Green Options

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A climate change summit is taking place March 31st-April 4 in Bangkok. Representatives of over 170 countries are meeting to get a draft accord in place for a successor to the Kyoto Protocol which expires in 2012. The deadline to reach a new protocol has been set for a December 2009 meeting in Denmark.

An interim summit held in Japan mid March convened representatives of the world’s top 20 greenhouse gas emitting countries responsible for 80% of the world’s pollution. It appeared that little progress was made. But all countries including the US agreed in Bali that they’d participate in the negotiations to the Kyoto’s successor and that promise was upheld two weeks ago. What was termed a “principle of common but differentiated responsibility” was accepted as a framework for negotiations. In other words, the new pact will bind all countries to various actions.

The Open Skies agreement which deregulates the aviation industries of the US and Europe will come into effect March 30th. But the treaty is undermined by a row over offsetting pollution.

Theoretically the agreement whereby airlines from the US and Europe are allowed to land in any airport on the two continents, should lower flight costs, open up airlines to foreign ownership and the create new flight routes between Europe and the US. But it ain’t happening. All of these targets are obscured in heavy clouds.

Virgin Atlantic, which inaugurated the world’s first biofuel flight a few weeks back, told a recent New York news conference that it doesn’t foresee any progress on Open Skies in the near future. The company hasn’t even chosen any destinations for new flight routes and says this is not in the cards for at least another two years.

I, for one, don’t remember the stagflation of the 1970s.

It was a time when prices were increasing at the gas pump and grocery store, and when the economy sputtered along with little or no growth. Some neighbors saw their wages flatten — or their jobs disappear altogether. Gold, often seen as a barometer of economic confidence, was at an all time high (adjusted for inflation). I was pre-teen in a comfty Detroit suburb with a father who worked at then stalwart, GM, so a roof over my head and food on the table was never a concern.

But here we are today, with Priuses outselling Suburbans. Oil and gold are at all time highs. Things seem far more perplexing, interconnected, global. First, there’s the perception of a housing crunch, even though fretting over a 15 percent decline in home values over the last year or two seems rather odd given the incredible run-up of many homes over the past decade, sometimes by over 100 percent.

Second, the sub-prime mortgage mess has snared many who agreed with greedy lenders that living beyond our means was okay. That more jobs are being outsourced overseas or replaced by fancy machines in this increasingly global marketplace isn’t helping either.

Even if the Federal Reserve or Congress and the Bush Administration do manage to convince the American people that they should keep on spending by splurging with windfall tax refund checks — thus avoiding a recession — the printing presses rolling off fresh greenbacks and mounting debt on a national level could result in the onset of stagflation. Oil, while swinging up and down with the speculator’s bets and value of the dollar, will continue on its upward trajectory reflecting the reality of “peak oil,” the period by which its extraction and refinement will get ever more expensive and difficult. Our economy, and those linked around the world, are based on this fuel and this fuel is largely denominated in US dollars. When the dollar falls in value, the price of a barrel of oil must increase.

So why will ecopreneurial businesses fare any different than all the rest if, in

An economic analysis released February 25th shows major gains for the U.S. job market and GDP from 2007’s ethanol industry boom (emphasis added):

The analysis, conducted by John Urbanchuk of LECG, LLC, determined that the increase in economic activity resulting from ongoing production and construction of new capacity supported the creation of 238,541 jobs in all sectors of the economy during 2007. These include more than 46,000 jobs in the U.S. manufacturing sector. The goods and services required to produce the estimated 6.5 billion gallons in 2007 added $47.6 billion to the Gross Domestic Product and raised household incomes by $12.3 billion.

While the gains themselves aren’t all that surprising, they may turn the conventional wisdom that “ethanol subsidies are bad” on its head since increased tax revenue actually paid them off:

Change your lightbulbs, buy local food, keep your tires properly inflated: all of us in the green publishing space, both online and off, promote such actions as ways for all of us to live greener lives, and, more specifically, to cut our carbon footprints. “Low-hanging fruit” approaches to personal sustainability appeal to us because of their simplicity: we don’t have to make major changes in our lives to feel like we’re making a difference. As we attempt to reach beyond the “green” audience to people who are still “testing the waters,” and who are intimidated by the notion that “going green” means making major sacrifices, tips provide a valuable introduction to lowering one’s personal impact.

Still, the “simple actions” approach to sustainability also runs the risk of becoming simplistic, and even moralistic. Many of us are probably guilty of looking aghast at someone when we find out they don’t recycle, or buy their produce from the neighborhood farmers’ market. “It’s so simple,” we tell ourselves. We feel justified, then, in judging others, perhaps harshly, for the actions they don’t take.

In the latest issue of The New Yorker (published today), writer Michael Specter takes a look at the “simple” actions not only taken by individuals and families, but also promoted by the business world to consumers. British supermarket chain Tesco, for instance, has announced it will look for an easy method for identifying the carbon footprint of the products it sells. Walkers crisps (potato chips) already carry such a label. These are steps forward, no doubt, in providing information that consumers want. But, as Specter points out, there’s nothing simple about determining the carbon footprint of a product:

In order to develop the label for Walkers, researchers had to calculate the amount of energy required to plant seeds for the ingredients (sunflower oil and potatoes), as well as to make the fertilizers and pesticides used on those potatoes. Next, they factored in the energy required for diesel tractors to collect the potatoes, then the effects of chopping, cleaning, storing, and bagging them. The packaging and printing processes also emit carbon dioxide and other greenhouse gases, as does the petroleum used to deliver those crisps to stores. Finally, the research team assessed the impact of throwing the empty bag in the trash, collecting the garbage in a truck, driving to a landfill, and burying them. In the end, the researchers—from the Carbon Trust—found that seventy-five grams of greenhouse gases are expended in the production of every individual-size bag of potato chips.

All businesses have “variable expenses” related to energy, right?

Not always. There’s nothing in the IRS tax code preventing businesses from investing in renewable energy systems (and energy conservation/efficiency) that allow these businesses to operate more efficiently, sustainably, and green. In fact, often there are tax credits and other incentives to encourage these kinds of investments. Some businesses, like ours, generate a surplus of energy, essentially wiping out energy costs not to mention cutting carbon emissions (more on this another day). Taking such an approach to business, boosts our bottom line profitability.

Around the Summer Solstice every year (this June 20 - 22 in 2008), the Midwest Renewable Energy Association, or MREA, hosts the world’s largest and longest-running “Renewable Energy and Sustainable Living Fair” in Custer, Wisconsin, a fifteen minute drive from Stevens Point in the central part of the state. It’s one of the places where we learned the basics to transform our business, Inn Serendipity, into an independent power producer by harvesting the wind and solar energy with a 10 kW Bergey wind turbine and .7 kW photovoltaic system, respectively.

Don’t Sweat the Switch from Analog to Digital TV Broadcasting. The Government Will Rescue Your Old TV. Mostly.

What does this have to do with energy conservation? Read on.

Every old TV will be new again–for about $10.Photo credit: Human Productivity Lab,licensed through Creative Commons.When I was still new to the Bay Area, I lived in a one-room apartment near the Gourmet Ghetto in Berkeley. I was working at Black Oak Books and spent many a late night after work

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Chicago has made some big strides in recent years toward becoming a greener city. As I’ve talked about in previous posts, Mayor Richard M. Daley has used his lock on power in the Second City to push an aggressive agenda of environmental initiatives that he hopes will someday soon earn Chicago the title of Greenest City in the Nation.

Realistically, we’ve got a long way to go before such a claim can be made with a straight face, but progress is being made. Some of the bolder initiatives that City Hall has launched in recent years have worked to expand the use of green roofs, support sustainable architecture, and reduce waste from plastic water bottles. There are other examples, but suffice to say that the mayor is backing up his green rhetoric with some real political muscle in a bid to leave a legacy as an early 21st century environmental leader.

But one criticism that can be made about Daley’s approach so far to creating a more sustainable city is that it is very top-down. Municipal government can put in place programs to encourage better resource management, but it can’t mandate a local green economy into existence. Achieving that goal takes the vision, dedication, and hard work of countless green business entrepreneurs and environmentally conscious consumers. And let’s face it, most of us don’t really enjoy when the government tells us what to do. Even when City Hall tackles an issue we’re passionate about, most of us wonder to ourselves, “Why are they doing it that way? Wouldn’t it be more effective to do X with the money?”

If you’ve ever had such idea, imagine for a moment that you could get help from your local government agencies to help make it a reality. Wouldn’t it be great to have such ideas nurtured instead of being left to die on the vine?

Enter the Chicago Conservation Corps.

What do you think about Whole Foods Market’s plan to bag disposable plastic grocery bags in their 270 stores on this coming Earth Day, April 22? Can corporations on the greener side of the aisle like Whole Foods Market truly put purpose before profit?

I’m voting a cautious “yes.” Maybe the tides are slowly turning when Whole Foods can successfully mix education and advocacy into our routine shopping experiences, from showcasing produce from local family farms to reminding us that [...]

The former scientific advisor to Tony Blair - the man who urged our then prime minister to take global warming seriously, has come out and stated that he feels many green campaigners are actually a liability.

Sir David King has been quoted as saying: “There is a suspicion, and I have that suspicion myself, that a large number of people who label themselves ‘green’ are actually keen to take us back to the 18th or even the 17th century.

I re-watch Al Gore’s acceptance speech again and again – and I always choke back tears. I suppose I choke them back because I’m an Englishman – with that supposed stiff upper lip.

Massive change is his message. Though of course individual action is beneficial, action on a larger scale is what’s needed.

Political will.

Praise then goes to the Irish government who have decided on a complete ban of incandescent light bulbs as of 2009.

This ties in so strongly with Mr Gore’s speech where he demanded – and eloquently too – that change needs to happen.

Now.

Not beleagueredly in a few years.

But now.

So is my government concurrent with regards to light bulbs?

No.