Well maybe.

Manufacturers and retailers of school supplies have been worried this year about how the lousy economy will impact consumer spending in the traditional back-to-school season, late July- mid September….depending on where you live. Back-to-School is the second biggest retail selling season (after Christmas) for retailers and for some manufacturers (backpacks, school supplies, etc.) the make or break time of year.

So, a recent study by the NPD group, reported in Progressive Grocer, must be sending shivers down spines across the country.

There should be much less consumer traffic in the stores aisles this back-to-school season, if the results of the NPD Group’s annual Back-to-School 2008 survey of consumers’ purchasing intentions are borne out in retailers across the country.

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