Green Options » Green consumer behavior http://greenoptions.com/tag/green-consumer-behavior Posts tagged 'Green consumer behavior' Tue, 27 May 2008 00:57:21 +0000 http://wordpress.org/?v=2.5.1 en Changing The Landscape Of Eco Labeling - Who Consumers Trust http://ecopreneurist.com/2008/05/26/changing-the-landscape-of-eco-labeling-who-consumers-trust/ http://ecopreneurist.com/2008/05/26/changing-the-landscape-of-eco-labeling-who-consumers-trust/#comments Tue, 27 May 2008 00:57:21 +0000 mcmilker http://ecopreneurist.com/2008/05/26/changing-the-landscape-of-eco-labeling-who-consumers-trust/ ecolabels.gifOnce upon a time, buying green products meant looking for a few, well established seals of approval or certification. Energy Star, USDA Certified Organic and the recycled sign were a few of the well recognized logos.

Today consumers are confronted with a myriad of green images. Proprietary green brands abound issued by manufacturers, retailers and trade groups, hoping to cash in on the green movement or clarify their green credentials have created their own versions of “certification”.

Some of this is driven by large corporations’ frustration with the FDA and USDA’s refusal to keep up with the changing landscape and issue new guidelines. Some is driven by an urge to create a “green” standard of their own. Either way, consumers aren’t buying it.

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