By Paul Smith •
August 28, 2008
Like this post? Subscribe to our RSS feed and stay up to date.
Advertising. It’s a part of the scenery, just about anywhere you go these days. Like it or lump it, it’s here to stay. But what if it could do something more, or different then sell you things, end of story? What if it educated about the environment, and eco friendly behaviors? What if it went further than that and 50% of proceeds from advertising went to local community greening efforts, the use of which was advised by diverse, knowledgeable green organizations?
It can, and it does, via EcoMedia. The NY based company originally started by an LA surfer turned environmentalist to protect local watersheds from pollution has now expanded to find ways to improve and protect the air, energy, and green space of places across the US. This happens via partnerships with CBS and Worldwide Pants. Between the three of them, they cover national and local markets, online, and also produce original green oriented content such as the Daisy Fuentes hosted TV show The EcoZone Project.
It comes down to this -
By mcmilker •
May 16, 2008
Like all entrepreneurs, those in the eco-sphere need to spend their ad dollars wisely. While big advertisers can afford to make big mistakes, small advertisers can only afford to make small ones. Green entrepreneurs can ruin their business without a carefully thought out campaign.
And so, as I mentioned in this post, Recession Proof Your Green Business, before you even consider embarking on an advertising campaign, you need:
….to ensure that you have a strong unique positioning and are promoting that differentiation at every opportunity.
By roger2435 •
February 27, 2008
I have been reading a lot of mixed reviews of Clorox’s new “green works” line of household cleaners. For those of you who do not know, greenwashing according to wikipedia “is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” Chester’s Clean House writes that even 1% unnatural ingredients is too much. They have a strong argument, but I still think [...]
By Philip C. Curtis •
February 5, 2008
I own an e-commerce company and we do a lot of shipping and receiving. We work hard to minimize our packaging waste (in fact we don’t use any packaging material.) I see a lot of waste coming in from various vendors and to be fair some it simply seems hard to eliminate. In other cases, the waste is just ridiculous.
There is one example in particular I think warrants recognition. We occasionally purchase shipping supplies from Click to Continue Reading
