Whose Responsibility is Sustainable Consumerism?
A new study titled Green AMPlified is aimed to “uncover how the growing ‘Green’ movement is impacting the way consumers perceive, evaluate and talk about companies and brands,” according to Anastasia Toomey of the AMP Agency which conducted the study of 18-49 year olds in April of this year.
The results of the study are very interesting, and at least one of the findings I find both interesting and frustrating. According to the survey, the majority of American consumers feel that corporations hold more of a responsibility to create environmental changes than individuals do.
According to the findings:
close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of the responsibility to implement change over their own personal efforts and are increasingly implementing eco-friendly evaluation into their product purchasing decisions.
and
over half (53%) of consumers factor a company’s social and environmental activities into their purchasing decisions and while overall, consumer’s personal actions to protect the environment show minimal sacrifice in terms of changing one’s lifestyle, consumers are ready to reward those companies that prove their commitment to the cause
