5 Ways Green and Organic Brands Can Survive When Consumers Switch to Private Label

mcmilker — Wed, 25 Feb 2009 13:58:03 +0000

If you’ve been following the news, and I’m sure you have, you’ve seen or read an article similar to this one which appeared Media Post, Blue Skies Ahead For Private Label.

Private-label packaged goods could surge as much as six times the roughly one-point market-share gain already seen since the recession began in December 2007, Jack Neff reports, bolstered by a slowdown in consumer spending that could last from four to 10 years.

This sounds scary, if you’ve been building your brand based on a green selling proposition. Then you come across something like piece, this from Ad Age, Private Label Winning the Battle of the Brands, and you wonder how you will survive.

Changing The Landscape Of Eco Labeling - Who Consumers Trust

mcmilker — Tue, 27 May 2008 00:57:21 +0000

Once upon a time, buying green products meant looking for a few, well established seals of approval or certification. Energy Star, USDA Certified Organic and the recycled sign were a few of the well recognized logos.

Today consumers are confronted with a myriad of green images. Proprietary green brands abound issued by manufacturers, retailers and trade groups, hoping to cash in on the green movement or clarify their green credentials have created their own versions of “certification”.

Some of this is driven by large corporations’ frustration with the FDA and USDA’s refusal to keep up with the changing landscape and issue new guidelines. Some is driven by an urge to create a “green” standard of their own. Either way, consumers aren’t buying it.

Green Options » green brands

5 Ways Green and Organic Brands Can Survive When Consumers Switch to Private Label

Changing The Landscape Of Eco Labeling - Who Consumers Trust