Green Options

This post was originally posted on Eco-Libris blog on June 21.

The added value of going green is constantly growing. According to a survey conducted lately, 46% of consumers say they would shop at a retailer more if it was environmentally friendly. Another study of Mintel shows 62% of customers choose a restaurant based on their commitment to the environment.

So let’s say you’re a green business owner. Or an environmental non-profit. Or a green blogger. No matter what you do, on a basic level, you want more people to know about what you do. Advertising can work. An online presence in social media/network outlets can work. But what if you want people to hear your voice - your real voice, on the radio?

Sure, you can contact radio stations and podcast creators and make a case for being invited on. But for the most part, it’s on their terms. But what if you could just go and make an appointment to be on a show, shape the content, and be interviewed by someone who gets it, is interested in what you’re up to, and will engage you in a conversation rather then just be a dry question asker?

You can.

Growing a successful brand is much like growing a garden. The more you put into it, the more you get out of it.

When it comes to branding a green business, it’s becoming harder and harder to stand out in a sea of companies claiming to have green products and ethical practices. While it’s wonderful that green is going mainstream, it makes good, original branding even more important for green businesses.

How do you set your business apart and attract new customers in a competitive marketplace? You work on your image, your public face, and your reputation. In a word, your brand.