Green Options

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This is the final post related to Strategies of Abundance for green business ecopreneurs. The first two addressed how banks have a stranglehold on our lives (Part 1). Part 2 addresses the KISS principle (keep it small stupid), relocalization movement, and thriving on natural capital.

Following are a few more strategies we’ve employed, like many other ecopreneurs.

Strategy # 5: Enough Is Enough

A key facet for many small business ecopreneurs is the recognition of living within our ecological and financial means. By exiting the rat race and crafting our own business at a level we can manage, we can commit ourselves to our Earth Mission. A key step, however, is to let go of the idea that we must own a new car or new stereo, go on lavish vacations or in myriad ways keep up with the fictional Joneses. Many Europeans have known this for years.

Strategy # 6: Be Creative and Innovative

“Of three precious resources in life — time, money and creativity — the only unlimited one is your creativity,” writes Ernie Zelinski in The Joy of Not Working. “Make creativity your number one resource, and time and money won’t be as scarce.” Ecopreneurs sometimes thrive in a service economy where there are not products or in a durable economy where there is no waste. After all, who really wants to “own” carpet. I, for one, will be the first in line for an affordable service contract for a computer (famous for their obsolescence in less than three years).

Wow. Try convincing the zoning regulators to give the OK for more density let alone allow beer cans, car tires and water bottles be your tools of choice to produce thermal mass and energy-independent housing.

Not a chance you could pull it off unless you’re renegade architect Michael Reynolds, Garbarge Warrior.”

The European Union’s heavy industry carbon dioxide emissions during 2007 reached around 1.914 billion metric tons according to data released Wednesday. The numbers were 93% complete, because some of the 10,500 companies registered on the Europe’s carbon trading platform had failed to meet the March 31 submission deadline. Prices on the secondary carbon market rallied on the news Wednesday. The price of benchmark European Union Allowances (EUAs) futures increased 88 cents, a 3.9% rise.

The numbers are important for traders on the European Climate Exchange, who take guidance from the level of actual carbon emissions to gauge what demand for offsets is likely to be.

The data indicate there’s been a 1.1% rise in CO2 emissions according to Oslo-based Point Carbon. The release of the data marks the start of the second phase of the European Trading Scheme, a market-based cap-and-trade system which has been going for three years already.

The British capital markets watchdog, the Financial Services Authority, has released a report warning that many emissions trading companies make false claims about their green credentials.

The FSA says that the integrity of the carbon trading market is under threat. The information that carbon emissions traders relay to clients often has a truth content that’s lower than you’d expect. In many cases there’s also no clarity over the regulations involved, a lack of credible data. Investors are also frequently offered climate change related products that are totally unsuitable for their goals.

Companies involved in offsetting their carbon footprint have access to over twenty tools to calculate their emissions, most of which have been launched in the last year. So far, the voluntary carbon offsetting market is dominated by European players. Reviews of their efforts have not been all too positive, so US companies following in their footsteps do best to avoid the pitfalls.

The main criticism centers on what’s left out of the equation. Companies embarking on greening up their business practices are faced with a daunting task and most go about it the “easy way” at first. There’s the option to simply offset carbons on the Chicago Climate Exchange, the European Climate Exchange or on the newly established NYMEX venture, the Green Exchange. Businesses have access to these exchanges if they wish to reduce their overall greenhouse gas emissions by as little as 1%.

Green collar jobs are rapidly becoming fashionable. The new trend represents a shift to the mainstream of the good old environmentalist approach to life. But what exactly makes a job green? The experts are far from agreed.

Green collar jobs have a magic lure to them. Not only because the people involved in the sector are supposedly making a conscious effort to salvage what’s left of the earth’s natural resources, but also because they’re hoping to drag the ailing economy out of its current quagmire.

The environmentalist visionary Van Jones, who heads up the Ella Baker Center for Human Rights in Oakland, is drawing massive crowds across the country to his speeches about the green sector. He has helped initiate a green jobs program in Oakland and it is in part due to his work that the Presidential candidates have included green collar jobs in their programs.

A climate change summit is taking place March 31st-April 4 in Bangkok. Representatives of over 170 countries are meeting to get a draft accord in place for a successor to the Kyoto Protocol which expires in 2012. The deadline to reach a new protocol has been set for a December 2009 meeting in Denmark.

An interim summit held in Japan mid March convened representatives of the world’s top 20 greenhouse gas emitting countries responsible for 80% of the world’s pollution. It appeared that little progress was made. But all countries including the US agreed in Bali that they’d participate in the negotiations to the Kyoto’s successor and that promise was upheld two weeks ago. What was termed a “principle of common but differentiated responsibility” was accepted as a framework for negotiations. In other words, the new pact will bind all countries to various actions.

The Open Skies agreement which deregulates the aviation industries of the US and Europe will come into effect March 30th. But the treaty is undermined by a row over offsetting pollution.

Theoretically the agreement whereby airlines from the US and Europe are allowed to land in any airport on the two continents, should lower flight costs, open up airlines to foreign ownership and the create new flight routes between Europe and the US. But it ain’t happening. All of these targets are obscured in heavy clouds.

Virgin Atlantic, which inaugurated the world’s first biofuel flight a few weeks back, told a recent New York news conference that it doesn’t foresee any progress on Open Skies in the near future. The company hasn’t even chosen any destinations for new flight routes and says this is not in the cards for at least another two years.

I, for one, don’t remember the stagflation of the 1970s.

It was a time when prices were increasing at the gas pump and grocery store, and when the economy sputtered along with little or no growth. Some neighbors saw their wages flatten — or their jobs disappear altogether. Gold, often seen as a barometer of economic confidence, was at an all time high (adjusted for inflation). I was pre-teen in a comfty Detroit suburb with a father who worked at then stalwart, GM, so a roof over my head and food on the table was never a concern.

But here we are today, with Priuses outselling Suburbans. Oil and gold are at all time highs. Things seem far more perplexing, interconnected, global. First, there’s the perception of a housing crunch, even though fretting over a 15 percent decline in home values over the last year or two seems rather odd given the incredible run-up of many homes over the past decade, sometimes by over 100 percent.

Second, the sub-prime mortgage mess has snared many who agreed with greedy lenders that living beyond our means was okay. That more jobs are being outsourced overseas or replaced by fancy machines in this increasingly global marketplace isn’t helping either.

Even if the Federal Reserve or Congress and the Bush Administration do manage to convince the American people that they should keep on spending by splurging with windfall tax refund checks — thus avoiding a recession — the printing presses rolling off fresh greenbacks and mounting debt on a national level could result in the onset of stagflation. Oil, while swinging up and down with the speculator’s bets and value of the dollar, will continue on its upward trajectory reflecting the reality of “peak oil,” the period by which its extraction and refinement will get ever more expensive and difficult. Our economy, and those linked around the world, are based on this fuel and this fuel is largely denominated in US dollars. When the dollar falls in value, the price of a barrel of oil must increase.

So why will ecopreneurial businesses fare any different than all the rest if, in

An economic analysis released February 25th shows major gains for the U.S. job market and GDP from 2007’s ethanol industry boom (emphasis added):

The analysis, conducted by John Urbanchuk of LECG, LLC, determined that the increase in economic activity resulting from ongoing production and construction of new capacity supported the creation of 238,541 jobs in all sectors of the economy during 2007. These include more than 46,000 jobs in the U.S. manufacturing sector. The goods and services required to produce the estimated 6.5 billion gallons in 2007 added $47.6 billion to the Gross Domestic Product and raised household incomes by $12.3 billion.

While the gains themselves aren’t all that surprising, they may turn the conventional wisdom that “ethanol subsidies are bad” on its head since increased tax revenue actually paid them off:

Change your lightbulbs, buy local food, keep your tires properly inflated: all of us in the green publishing space, both online and off, promote such actions as ways for all of us to live greener lives, and, more specifically, to cut our carbon footprints. “Low-hanging fruit” approaches to personal sustainability appeal to us because of their simplicity: we don’t have to make major changes in our lives to feel like we’re making a difference. As we attempt to reach beyond the “green” audience to people who are still “testing the waters,” and who are intimidated by the notion that “going green” means making major sacrifices, tips provide a valuable introduction to lowering one’s personal impact.

Still, the “simple actions” approach to sustainability also runs the risk of becoming simplistic, and even moralistic. Many of us are probably guilty of looking aghast at someone when we find out they don’t recycle, or buy their produce from the neighborhood farmers’ market. “It’s so simple,” we tell ourselves. We feel justified, then, in judging others, perhaps harshly, for the actions they don’t take.

In the latest issue of The New Yorker (published today), writer Michael Specter takes a look at the “simple” actions not only taken by individuals and families, but also promoted by the business world to consumers. British supermarket chain Tesco, for instance, has announced it will look for an easy method for identifying the carbon footprint of the products it sells. Walkers crisps (potato chips) already carry such a label. These are steps forward, no doubt, in providing information that consumers want. But, as Specter points out, there’s nothing simple about determining the carbon footprint of a product:

In order to develop the label for Walkers, researchers had to calculate the amount of energy required to plant seeds for the ingredients (sunflower oil and potatoes), as well as to make the fertilizers and pesticides used on those potatoes. Next, they factored in the energy required for diesel tractors to collect the potatoes, then the effects of chopping, cleaning, storing, and bagging them. The packaging and printing processes also emit carbon dioxide and other greenhouse gases, as does the petroleum used to deliver those crisps to stores. Finally, the research team assessed the impact of throwing the empty bag in the trash, collecting the garbage in a truck, driving to a landfill, and burying them. In the end, the researchers—from the Carbon Trust—found that seventy-five grams of greenhouse gases are expended in the production of every individual-size bag of potato chips.