Green Builders, Inc. Bringing Green Homes to the Masses
Austin, Texas builder Clark Wilson has been in the homebuilding industry for over twenty five years, serving as president of Doyle Wilson Homebuilder, Inc. and then as CEO of Clark Wilson Homes, Inc. before retiring in 2002. Eager to get back into home building and aware of the growing demand for green homes, Mr. Wilson took over a small company named Green Builders, Inc. in 2007 with the goal of turning it into the largest builder and developer of green homes and communities in the United States. Only a year old, Green Builders, Inc. has already won the award for 2008 Single Family Affordable Home of the Year by the National Association of Home Builders.
When considering his return to home building in 2007, Mr. Wilson decided that the world did not need another behemoth home builder. “Austin is a hotbed of green,” said Mr. Wilson. “We’ve had green building programs since the 80s. With Green Builders, Inc., we wanted to bring green building to the masses.” By shifting building priorities toward saving money through energy and water savings, and by seeking out environmentally friendly products that don’t drive up the price of the home, green building has made traditional non-green building, in Mr. Wilson’s estimation, obsolete. “We’re priced competitively to non-green builders. They’re going to have to catch up. Green building needs to be widespread. We want to position ourselves as the Whole Foods of homes.”
