tool in Google Earth shows you the &#8220;effect&#8221; of climate change in your area.</strong></h3>
<p>Using Google Earth, you can look at climate effects under three different scenarios &#8212; 1) Confronting Climate Change &#8212; &#8220;with Al Gore&#8221;, 2) IPCC High Emissions Scenario, and 3) IPCC Low Emissions Scenario. Other new tools let you examine other aspects of climate change and how to adapt to climate change.</p>

<p><a href="http://cleantechnica.com/2009/09/25/google-earth-shows-climate-change-effects/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>DOE Offers $1 Million Prize For Breakthrough Hydrogen Technology</title>
    <link>http://gas2.org/2009/08/27/doe-offers-1-million-prize-for-breakthrough-hydrogen-technology/</link>
    <comments>http://gas2.org/2009/08/27/doe-offers-1-million-prize-for-breakthrough-hydrogen-technology/#comments</comments>
    <pubDate>Thu, 27 Aug 2009 02:23:28 +0000</pubDate>
    <dc:creator>Christopher DeMorro</dc:creator>
    
		<category><![CDATA[Hydrogen]]></category>

    <guid isPermaLink="false">http://gas2.org/2009/08/27/doe-offers-1-million-prize-for-breakthrough-hydrogen-technology/</guid>
    <description><![CDATA[<p><a href="http://gas2.org/files/2009/08/fchv1.jpg"><img class="aligncenter size-medium wp-image-3328" src="http://go635254.s3.amazonaws.com/gas2/files/2009/08/fchv1.jpg" alt="" width="459" height="360" /></a></p>

<p>File this one under &#8220;weaksauce&#8221;. After trying to cut research funding by hundreds of millions for hydrogen technology (most of which was restored by Congress), the Department of Energy has announced a $1 million prize for a hydrogen technology breakthrough. The contest seeks an entry that will improve current hydrogen storage issues, involving highly-pressurized tanks.</p>
<p>But plenty of rules, red tape, and a short deadline may shortchange this contest of its best entrants.</p>
<p><a href="http://gas2.org/2009/08/27/doe-offers-1-million-prize-for-breakthrough-hydrogen-technology/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>Green Jobs and Clean Energy: #1 Way to Lead the World</title>
    <link>http://planetsave.com/blog/2009/07/23/green-jobs-and-clean-energy-1-way-to-lead-world/</link>
    <comments>http://planetsave.com/blog/2009/07/23/green-jobs-and-clean-energy-1-way-to-lead-world/#comments</comments>
    <pubDate>Thu, 23 Jul 2009 09:50:06 +0000</pubDate>
    <dc:creator>Zachary Shahan</dc:creator>
    
		<category><![CDATA[Climate change]]></category>

		<category><![CDATA[Energy &amp; Fuel]]></category>

		<category><![CDATA[Energy Conservation]]></category>

		<category><![CDATA[Environmental Policies]]></category>

		<category><![CDATA[International]]></category>

		<category><![CDATA[Planetsave]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Renewable Energy]]></category>

		<category><![CDATA[Sustainability]]></category>

    <guid isPermaLink="false">http://planetsave.com/blog/2009/07/23/green-jobs-and-clean-energy-1-way-to-lead-world/</guid>
    <description><![CDATA[<p><a href='http://planetsave.com/files/2009/07/energycompressed.jpg'><img src="http://go635254.s3.amazonaws.com/planetsave/files/2009/07/energycompressed.jpg" alt="" width="448" height="336" class="aligncenter size-full wp-image-4755" /></a><br />
<strong>How long did the idea that green issues and the economy were in competition proliferate the US? For decades. Now, top-of-the-world entrepeneurs, the President of the United States, leading representatives in Congress, and research institutes are saying that green jobs and a green economy are the way to a healthy economy.</strong> Recent statements by Barbara Boxer (Senator from California), John Doerr (venture capitalist who helped to launch Google and Amazon.com), Obama, and a report by the Pew Charitable Trusts state that the only way to lead the world in the 21st century is to lead in green energy and green jobs.</p>
<p>In reference to Thomas Friedman&#8217;s book, <em>Hot, Flat and Crowded</em>, Boxer said yesterday: <a href="http://epw.senate.gov/public/index.cfm?FuseAction=Majority.PressReleases&#38;ContentRecord_id=a4aaaec9-802a-23ad-4d02-87fff493e98b&#38;Region_id=&#38;Issue_id="><strong>&#8220;The nation that aggressively addresses the issue of climate change will be the nation that will thrive, the nation that will lead, and the nation that will prosper.&#8221;</strong></a></p>
<p><a href="http://planetsave.com/blog/2009/07/23/green-jobs-and-clean-energy-1-way-to-lead-world/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>Local Power! As Power Management Systems Emerge, the Future Looks Micro</title>
    <link>http://cleantechnica.com/2009/06/05/local-power-as-power-management-systems-emerge-the-future-looks-micro/</link>
    <comments>http://cleantechnica.com/2009/06/05/local-power-as-power-management-systems-emerge-the-future-looks-micro/#comments</comments>
    <pubDate>Fri, 05 Jun 2009 20:28:06 +0000</pubDate>
    <dc:creator>Jeffrey Berlin</dc:creator>
    
		<category><![CDATA[alternative energy]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[consumer technology]]></category>

		<category><![CDATA[technology]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/06/05/local-power-as-power-management-systems-emerge-the-future-looks-micro/</guid>
    <description><![CDATA[<p style="text-align: left"><a href="http://cleantechnica.com/files/2009/06/panel_iphone_small.jpg"><img class="alignnone size-medium wp-image-2623 aligncenter" src="http://go635254.s3.amazonaws.com/cleantechnica/files/2009/06/panel_iphone_small-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left"></p>
<p style="text-align: left">
<p>So we have all heard by now that Google is getting into the <a href="http://news.cnet.com/google-crashes-the-smart-grid-party/" target="_blank">power management game</a>, <a href="http://newsroom.cisco.com/dlls/2009/prod_051809.html" target="_blank">Cisco</a> and <a href="http://cleantech.com/news/4421/ibm-plays-sugar-daddy-smart-grid" target="_blank">IBM</a> are coming to play too, but are the <a href="http://www.greentechmedia.com/green-light/post/smart-grid-finance-rundown-vcs-and-congress-rock-the-grid-3693/" target="_blank">mega-stars</a> of the VC and IT worlds going to be creating the new terms of energy management, or will local management solutions be more effective as the method for some markets? The easy answer is that it depends. Local grids can be made up of energy generation near recipient towns, cities or villages, just as energy can travel from another portion of a state or country, but increasingly there will be local power generation which will need to be brought intelligently to local customers on a block by block or building by building scale. &#8216;Micro-grids&#8217; as they have come to be known, will likely serve most readily and immediately rural populations, who will bypass the need for state-electrification and develop power-management systems on their own because it is easier to implement than waiting for infrastructure build-out.</p>
<p>Many of the major players in the space have been basing their assumptions for growth not upon this notion, but upon a Western model of electrification. While the hardware developed by major California smart grid firms such as <a href="http://www.redherring.com/Home/26057" target="_blank">Trilliant</a> and <a href="http://www.businessweek.com/technology/content/feb2009/tc20090218_821278.htm" target="_blank">Silver Springs Networks</a> will rightfully be applied toward the lucrative state or utility scale projects, these projects will only deal with the needs existing within the existing grid framework. The growth of the space will need innovation in power-management for those who either do not currently have access to an electrical grid or those who can benefit from opting-out of one altogether.</p>
<p><a href="http://cleantechnica.com/2009/06/05/local-power-as-power-management-systems-emerge-the-future-looks-micro/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  <item>
    <title>Inspired Economist Pick of the Week</title>
    <link>http://inspiredeconomist.com/2009/05/24/inspired-economist-pick-of-the-week-4/</link>
    <comments>http://inspiredeconomist.com/2009/05/24/inspired-economist-pick-of-the-week-4/#comments</comments>
    <pubDate>Sun, 24 May 2009 17:45:23 +0000</pubDate>
    <dc:creator>Reenita Malhotra</dc:creator>
    
		<category><![CDATA[IE Thought of the Week]]></category>

		<category><![CDATA[Uncategorized]]></category>

    <guid isPermaLink="false">http://inspiredeconomist.com/2009/05/24/inspired-economist-pick-of-the-week-4/</guid>
    <description><![CDATA[<p> </p>
<p><a href="http://inspiredeconomist.com/files/2009/04/600px-globe_svg.png"><img class="size-full wp-image-1429 alignleft" style="float: left" src="http://go635254.s3.amazonaws.com/inspiredeconomist/files/2009/04/600px-globe_svg.png" alt="" width="191" height="191" /></a></p>
<p><em><strong>This column highlights the top economic stories of the week.</strong></em></p>
<p><a href="http://ecoworldly.com/2009/04/27/swine-flu-in-mexico-linked-to-poorly-managed-factory-farms/" target="_blank"></a></p>
<p>For a while it looked like <a href="http://www.ft.com/cms/s/0/2252e92c-4569-11de-b6c8-00144feabdc0.html" target="_blank">Google might actually bailout the newspaper industry</a> by buying a stake in newspapers that have been struggling with debt and declining ad revenues.  However, it appears that this plan ha been called off.</p>
<p>Meanwhile, the Treasury department has committed $ 7.5 billion in aid to <a href="http://www.npr.org/templates/story/story.php?storyId=104420777" target="_blank">GMAC,</a> the auto lender that will use the aid to support financing to GM and Chrysler. But the questions remains as to whether this boost can actually translate to sales.</p>
<p>Speaking of automobiles, China is taking steps to clean up it reputation as the world&#8217;s biggest polluter by banning <a href="http://gas2.org/2009/05/22/beijing-bans-pollutant-vehicles/" target="_blank">high emissions vehicles from entering Beijing</a>&#8217;s inner city.</p>
<p>The other big news this week is that the much talked about Waxman-Markey climate change bill sets ambitious targets for curbing greenhouse gas emissions through a cap-and-trade system. Energy Secretary Steven Chu, told Bloomberg TV that the legislation is a “good compromise.”  But some critics say the proposal could actually encourage pollution. <a href="http://www.npr.org/templates/story/story.php?storyId=104436991" target="_blank">More about this here&#8230;</a></p>
<p>And <a href="http://www.bloomberg.com/apps/news?pid=20601068&#38;sid=aaLCktFTN9XE&#38;refer=economy" target="_blank">Bloomberg put a positive spin on the economy</a> this week, reporting that orders for durable goods and home sales probably rose in April as the recession has begun to weaken.</p>
<blockquote><p><em>“Evidence that the 16-month recession is coming to an end continues to build,” said </em><a href="http://search.bloomberg.com/search?q=David+Resler&#38;site=wnews&#38;client=wnews&#38;proxystylesheet=wnews&#38;output=xml_no_dtd&#38;ie=UTF-8&#38;oe=UTF-8&#38;filter=p&#38;getfields=wnnis&#38;sort=date:D:S:d1"><em>David Resler</em></a><em>, chief economist at Nomura Securities International Inc. in New York. “Home sales and building activity seem to be stabilizing and manufacturing surveys point to smaller production cuts and smaller job losses.”</em></p></blockquote>
<p>Has the government&#8217;s forceful intervention in the capital markets worked? Or have we simply heard this story before?</p>
]]></description>
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  <item>
    <title>Google Announces First Utility Partners for New PowerMeter</title>
    <link>http://cleantechnica.com/2009/05/20/google-announces-first-utility-partners-for-new-powermeter/</link>
    <comments>http://cleantechnica.com/2009/05/20/google-announces-first-utility-partners-for-new-powermeter/#comments</comments>
    <pubDate>Wed, 20 May 2009 07:13:16 +0000</pubDate>
    <dc:creator>Timothy B. Hurst</dc:creator>
    
		<category><![CDATA[consumer technology]]></category>

		<category><![CDATA[energy efficiency]]></category>

		<category><![CDATA[technology]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/05/20/google-announces-first-utility-partners-for-new-powermeter/</guid>
    <description><![CDATA[<p style="text-align: center"><a href="http://cleantechnica.com/files/2009/05/powermeter-screenshot.jpg"><img class="alignnone size-full wp-image-2579 aligncenter" src="http://go635254.s3.amazonaws.com/cleantechnica/files/2009/05/powermeter-screenshot.jpg" alt="" width="400" height="387" /></a></p>
<h4><strong>Google&#8217;s <a href="http://cleantechnica.com/2009/02/10/google-powermeter-will-provide-real-time-home-energy-information-on-your-computer/">plan to roll-out home energy monitoring</a> systems took a step towards reality Tuesday when the company announced the first round of utility partners for its PowerMeter demand-side energy management software. </strong></h4>
<p><strong>T</strong>he pilot program for Google&#8217;s foray into smart grid and energy management infrastructure will be available to select customers at a group of eight utilities that have installed—or are in the process of installing—smart meters. With the move, Google will be making the company&#8217;s first significant play in energy-use data, an entirely new dimension of consumer data for the company.</p>

<p>By having real-time information about home energy usage on a desktop (running as a Google Gadget), those using the meter will be able to use their energy more efficiently, save money on their monthly bill, and be able to monitor/reduce household carbon emissions.
<p><a href="http://cleantechnica.com/2009/05/20/google-announces-first-utility-partners-for-new-powermeter/" class="more-link">Read more of this story &#187;</a></p>
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    <title>The Age of Stupid at the 52nd San Francisco International Film Festival</title>
    <link>http://sustainablog.org/2009/05/06/the-age-of-stupid-at-the-52nd-san-francisco-international-film-festival/</link>
    <comments>http://sustainablog.org/2009/05/06/the-age-of-stupid-at-the-52nd-san-francisco-international-film-festival/#comments</comments>
    <pubDate>Wed, 06 May 2009 16:03:00 +0000</pubDate>
    <dc:creator>Keith Rockmael</dc:creator>
    
		<category><![CDATA[Action &amp; Activism]]></category>

		<category><![CDATA[Environmental &amp; Climate Science]]></category>

		<category><![CDATA[International]]></category>

		<category><![CDATA[Video &amp; Media]]></category>

    <guid isPermaLink="false">http://sustainablog.org/2009/05/06/the-age-of-stupid-at-the-52nd-san-francisco-international-film-festival/</guid>
    <description><![CDATA[<p><a href="http://sustainablog.org/files/2009/05/age_of_stupid_05.jpg"><img class="alignleft size-full wp-image-4475" src="http://go635254.s3.amazonaws.com/sustainablog/files/2009/05/age_of_stupid_05.jpg" alt="" width="327" height="184" /></a>Things must be getting serious. At least for the planet and the environment. What else would explain the plethora of eco documentaries hitting the film festival circuit or that will hit mainstream theaters in the near future? Many of these green docu films cast a waving finger along with charts and graphs about what will happen to the planet in the future if we don’t act now. The <a href="http://www.ageofstupid.net/">Age of Stupid</a> works a bit in reverse.</p>
<p>The Age of Stupid takes place in the year 2055 with a man called the Archivist (<a href="http://www.imdb.com/name/nm0000592/">Pete Postlethwaite</a>) sitting in a Noah’s Ark type storage tower with a collection of famous art, pairs of animals, and enough computer servers to make Google envious.  The tower exists because the world has turned into a fiery, and flood ridden disaster area. The Archivist  searches through archived video footage to see where man went wrong after having the opportunity to change things. The film takes futuristic standpoint of looking at the present (like right now).
<p><a href="http://sustainablog.org/2009/05/06/the-age-of-stupid-at-the-52nd-san-francisco-international-film-festival/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Google Rents Goats to Mow Office Lawn</title>
    <link>http://ecolocalizer.com/2009/05/02/google-rents-goats-to-mow-office-lawn/</link>
    <comments>http://ecolocalizer.com/2009/05/02/google-rents-goats-to-mow-office-lawn/#comments</comments>
    <pubDate>Sat, 02 May 2009 22:13:48 +0000</pubDate>
    <dc:creator>Jake Richardson</dc:creator>
    
		<category><![CDATA[California]]></category>

		<category><![CDATA[Uncategorized]]></category>

    <guid isPermaLink="false">http://ecolocalizer.com/2009/05/02/google-rents-goats-to-mow-office-lawn/</guid>
    <description><![CDATA[<p><img src="http://go635254.s3.amazonaws.com/ecolocalizer/files/2009/05/sunnyvale.jpg" alt="goats" width="293" height="213" /></p>
<p>At the Mountain View, CA headquarters of Google, <a href="http://googleblog.blogspot.com/2009/05/mowing-with-goats.html" target="_blank">goats</a> have been employed as a low-carbon alternative to gasoline lawnmowers. About 200 goats are used for a week at a time to trim weeds, eat grass, and clean up brush. They also fertilize as they consume.</p>
<p>A border collie named Jen keeps the goats in a manageable herd. They were rented from <a href="http://californiagrazing.com/" target="_blank">California Grazing</a>, a company which has 800 goats for rent (also known as weed abaters).  If you need any goats in the Bay Area, operators are now standing by.</p>
<p>Image Credit: California Grazing</p>
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    <title>How Technology is Helping Reduce Fossil Fuel Consumption</title>
    <link>http://inspiredeconomist.com/2009/04/30/how-technology-is-helping-reduce-fossil-fuel-consumption/</link>
    <comments>http://inspiredeconomist.com/2009/04/30/how-technology-is-helping-reduce-fossil-fuel-consumption/#comments</comments>
    <pubDate>Thu, 30 Apr 2009 23:44:53 +0000</pubDate>
    <dc:creator>Brenda Keener</dc:creator>
    
		<category><![CDATA[Innovation and Design]]></category>

    <guid isPermaLink="false">http://inspiredeconomist.com/2009/04/30/how-technology-is-helping-reduce-fossil-fuel-consumption/</guid>
    <description><![CDATA[<p><a href="http://inspiredeconomist.com/files/2009/04/600px-globe_svg.png"><img class="alignleft size-medium wp-image-1429" src="http://go635254.s3.amazonaws.com/inspiredeconomist/files/2009/04/600px-globe_svg-300x300.png" alt="" width="300" height="300" /></a>For years, green activists were &#8220;anti-technology&#8221;, claiming that technological advances were largely responsible for the polluted state of Mother Earth. This was a fair claim, as yesterday&#8217;s technologies only looked at the bottom line, and not the resulting mess. In today&#8217;s reality, the words &#8220;green&#8221; and &#8220;technology&#8221; no longer constitute an oxymoron, as technologists have turned their attention to cleaning up the mess previous generations have made.  </p>
<p>In some cases, technology&#8217;s contribution to greening the earth has been largely accidental.  Most of us use our automobiles for only a few things; grocery shopping, going to work, going to visit friends, comparison shopping, and visiting places of amusement.
<p><a href="http://inspiredeconomist.com/2009/04/30/how-technology-is-helping-reduce-fossil-fuel-consumption/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Eco-Mansion for Google&#8217;s Co-Founder</title>
    <link>http://ecoscraps.com/2009/04/19/eco-mansion-for-googles-co-founder/</link>
    <comments>http://ecoscraps.com/2009/04/19/eco-mansion-for-googles-co-founder/#comments</comments>
    <pubDate>Sun, 19 Apr 2009 09:03:52 +0000</pubDate>
    <dc:creator>Allison Boyer</dc:creator>
    
		<category><![CDATA[Lifestyle]]></category>

    <guid isPermaLink="false">http://ecoscraps.com/2009/04/19/eco-mansion-for-googles-co-founder/</guid>
    <description><![CDATA[<p><a href="http://ecoscraps.com/files/2009/04/larry-page.jpg"><img class="aligncenter size-full wp-image-1242" src="http://go635254.s3.amazonaws.com/ecoscraps/files/2009/04/larry-page.jpg" alt="" width="500" height="512" /></a></p>
<p>Larry Page, co-founder of searh engine giant Google is planning an environmentally-friendly mansion, <a href="http://www.reuters.com/article/environmentNews/idUSTRE52J6CN20090320?feedType=RSS&#38;feedName=environmentNews">according to reports</a>.</p>
<blockquote><p>Page&#8217;s green-certified home should be 6,000 square feet, hardly modest for most folks, but only a bit over half the size that he could build on the lot, according to Palo Alto Online, the website for Palo Alto Weekly, which uncovered the plans.</p></blockquote>
<p>The home will also reportedly have solar panals, &#8220;paving that lets the rain seep through,&#8221; eco-friendly building materials, and more. Still, can a <strong>mansion </strong>ever TRULY be green?</p>
<p><em>Image via <a href="http://commons.wikimedia.org/wiki/File:Larry_Page.jpg">wikicommons</a>.</em></p>
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  <item>
    <title>Google CEO Raises Further Questions Related To Online Content</title>
    <link>http://inspiredeconomist.com/2009/04/08/google-ceo-raises-further-questions-related-to-online-content/</link>
    <comments>http://inspiredeconomist.com/2009/04/08/google-ceo-raises-further-questions-related-to-online-content/#comments</comments>
    <pubDate>Wed, 08 Apr 2009 15:59:49 +0000</pubDate>
    <dc:creator>Reenita Malhotra</dc:creator>
    
		<category><![CDATA[News]]></category>

		<category><![CDATA[Opinion]]></category>

    <guid isPermaLink="false">http://inspiredeconomist.com/2009/04/08/google-ceo-raises-further-questions-related-to-online-content/</guid>
    <description><![CDATA[<h4><a href="http://inspiredeconomist.com/files/2009/04/_41004172_monitor-afp203.jpg"><img class="size-full wp-image-1361 alignleft" style="float: left" src="http://go635254.s3.amazonaws.com/inspiredeconomist/files/2009/04/_41004172_monitor-afp203.jpg" alt="" width="240" height="179" /></a>Eric Schmidt, the chief executive of Google believes that <a href="http://online.wsj.com/article/SB123913451096098061.html" target="_blank">newspaper executives should create a &#8220;new format&#8221; for online journalism</a>, including delivery methods that give consumers personalized content they want to read.</h4>
<p>Drawing on the success of Google, he has called on the newspaper industry at the recent <a href="http://www.naa.org/" target="_blank">Newspaper Association of America (NAA)</a> conference, to to create products that would entice readers to go beyond headlines listed on search-engine pages.</p>
<blockquote><p><em>&#8220;We think we can build a business with you,&#8221; he said. &#8220;That is the only solution we can see.&#8221;</em>
<p><a href="http://inspiredeconomist.com/2009/04/08/google-ceo-raises-further-questions-related-to-online-content/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Startups Eager to Tap Into Google PowerMeter Platform May Not Have Long to Wait</title>
    <link>http://cleantechnica.com/2009/04/04/startups-eager-to-tap-into-google-powermeter-platform-may-not-have-long-to-wait/</link>
    <comments>http://cleantechnica.com/2009/04/04/startups-eager-to-tap-into-google-powermeter-platform-may-not-have-long-to-wait/#comments</comments>
    <pubDate>Sat, 04 Apr 2009 00:15:31 +0000</pubDate>
    <dc:creator>Jennifer Kho</dc:creator>
    
		<category><![CDATA[alternative fuels]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[energy efficiency]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[water]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/04/04/startups-eager-to-tap-into-google-powermeter-platform-may-not-have-long-to-wait/</guid>
    <description><![CDATA[This post contains additional media. <a href="http://cleantechnica.com/2009/04/04/startups-eager-to-tap-into-google-powermeter-platform-may-not-have-long-to-wait/">Click here to view the full post</a>.
<p>Google only announced its <a href="http://www.google.org/powermeter/howitworks.html">PowerMeter</a> smart-meter platform in February (see our posts on the announcement <a>here</a>, <a href="http://ecolocalizer.com/2009/02/16/googles-power-meter-helps-reduce-home-energy-use/">here</a> and <a href="http://sustainablog.org/2009/02/20/low-impact-living-google-searching-for-an-electricity-meter-near-you/">here</a>). But some startups are already chomping at the bit to access the platform. </p>
<p>In fact, two of the startups that presented at <a href="http://events.earth2tech.com/greennet/09/launch-session-submit/">Earth2Tech&#8217;s Green:Net conference</a> last week specifically said they are interested in using PowerMeter when it becomes available. </p>
<p><a href="http://cleantechnica.com/2009/04/04/startups-eager-to-tap-into-google-powermeter-platform-may-not-have-long-to-wait/" class="more-link">Read more of this story &#187;</a></p>
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    <title>SolveClimate: Media Savvy Youth are Blogging Coal to Death</title>
    <link>http://sustainablog.org/2009/04/03/solveclimate-media-savvy-youth-are-blogging-coal-to-death/</link>
    <comments>http://sustainablog.org/2009/04/03/solveclimate-media-savvy-youth-are-blogging-coal-to-death/#comments</comments>
    <pubDate>Fri, 03 Apr 2009 18:49:26 +0000</pubDate>
    <dc:creator>SolveClimate</dc:creator>
    
		<category><![CDATA[Action &amp; Activism]]></category>

		<category><![CDATA[Energy &amp; Fuel]]></category>

    <guid isPermaLink="false">http://sustainablog.org/2009/04/03/solveclimate-media-savvy-youth-are-blogging-coal-to-death/</guid>
    <description><![CDATA[<p><em>Editor’s note: This post was written by <a href="//solveclimate.com/user/rachel-barge”">Rachel Barge</a>, and <a href="//solveclimate.com/blog/20090331/media-savvy-youth-are-blogging-coal-death”">originally published</a> on Tuesday, March 31, at <a href="//www.solveclimate.com”">SolveClimate</a>.</em></p>
This post contains additional media. <a href="http://sustainablog.org/2009/04/03/solveclimate-media-savvy-youth-are-blogging-coal-to-death/">Click here to view the full post</a>.
<p>We all know young people have a handle on the Internet like no other demographic. My generation grew up playing computer games, had PC literacy classes in elementary school, and secretly hijacked the internet for music pirating before we were teens. We have an intuitive sense of the web – its uses, its limitations, and its future.</p>
<h3>The nation&#8217;s young people are now harnessing that power for climate action, and we&#8217;re beating coal&#8217;s dirty PR in ways that have industry front groups shaking.</h3>
<p>The coal industry’s American Coalition for Clean Coal Electricity has poured millions of dollars into online advertising to convince Americans that &#8220;clean coal&#8221; is the solution to global warming, and it’s planning a <a href="http://wonkroom.thinkprogress.org/2009/03/06/accce-online-job/">$20 million</a> online push this year. But type &#8220;clean coal&#8221; into Google, and up pop progressive climate blogs, spoofs and news articles.</p>
<p>In my own search for &#8220;clean coal,&#8221; eight out of the top 10 organic results were web sites that completely debunked the idea – only Wikipedia and an AP news article held both &#8220;sides&#8221; up.  Not a single site in the top 10 was a pro-clean-coal industry page. Industry front group have had to buy their way onto Google&#8217;s front page, thanks in large part to young bloggers.</p>
<p><a href="http://sustainablog.org/2009/04/03/solveclimate-media-savvy-youth-are-blogging-coal-to-death/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Obama Feeling Smart (Grid) About Supporters</title>
    <link>http://redgreenandblue.org/2009/03/04/obama-feeling-smart-grid/</link>
    <comments>http://redgreenandblue.org/2009/03/04/obama-feeling-smart-grid/#comments</comments>
    <pubDate>Wed, 04 Mar 2009 22:00:18 +0000</pubDate>
    <dc:creator>Alan Smith</dc:creator>
    
		<category><![CDATA[Conservative]]></category>

		<category><![CDATA[Energy]]></category>

		<category><![CDATA[Leader]]></category>

		<category><![CDATA[Policy]]></category>

		<category><![CDATA[US Election]]></category>

    <guid isPermaLink="false">http://redgreenandblue.org/2009/03/04/obama-feeling-smart-grid/</guid>
    <description><![CDATA[<h3><a href="../files/2009/03/obamagoogle1.jpg"><img class="aligncenter size-medium wp-image-2717" src="../files/2009/03/obamagoogle1-300x224.jpg" alt="" width="442" height="328" /></a></h3>
<h3>When Does an Interest Start Being &#8220;Special&#8221;?</h3>
<p>After years of railing against special interests, I find myself presented with a quandary.  Special interests are lining up behind the Smart Grid technology I love and, in doing so, risk saddling this cool program with the baggage intrinsic to special interests.</p>
<p>Even as <a href="http://news.cnet.com/8301-11128_3-10187292-54.html">lawmakers spent yesterday</a> grilling everyone from members of the DOE to representatives from <a href="http://redgreenandblue.org/2009/02/12/google-wins-with-passage-of-economic-stimulus-package/">Google</a> about Smart Grids, the groundwork for a Smart Grid might already have been assumed.  And, no, I&#8217;m not talking power lines and sub stations, I&#8217;m talking political donations.</p>
<h3>The Current System is&#8230; Old.  Very Old</h3>
<p>It&#8217;s a fact: our current system for transporting, producing and storing energy is ancient and inefficient.  Plus, as has been well recorded here on Red Green and Blue, Smart Grid technology theoretically does amazing things for how we use power as a nation and maybe even how we think about consumption.  By using less energy during peak hours, and even allowing personal rigs to feed back into the electricity grid with ease, the technology refocuses the country <a href="http://redgreenandblue.org/2009/03/04/mean-joe-green-53-the-lights-are-on-but-nobodys-home/">on conservation</a>.</p>
<p><a href="http://redgreenandblue.org/2009/03/04/obama-feeling-smart-grid/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Low Impact Living: Google Searching For An Electricity Meter Near You</title>
    <link>http://sustainablog.org/2009/02/20/low-impact-living-google-searching-for-an-electricity-meter-near-you/</link>
    <comments>http://sustainablog.org/2009/02/20/low-impact-living-google-searching-for-an-electricity-meter-near-you/#comments</comments>
    <pubDate>Sat, 21 Feb 2009 02:46:57 +0000</pubDate>
    <dc:creator>Low Impact Living</dc:creator>
    
		<category><![CDATA[Climate change]]></category>

		<category><![CDATA[Energy Conservation]]></category>

		<category><![CDATA[Green buildings]]></category>

    <guid isPermaLink="false">http://sustainablog.org/2009/02/20/low-impact-living-google-searching-for-an-electricity-meter-near-you/</guid>
    <description><![CDATA[<p>Knowledge is power, right? We’ve written before about our belief (from our own personal experiences) that one of the best motivators for going green is simply knowing what your impact is. Knowing how much energy you use, carbon you spew, or trash you generate inevitably leads to the desire to cut back (unless you’re one of those carbon-neutral zero-energy composting machines who’s already pegged out at zero. Or a Hummer driver and you just don’t care).</p>
<h3>Well, the folks at Google announced a potentially important step on the path to real-time insight recently: <a href="http://www.google.org/powermeter/index.html" target="_blank">development of the Google Powermeter</a>.</h3>
This post contains additional media. <a href="http://sustainablog.org/2009/02/20/low-impact-living-google-searching-for-an-electricity-meter-near-you/">Click here to view the full post</a>.
<p>What is it? Well, it’s another example of Google doing what Google does best: compiling information from a multitude of sources and displaying it in an easy-to-use, intuitive format on the web. For free. In this case, it’s your electricity usage. Before you get online and try to add the Powermeter to your iGoogle page, there’s a catch. You’ll need a Google-compatible smart meter or electricity monitoring device at your home in order to collect your energy usage information the Powermeter needs. Because it is still in testing, Google hasn’t announced yet who the device partners will be. Most of us don’t have the right devices yet, but we will soon, either courtesy of our local utilities or because we’ve gone out and purchased some of the inexpensive DIY devices that are popping up.</p>
<p><a href="http://sustainablog.org/2009/02/20/low-impact-living-google-searching-for-an-electricity-meter-near-you/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Google&#8217;s Power Meter Helps Reduce Home Energy Use</title>
    <link>http://ecolocalizer.com/2009/02/16/googles-power-meter-helps-reduce-home-energy-use/</link>
    <comments>http://ecolocalizer.com/2009/02/16/googles-power-meter-helps-reduce-home-energy-use/#comments</comments>
    <pubDate>Mon, 16 Feb 2009 07:00:27 +0000</pubDate>
    <dc:creator>Becky Striepe</dc:creator>
    
		<category><![CDATA[California]]></category>

    <guid isPermaLink="false">http://ecolocalizer.com/2009/02/16/googles-power-meter-helps-reduce-home-energy-use/</guid>
    <description><![CDATA[<h4><b>Google wants to help folks use less power by empowering them with real time information about their energy usage.</b></h4>
<p><a href='http://ecolocalizer.com/files/2009/02/googleelectric.jpg'><img src="http://go635254.s3.amazonaws.com/ecolocalizer/files/2009/02/googleelectric.jpg" alt="" width="500" class="alignnone size-full wp-image-1230" /></a><br />
[Remix of a <a href="http://creativecommons.org/licenses/by-sa/2.0/deed.en">Creative Commons</a> photo by <a href="http://www.flickr.com/photos/johnwilson1969/256713829/">John Wilson</a>]<br />
There&#8217;s a famous quote from Lord Kelvin: &#8220;If you cannot measure it, you cannot improve it.&#8221; When it comes to lowering your energy consumption, Google says, &#8220;You CAN measure it, you CAN improve it.&#8221;  <a href="http://www.google.org/powermeter/">Folks who monitor their home energy usage are, on average, able to reduce their consumption by 5-15%</a>.  That adds up!  For every six households that save the median amount of energy through monitoring, it&#8217;s the equivalent of taking one car off the road.  Imagine if, instead of just six, there were millions of households!  That&#8217;s Google&#8217;s plan.</p>
<p><a href="http://ecolocalizer.com/2009/02/16/googles-power-meter-helps-reduce-home-energy-use/" class="more-link">Read more of this story &#187;</a></p>
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    <title>Who Wins with Passage of Economic Stimulus? Google, of Course</title>
    <link>http://redgreenandblue.org/2009/02/12/google-wins-with-passage-of-economic-stimulus-package/</link>
    <comments>http://redgreenandblue.org/2009/02/12/google-wins-with-passage-of-economic-stimulus-package/#comments</comments>
    <pubDate>Thu, 12 Feb 2009 12:00:15 +0000</pubDate>
    <dc:creator>Timothy B. Hurst</dc:creator>
    
		<category><![CDATA[Center]]></category>

		<category><![CDATA[Energy]]></category>

		<category><![CDATA[Leader]]></category>

		<category><![CDATA[Policy]]></category>

    <guid isPermaLink="false">http://redgreenandblue.org/2009/02/12/google-wins-with-passage-of-economic-stimulus-package/</guid>
    <description><![CDATA[<p style="text-align: center"><a href="http://redgreenandblue.org/files/2009/02/google.jpg"><img class="alignnone size-full wp-image-2504 aligncenter" src="http://go635254.s3.amazonaws.com/redgreenandblue/files/2009/02/google.jpg" alt="google sign" width="500" height="407" /></a></p>
<h4><strong>After congressional leaders reached compromise on a <a href="http://news.yahoo.com/s/ap/20090211/ap_on_go_pr_wh/obama_stimulus;_ylt=AuKxAcBMKDh5UOMjV9_i6RHXn414">789 billion dollar economic stimulus package</a> that includes investment for smart grid and broadband infrastructure, there were lots of smiling faces around Mountain View, Cali., the headquarters of Google Inc.</strong></h4>
<p><a href="http://redgreenandblue.org/2009/02/05/economic-stimulus-package-will-obama-push-for-a-smart-grid/">President Obama&#8217;s stated desire to invest in smart grid</a> and broadband infrastructures syncs quite nicely with Google&#8217;s obvious desire to improve the nation&#8217;s broadband infrastructure but it also will benefit the company&#8217;s <a href="http://cleantechnica.com/2009/02/10/google-powermeter-will-provide-real-time-home-energy-information-on-your-computer/">recent incursion into smart metering</a>.</p>
<p>While the specifics of Wednesday&#8217;s compromise have yet to be released, the Senate version of the stimulus slated $7 billion for broadband and $20 billion for smart grid investment, with final figures likely to be smaller. [<em>update: CNET reports that <a href="http://news.cnet.com/8301-11128_3-10159513-54.html?part=rss&#38;subj=news&#38;tag=2547-1_3-0-20">smart grid investment was pared down in the final package </a>to $11 billion</em>]
<p><a href="http://redgreenandblue.org/2009/02/12/google-wins-with-passage-of-economic-stimulus-package/" class="more-link">Read more of this story &#187;</a></p>
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