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Poachers have slaughtered two rhino in Chitwan National Park - bringing the total since January to at least nine.

Chitwan National Park authorities were dismayed to discover the carcasses of two greater one-horned rhino (Rhinoceros unicornis) in the span of just ten days. On September 2, a male rhino was found in the Temple Tiger area, and on September 12, a female rhino was found in Krishnasar Community Forest of Nawalparasi.

Both rhino had their horns hacked out.

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Every year on the first day of spring, thousands of supporters in the United States and several other countries participate and encourage others to go meatless for a day (or a lifetime), and discover a more compassionate and healthy diet.

Many mainstream health advocacy organizations such as the American Cancer Society, the National Cancer Institute, the American Heart Association, and John Hopkins University promote the consumption of more plant-based foods.

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Changents is a truly innovative online platform where individuals and grass roots organizations can grow, nurture and expand their own mission for change and is uniquely suited to the task.

I first spoke with Changents co-founder Deron Triff last July for a post in TriplePundit.com called How to Be a Rock Star Agent of Change.

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The Arnold Palmer is an exceptional beverage. It takes two individual beverages, iced tea and lemonade, each very good in their own right, and creates an even better one. That’s how we feel about social media and green living i.e. sustainability.

There is nothing inherently green about social media. The Web 2.0 revolution is driven by code and the Internet as a platform. According to Wikipedia, it describes this as a trend in “technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.” This is largely a virtual world.

The move toward sustainability, on the other hand, is taking place entirely offline in the actual world. It is about balancing our impact and more wisely managing our natural resources. The United Nations describes it as commitment to “the provision of a secure environmental, social, and economic future.”

As different as they are, these two trends share one key quality: they’re changing the world for the better. They are changing politics, business, culture, and society. In the following we explore 10 ways that the trends of social media and sustainability intersect as well as align.

Special Note: Sustainablog and Max Gladwell are supporting Stand Up To Cancer (SU2C). By clicking this link and signing up for SocialVibe, once featured in our Ten Ways to Change the World Through Social Media, you’ll effectively donate $1 to the cause. We also encourage you to watch the live telecast on ABC, CBS, and NBC, September 5th, at 8:00pm ET/PT.

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For many, this Sunday will bring the once-in-a-lifetime opportunity to meet Dr. Jane Goodall. Participants in the Los Angeles event will join Dr. Goodall and hundreds of others in celebrating peace, while around the world dozens of other groups will host similar events. If you’d like to attend the L.A. event (free admission), visit the event’s website, or simply arrive at the location pinpointed on the maps below.

If you’re not in the Los Angeles area, you can still join Dr. Goodall this weekend in a celebration of peace. The Jane Goodall Institute’s Roots & Shoots program, a grassroots action organization, echoes U.N. Peace Day (September 21) with family-friendly celebrations in many locations throughout the world.

What makes the Roots & Shoots peace celebrations truly special is their unique way of conveying the message that peace is possible. Participants fly handmade, white, cloth dove puppets in a visually spectacular demonstration of the global desire for peace. Giant Peace Doves, as they’re called, boast a 20-foot wingspan and are made largely from recycled materials. Three to five people carry each dove atop 10-foot poles, giving the impression of a giant bird in flight. Witnessing hundreds of Giant Peace Doves flying together, as will happen in Los Angeles, is a truly inspiring experience.

You can learn more about Roots & Shoots’ celebration of U.N. Peace Day at the organization’s website. There, you can find listings of Peace Day events, photos of past Peace Day celebrations, information about the event in Los Angeles, and even instructions for building a Giant Peace Dove of your own. For more information, you can also contact the folks at the Jane Goodall Institute Monday through Friday at 800-592-JANE.

Jane Goodall first gained worldwide attention as a primatologist when, studying chimpanzees in Tanzania’s Kakombe Valley, she discovered that chimps use tools to “fish” for edible termites. News of the discovery overturned the notion that making tools is an exclusively human characteristic and redefined our basic notions about what differentiates our species from others. When it became clear that the chimpanzees Dr. Goodall was observing were in grave danger of vanishing underneath the growing footprint of human settlement, she became engaged in efforts to secure their survival. She has since become a prominent advocate for primate protection, environmental conservation and human rights. Each September, Dr. Goodall joins members of her worldwide grassroots action and youth empowerment program, Roots & Shoots, to celebrate U.N. Peace Day. This Sunday, September 23, is the first time that Dr. Goodall will attend Los Angeles’ event.

References and Resources:

Home | The Jane Goodall Institute

Home | Roots & Shoots

Photo Sources:

Maps from Google

Kofi Annan | Flickr

Jane Goodall | Flickr

Thursday I attended the birth of what sponsors Yahoo! and AC Nielsen hope will be a grassroots movement to upgrade incandescent light bulbs to a new generation of CFL bulbs on a national scale, saving billions of dollars in the process. A grassroots campaign with corporate sponsors? Weird.

GO Contributor Michael d’Estries (who moonlights with us from Ecorazzi and GroovyGreen) was Johnny on the spot with a Thursday morning post about the launch and features of the website itself, but I thought the event for the launch deserved a little more coverage, so I put together a play by play run-down of the action, with my thoughts added in. If you were there, chime in with a comment with anything I forgot. If you weren't, share your reactions. More after the jump…

Thursday’s launch was the second such event held for the 18seconds organization: Las Vegas previously hosted a pre-launch brainstorming session among many of the same stakeholders. Officially, that "summit" was sponsored by Wal-Mart.

I have to say that I’m still not inclined to shop at Wal-Mart if I can help it (I understand that there are compelling reasons why people do), but you have to give credit to Wal-Mart’s VP for Sustainability Andy Ruben. Jeff, our Editor, interviewed Andy right when Greenoptions.com launched earlier this month about their pilot program to reduce the ecological footprint of their stores.

Another Inconvenient Truth

Right or wrong, the truth of the matter is that small, incremental steps like greening their big-boxes, leveraging online social networks (MySpace users, that means you: lobby Tom!), and supporting a compact fluorescent campaign like 18seconds.org have to be the starting point for creating a tide of public sentiment.

Steps like these are realistically all some of the largest corporations can be badgered into doing without public pressure, a law, or (oh no!) regulation to make them take major action. You can’t entirely blame huge companies when their reaction time to new concepts is found wanting; that’s what startups are for, so they can get bought by big companies and implemented on a wider scale. I think of it as federalism for the corporate world. (Maybe Joe Biden has a point?)

At the same time, it is nice to see unlikely bedfellows trying to force incandescent light bulb makers out of business. Thursday’s launch–which also included a lengthy brainstorming component–was hosted by Yahoo! and featured key figures from across the political, NGO, and business spectrum (plus me and Nick Aster from TreeHugger).

Motivational Speeches

Speakers included environmental guru and former Sierra club President Adam Werbach, all the way to Paul Dickerson, appointed by the CEO of our nation as the COO of the Office of Energy Efficiency and Renewable Energy (was there always a COO there?). Oh well—that $1.5 billion budget has enabled many of the technologies that might just save us, right?

Dickerson received a warm welcome from the crowd, assuring everyone that although it won’t cater to demands of the liberal left and reasonable middle and just acknowledge that humans are a cause of climate change, the Bush administration firmly supports the 18seconds.org project. Well, he didn’t say all of that: Dick Cheney supplied the first half. Paul stayed on message, emphasizing that sustainability is a business strategy, useful for reasons of environmental respect, national security, and economic security. And no one in the room could disagree.

Werbach, on the other hand, viewed his time to speak as an opportunity to give context to the 18seconds.org project as an intersection between grassroots green movements and technological change in how we light dark places. (Did you know that whales would all be extinct now if oil from the ground hadn’t dropped in price? Thank you, Standard Oil!)

A common theme in the speeches of Werbach and many other speakers was that CFL technology is a great example of the state of a particular art at a tipping point in readiness for mass commercialization. But Werbach seemed more concerned with the CFL’s ability to create a simple mental frame for how to introduce larger principles of sustainability—to get the ball rolling, so to speak. After he spoke, the term “gateway bulb” was used several more times.

An Inconvenient Truth producer Lawrence Bender used a similar metaphor, calling the CFL a “Trojan horse” into the public consciousness, putting people on the lookout for new technologies that cost less over time but perform just as well when upgraded now. In the case of CFL's, a slight price premium gets you a longer lasting bulb, and saves you 10-20x it's original price over its lifetime.

The enthusiastic speeches are more fun to talk about, but there also were plenty of in-depth speeches addressing the issues that remain for CFL’s, such as how to recycle them, how to ensure quality standards as the industry and technology matures further, and how to best spread 18seconds.org's message. (Am I doing a good job with this post?)

The Nitty Gritty

After a quick website demonstration and some discussion about how to divide stakeholders into brainstorming groups… we broke for lunch. I won’t go into details on the brainstorming session, but I did come out of it with one basic message: there are obstacles to overcome, but those that used to be deal-breakers have largely been solved.

For example, a former Microsoft executive commented to me that with an off-white or tan lamp shade, he’s even converted to CFL’s for reading. Nit-picky or not, he hit the nail on the head: consumers don’t want new light bulbs to mean different light.

I personally came away with another lesson. If everyday people believe that their lives are too busy and filled with daily minutiae that they can just leave the thinking about environmental impact to the people who do it for a living and expect the world to be fine, then Houston, we have a problem. To me, that makes about as much sense as leaving politics solely to politicians and expecting that arrangement to work out to the benefit of society. Alas, one can only do so much. Thank you, internet, for empowering grassroots movements.

Which brings me back to: 18seconds.org.

Comments tip jar: which established star in the green business world or green leader in the regular business world do you want to see interviewed next on GreenOptions.com?