By Paul Smith •
May 7, 2009
With so many sources of information on sustainability and green living choices, you’d think it would be easy for you and me to live a greener lifestyle. And yet, how many times have you found yourself out there, doing errands, going out, or traveling, and you have no idea how and where to make greener choices?
3rdWhale is a bridge between talk and action, with an iPhone app that allows you to search for green businesses in proximity to you, plus submit your own finds that aren’t already on there, all listings filtered by 3rd Whale and then rated by users, ala Yelp. An Android version is on its way.
But here’s where it gets interesting: As seen first in Mother Nature Network 3rd Whale are joining forces with Creative Citizen, a hub for crowdsourced, specifically measurable sustainable choices. Each is broken down to how much energy, waste, water, emissions you’ve saved, and in what I think will help it bridge to a broader segment of the population, money. When you have this kind of clearly tangible benefit laid out for you, and it’s on something that you carry with you, action is much for likely.
By Lyndon Rive •
May 5, 2009
Editor’s Note: Lyndon Rive is the co-founder and CEO of SolarCity, a national leader in solar power. This is the first in a series of posts from the CEOs of major solar companies.
Is it May already? Maybe it’s just me, but the media didn’t seem to make as big a deal over Earth Day as it has the last few years. I noticed that Vanity Fair didn’t do a “green issue” this year, and according to John McCaslin on Town Hall, Outside, Discover, Mother Jones, Newsweek and Time cut back on their Earth Day green issues too.
Treehugger reported that Vanity Fair is going to spread its environmental articles throughout the year, and this section of the magazine’s Web site seems to support that. But McCaslin calls it “green fatigue.” I think they’re both right.
By John Ivanko •
April 29, 2009
In a world overdosed with negativity, Jan Joannides roots for the opposite underdog, building an organization and livelihood around showcasing the positive side of what’s working right.
As co-founder of Renewing the Countryside, Joannides created a means to showcase positive examples of rural revitalization while simultaneously serving as an inspiring example of how one’s purpose and life can passionately blend.
As I write about in the Ecopreneur Profile found in ECOpreneuring, the seed for Renewing the Countryside stemmed from Jan’s master’s thesis work in the late 1990s profiling vibrant, diversified Minnesota farms and ranches. “As I interviewed these folks, I became so deeply inspired by their story and commitment to their family farms that I wanted to get these narratives out to the public, since the media often focus just on the negative decline of rural America,” explains Jan. Inspired by a similar venture in the Netherlands, she tapped into grant funding to publish Renewing the Countryside: Minnesota in 2001, showcasing 44 profiles of successful rural enterprises.
The enthusiastic response to this book led Jan, in partnership with her husband, Brett Olson, to found Renewing the Countryside as a non-profit organization in 2002. Its mission is to strengthen rural areas by championing and supporting rural communities, farmers, artists, entrepreneurs, educators, activists and other people who are renewing the countryside through sustainable and innovative businesses, initiatives and projects. “After all,” she says, “rural America is abundant with prospering enterprises as diverse as colors in the rainbow.” Brett leads the creative side of the organization, developing innovative public education strategies and campaigns. It’s through our work on the Rural Renaissance book that my wife and I discovered this innovative non-profit organization, an organization that had its pulse on the revitalization happening in rural areas and the net migrations afoot from urban and suburban areas back to rural areas.
Another book on green business? You may be tempted to wonder if we need another one. After all, there are already numerous classics on the subject (The Ecology of Commerce, Natural Capitalism, Mid-Course Correction), as well as more recent books that bring the subject of sustainable business into the 21st century (Green to Gold, Strategies for the Green Economy). What can Gil Friend, founder and CEO of consulting firm Natural Logic, add to the subject with his new book The Truth About Green Business? (Note: that paragraph’s brimming to the gills with affiliate links…)
