Green Options

Grameen and its managing director (Nobel Peace Prize-winner) Muhammad Yunus, known for the Grameen Bank, recently launched a new partnership with German conglomerate BASF to create a joint social business venture called BASF Grameen Ltd., to be based in Bangladesh. BASF Grameen Ltd. is being modeled as a “social business”, whose purpose will be to improve the health and provide related business opportunities for poor members of Bangladeshi society (reminiscent of the base of the pyramid framework) through the distribution of dietary supplement sachets and impregnated mosquito nets.

Microfinancing, the loaning of small amounts of money to the asset-less poor, garnered worldwide attention last year when one of the leaders in this emerging field, Grameen Bank, and its founder Muhammad Yunus were awarded the Nobel Peace Prize.
Microfinancing reaches out to a massive economic underclass that has been shunned by the international banking and lending system by providing necessary seed capital for small ventures.

It may seem intuitive for some to

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