Ed Schultz interviews Florida Rep. Alan Grayson about Congress finally demanding more transparency from the Federal Reserve, and auditing their massive secret bank bailouts. The recently passed legislation will now allow the Government Accountability Office to independently audit the Fed, and their nefarious Wall Street deals.  Alan Grayson and Ron Paul co-authored the amendment, which also had a whopping 311 co-sponsors in the house.

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“We need to stop giving money to the bad banks, they just eat it, they don’t actually hand it out to people and do anything useful with it. We have to give money to the good banks. The fundamental strategy that has been followed since the Bush Administration to try to recover from this is flawed…the good banks will go and make good loans to people, to businesses, to small businesses in particular, and the economy will recover.”

—Rep. Alan Grayson

The wind farm plans were announced earlier this week. The project will include 30 turbines and is expected to provide the nation with 75 MW of power, powering the capital city, their international airport, and more!

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Mid-August 2009 poll results

A Washington Post – ABC News poll from mid August included questions on how the President is handling energy policy. The results showed very strong support for energy efficiency as a way to fight climate change. The accompanying published article, however did not mention efficiency and instead talked about solar, wind, nuclear (including the NIMBY issue) and transportation.

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As many car makers are coming out with electric and hybrid vehicle options that appeal to the average driver, there’s hope that more of these alternative fuel options will be seen on the streets of North America and worldwide. However, with so many service vehicles on the street still contributing to carbon emissions, the impact of regular drivers making the change to electric vehicles just might not be as beneficial to the carbon footprint if these fleet vehicles do not get on board. Stepping up to the plate and the challenge, and pledging to plug into the electric alternative are the government and other private businesses who have voiced intent to purchase electric vehicles my makers like Ford over the next few years.

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A new survey shows that 92% of Americans think developing and using solar power is important. The results cross political boundaries and favor solar over all other energy sources.

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Clean tech has passed biotech and IT as the top venture capital (VC) investment category in the world. This is after investments in leading clean tech markets increased by 10% in the third quarter of this year.

Cleantech Group released findings on Wednesday showing that the cleantech sector “accumulated $1.59 billion across 134 companies” and this was 10% more than the $1.2 billion it had accumulated in the second quarter.

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This is an excerpt of a guest column Nick Chambers, editor of Gas 2.0, wrote for Popular Mechanics. You can read the whole column on the Popular Mechanics website.

The road trip—driving cross-country for days on end, crammed into a vehicle with your family—is virtually a required rite of passage for most Americans. The lure of the open road is as ingrained in our psyche and culture as the hamburger, football or fishing. So it’s no surprise that proposals for new types of taxes on these seemingly free highways—traditionally paid for by gas taxes and tolls—are causing an uproar.

Back in July of this year, Rep. Earl Blumenauer (D-Oregon) proposed a bill that allocates funds to research the effectiveness of taxing highway usage by the mile. On the surface, the bill seems to be laying the groundwork for big government to track our driving habits while simultaneously discouraging the driving of more fuel-efficient vehicles. It doesn’t have to be this way.

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Today the Obama Administration released a 1,200 page document of proposed regulation changes that will drastically alter the fuel economy and emissions standards that auto manufacturers are required to meet in the US. Although it could be an incredibly contentious topic, it seems that so far the proposal has gained wide support from all sides of the spectrum including environmental organizations and industry lobby groups.

The changes — which would alter both the Department of Transportation’s and the Environmental Protection Agency’s rules — call for what amounts to about a 5% increase in fuel economy standards per year from 2011 to 2016 starting with 27.3 mpg in 2011 and ending with 35.5 mpg in 2016.

In addition to the new economy standards, the White House has outlined the first ever greenhouse gas emissions limits for new cars sold in the US. Starting with model year 2016, each manufacturer’s new car fleet would have to meet an average limit of 250 grams of carbon emitted per mile driven.

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You might wonder why Iraq, one of the most oil-rich countries in the world, would want to invest in building up its biofuels sector. At first blush it seems like a stretch of resources for a country trying to recover after years of war.

However, In Iraq the agricultural sector has long been the dominant source of jobs. In fact, much of modern agriculture was developed in the Iraqi area over 7,000 years ago. With the recent devastation caused by the instability of war coupled with an extended drought, those jobs have disappeared. So, although Iraq does have the third largest oil reserves in the world, its agricultural sector is in many ways more important to its economic recovery.

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BUT, what does it mean to be a “global citizen”?

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Edited by John C. Derbach and featuring articles from a powerhouse team of forty environmental law and policy experts, scientists, public health experts, and leaders from business and government, Agenda for a Sustainable America examines trends in 28 areas of American life and evaluates recent U.S. performance from a sustainability perspective. Beyond providing a report card across the metrics of sustainability in the U.S., the book also provides a valuable roadmap for sustainability for the next 5 to 10 years.

In Agenda for a Sustainable America, Derbach and company suggest that the U.S. has, in fact, made significant progress in at least six areas: local governance, brownfields redevelopment, business and industry, higher education, K-12 education, and religious organization. But the authors also suggest we have a long way to go:

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Treasury and Energy departments release long-awaited rules for grant money

When Congress was debating an extension of the renewable energy tax credits set to expire at the end of 2008, the loudest argument from the wind and solar industries was that letting the tax credits expire would have a deleterious affect on renewable energy development in the United States. And before the credits expired, Congress passed a short term extension of the renewable energy production and investment tax credits.

But then the credit markets froze. There was little to no money to borrow to get projects off the ground. At that point, the extension of the production tax credit was almost moot.

Recognizing this, the authors of The American Recovery and Reinvestment Act of 2009 addressed some of the problems created by the credit freeze by authorizing the Treasury Department to make immediate, direct payments to companies for projects—in lieu of tax credits—for an estimated 5,000 bio-mass, solar, wind and geothermal energy facilities.

And on Thursday, Energy Secretary Steven Chu and Treasury Secretary Tim Geithner together announced that they were ready to start doling out that cash, or at least how they would dole it out.

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Is the U.S. Interior Department wrongly withholding information that will reveal whether taxpayers are being ripped off in a controversial oil and gas royalty program? Public Employees for Environmental Responsibility (PEER) seem to think so, according to a lawsuit they filed today. Interior claims that disclosure of bidding and contracting information about its Royalty-In-Kind (RIK) sales would reveal oil company trade secrets.

The Royalty-In-Kind Program is responsible for managing Minerals Revenue Management’s (MRM) commercial oil and gas sales activity. The RIK Program is currently selling over 800,000 MM-Btu of natural gas per day and over 150,000 barrels of crude oil per day.

Simply put, Interior acts as an oil broker, selling this oil and gas in order to obtain its shares. Royalty payments on oil and gas from offshore tracts and public lands are one of the federal government’s greatest sources of non-tax revenues, making over $4 billion in 2007. RIK allows companies to pay federal royalties in the form of oil or natural gas rather than cash.

An investigation last September found that Interior employees (19 RIK marketers and other RIK employees - approximately 1/3 of the entire RIK staff) were engaging in sex and drug parties with oil officials, and 8 of the 19 employees received gifts exceeding the allowable limit.

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Listening to NPR’s Morning Edition yesterday, there was a segment in which some environmentalists lamented Obama’s new fuel economy standards as being a small drop in the bucket for what needs to be done to solve our climate problems.

While this is true, two comments made by Harvard University Professor, Robert Stavins, during that segment struck me as weird and based in something less than reality — a kind of academic fantasy if you will. At the time, I was driving and the comments slid out of my mind. But last night an old friend from college brought it up again in a Facebook thread and it got me thinking more in depth about it.

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If you’d like to promote the campaign, feel free to tweet:

Please RT: follow @UNEPandYou and a tree gets planted for free.  Plant extra trees for $1 via http://www.mokugift.com

Mokugift is an official partner of the United Nations Environment Programme.

Image source: United Nation Environment Programme

The role of financing

Achieving significant impact from energy efficiency would require new investment on the order of tens of billions per year for technologies to reduce electricity use, but those making the investments will quickly recover their money in the form of lower energy bills. To accelerate the benefits of higher energy efficiency, a system is needed to put more capital into the hands of those who benefit from reduced energy use so that investments can be made rapidly to ramp up the replacement of inefficient energy-using products and systems. This capital simply needs to bridge the gap between the cost of the new equipment and the future utility bill savings that it will provide, so an efficient and effective loan vehicle meets this need.

One such program that is receiving strong support comes from proceeds of a bond that are lent to property owners to finance energy retrofits. Recipients then repay their loans over time via an assessment on their property tax bill. These bonds can be issued by municipal or county financing districts and the proceeds can be typically used to retrofit both commercial and residential properties. For maximum effectiveness, these bonds would be issued in combination with federal loan guarantees to dramatically accelerate the energy retrofitting of America’s building stock by making new capital easily available. Because the repayment is tied to the property itself, the loan stays with the building to better connect the recipient (building owner) to the efficiency measures.

Summary

Poll results indicate that Americans are very supportive (with very little opposition) of steps to improve energy efficiency. Implementing energy efficiency requires evaluation, project development engineering, implementation, new product development and manufacturing, plus ongoing measurement, and each of these provides a real opportunity to create new jobs. Energy efficiency is the least expensive energy resource and the lowest cost method to slow the effects of climate change. All cost-effective opportunities to save energy should be implemented. Because energy efficiency saves money in the form of lower utility bills, those making the investments will get their money back, but investment vehicles such as simple and easily-available loan programs are needed to provide up-front capital.

About Lime Energy

Lime Energy is a leading provider of integrated energy engineering, consulting and implementation solutions specializing in improving the energy efficiency of our clients’ facilities, reducing their operating costs and carbon emissions. We focus on two specific markets: the commercial and industrial market, including utilities, and the public sector market, working primarily with energy service companies (“ESCOs”). Our clients include commercial and industrial businesses, property owners and managers, utilities, and ESCOs serving U.S. government and educational institutions. We focus on deploying solutions to reduce the energy-related expenditures of our client’s facilities and the impact of their energy use on the environment, including energy efficient lighting upgrades, energy efficiency mechanical and electrical retrofit and upgrade services, water conservation, weatherization and renewable project development and implementation. We provide energy efficiency solutions across all of our clients’ facilities, ranging from high-rise office buildings to manufacturing plants, retail sites, mixed use complexes and large, government sites to small, local facilities. The company’s stock is traded on NASDAQ under the symbol LIME. Additional information is available at the company’s website at www.lime-energy.com or by calling 847-437-1666.

Ozone-depleting refrigerants are also potent greenhouse gases. One pound of the most commonly used HFC refrigerants has the same impact as about 4000 lbs of CO2. This is why Witman calls the reduction of refrigerant leaks the low-hanging-fruit of emissions control. There are 35,000 supermarkets in the US and each typically carries about 4000 lbs of refrigerant and leaks about 25% of that.  So, you do the math: 1000 lbs of high global warming gas from each of 35,000 supermarkets = 35,000,000 lbs leaked each year.  And its pretty simple and cheap to cut that number in half, which is where most GreenChill partner markets come in.

According to a 2008 GreenChill press release:

Compared to the rest of the supermarket industry, GreenChill partners are already emitting fewer ozone-depleting refrigerants and greenhouse gases than their competitors, and saving money at the same time. The partners’ savings in operating costs equal almost $13 million.

If every supermarket in the nation joined GreenChill and reduced their emissions to the current GreenChill average, the industry could prevent the release of 13 million metric tons of carbon dioxide equivalent and 157 ozone-depleting potential tons annually.

GreenChill has about 30 supermarket partners.  Let’s start applying the Big Green Purse principle and ask: Is your market a Greenchill partner or should you shop elsewhere?

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China has announced plans to take on the US head-to-head in the race to develop low emission vehicles, with a massive $2.2 billion investment in electric cars over the next three years.

The news comes hot on the heels of President Obama’s announcement of a whopping $2.4 billion investment in electric vehicles in the United States.

The Chinese government hopes that the investment will help the country to make 500,000 all-electric and hybrid vehicles a year by 2011 - and encourage organizations like city governments and airport taxi firms to enjoy subsidies of more than $70,000 on fleets of new vehicles.

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Both programs will be accepting applications for Phase I funding. These are small grants: A total of $70,000 is available in funding for each EPA Phase I award. The NSF’s SBIR Phase I solicitation funding is $150,000 per award. One expert told me that it probably means 5 awards from EPA and 6 awards from NSF for grants ranging from $15k to $25k each.

Under Phase I, the scientific merit and technical feasibility of the proposed concept is investigated…Through this phased approach to SBIR funding, EPA can determine whether the research idea, often on high-risk advanced concepts, is technically feasible, whether the firm can do high-quality research, and whether sufficient progress has been made to justify a larger Phase II effort.

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When I asked for a press pass, BGA’s National Communications Director, Kelly Schwinghammer, couldn’t have been nicer. However, I followed-up with two emails to discuss the tension between small business and labor on the green jobs issue and have yet to hear back.

Earlier this month, CNNMoney.com asked: ”Will a union-friendly Congress hurt small business?” Nowhere does this question apply more aptly than to green jobs, where much of the growth is expected to come from ecopreneurs. The problem with too much of organized labor is that when it has to do with green jobs is they are in it for the jobs part, not the green part. In fact, organized labor supports all sorts of not-very-good-for-the-environment jobs, like clean coal; we know that clean coal is a crock (or to quote Van Jones: “We could have clean coal and we could have unicorns pull our cars for us.”)

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Traditional marketing terms are just words that have used for quite a long while to name different ways of accomplishing marketing goals.Though tactics may have changed from relying on newspapers to relying on television advertising to new interest in social media, the goals and what we want to accomplish in the end have remained the same. That’s why I find it odd that perfectly good words like “impressions” and “reach” are so often absent from the discussion on social media.

Let’s review.

In advertising terms, “impressions” means how many times a consumer sees your message. This is measured across media. A TV viewer may see your commercial 5 or more times before it registers or sparks their interest in your product. Media buyers calculate the number of times specific consumers see a commercial before making the buy.

“Reach” refers to the actual number of consumers who see your message once. Obviously the more of your target consumers you reach often, with lots of impressions, the greater the chances she’ll buy your product.

And, so I ask, why does this topic not come up in discussions of social media? Yes, people do talk about followers and friends and quality followers and friends and fans and number of followers on Twitter, Facebook, SU, Myspace, etc, etc. This does address the concept of “reach” – sort of.

But what about impressions? Especially on Twitter, we usually tweet a post or an interesting thought…once. And, of course, at least, I’d say 80-90% of our followers don’t even see the tweet…unless it is retweeted. Of course, that is often the goal, but, what about if we tweeted one message a number of times to ensure that all of our key target sees it? Would that be considered bad twettique? Is that abusing our followers? Would we rapidly have deluge of people “unfollowing”?

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