Green Options

Two Kenyan students have invented a device that allows bicycle riders to charge their phones as they pedal.

Deemed a “dynamo-powered smart charger”, the device should make it more economical for the 17.5 million Kenyans who use mobile phones to charge them. Even more impressive, the environmentally-friendly phone charger was originally built from scraps retrieved from a junkyard.

If you could design the green home of your dreams, what would it look like? What would it be made of? How would it produce and consume energy?

When we think of greening print marketing, we often think about the production of printed pieces—the printing process, the consumables, the recycling. But greening print marketing starts much earlier, with the design of the piece itself.

Design Can Change, an initiative designed to help green print marketing from the very earliest design stages, now offers a “Sustainable Design Checklist” to help marketers and designers think through how they can make simple changes that move them forward to a more sustainable future.

Some of the suggestions are obvious, such as moving toward targeted marketing and choosing paper with a high percentage of postconsumer waste. But others may not be so obvious. For example. . .

Some jewelry designers find that recycling musical instrument parts make great mediums. The creativity is exciting, fun, and an impressive form of reuse.

To start with a simple basic, Jeff Davis designs cuff bracelets made from the black vinyl of his recycled vintage record albums.

Looking outside my window, the sky is cloudless, bright, a slight breeze. And it’s December, normally a time of frequent rain. While we here in the Sierra Foothills are not yet facing a water shortage, many people in the world are. And in places that do get sufficient rain, they may be lacking in opportunities to be physically active during the rainy season.

The Watree addresses both of these issues, in a device that some would say looks like an upside down umbrella. While mechanically complex, the idea is simple - Able to be stored in a retracted form, the Watree unfurls to become a large bowl to capture rain, which is then directed to a series of storage tanks underground, ready to be processed as drinking water, or later used to irrigate land.

AIGA Chicago is organizing an event called Incite / Insight 2008: Responsible Design 101, November 20 in Chicago that addresses the significance of green design. AIGA, the professional association for design, is the oldest and largest professional membership organization for graphic & communications design. The organization has been at the forefront of promoting the shift to sustainable design practices through their Center for Sustainable Design.

Green business owners are realizing that green marketing and design is a business asset that’s here to stay as momentum in the green movement builds. The graphic design industry is responding by opening more and more dialogues about sustainability and greening their practices. In this vein, Incite / Insight 2008 in Chicago focuses on the importance of green design.

For a growing number of people, sustainable living means endeavoring as ecopreneurs for organizations with missions they believe in while working in a “green office” space that incorporates green or sustainable design. Typically, “green design” addresses energy efficiency, preservation of resources and the minimization of detrimental effects of construction - if not also improving the health and well-being of the local community as a whole. Some ecopreneurs might work from a home green office, like me, while others find it necessary to gather in office spaces that are, in various ways, ecologically sound and healthier for all.

In State College, Pennsylvania, I had the opportunity to tour the 2,400 square feet Matson & Associates Eco-Building, home to three ecopreneurial enterprises: Matson & Associates, an environmental assessment services company, often engaged to provide “expert witness” testimonials on some of the most timely waste processes issues; Envinity, a green building and home energy audit consultancy; and Matson Biofuels, a company developing a more ecological and non-toxic approach to making biodiesel called Green Biodiesel. For all three of these triple bottom line green enterprises, it’s not just what you create with your product or service — but where you work to create it.

As one of the first examples of green architecture and integrated energy efficient design in State College, the Matson & Associates Eco-Building received the Energy Star certification as a residential office in 2007. The Energy Star certification designates buildings that use 30 percent or less energy than similar code compliant buildings. As an added bonus, the construction cost of this green building was no greater than that for a conventional one.

Last spring, Green Building Elements writer Philip Proefrock called attention to the fact that the building industry has, so far, been slow to marry sustainability with good design.  (See his discussion of Green Architecture Versus Great Architecture.) But in the last several months, it has become increasingly common for LEED certification and other green building performance measures to move away from their headline status and be relegated to the footnotes. This shift is, in fact, a good thing, since it implies that a significant number of new construction projects are simply expected to incorporate sustainable features.

In September, the American Institute of Architects Montana chapter recognized the Bozeman Public Library with an Award of Merit.  According to the jury, “With its grand civic spaces and filtered light, the building celebrates the act of reading. The building honors its context relating to both the town and rugged mountains beyond.” The library fulfills its function as a cultural and civic center for the town of Bozeman partly by leveraging architectural features, as high design has always done.

Green roofs are great - they’re very energy efficient, they capture and filter stormwater, they reduce the urban heat island effect, and they soften the harsh grays and blacks of our cities (at least from above!). We’ve written at length in the past about these benefits. If it works so well on roofs, why stop there?

The American Institute of Architects has launched a series of short videos designed to educate their clients on the principals of green building and how architects can help them achieve their goals.

If you can’t tell, we’re pretty hooked on the latest and greatest in green prefab design. One big problem, though, is that there’s a huge amount of noise and not all that much action - plenty of fabulous prefab designs and museum / conference exhibits, but very few actual installations (and even fewer mid-market installs, which is where prefab has to go in order to make a true difference in our housing stock).

Finally, the log jam seems to be breaking. Several firms have begun to produce green prefab homes for real people in small but growing numbers. This past month, Marmol Radziner, a prefab company here in Southern California, made a splash with some pretty showy installation videos on local media outlets. These homes are either a) high end or b) for the firm’s founders, so they’re still a ways away from mass-market. But, the videos do a good job of showing what elements make prefab homes unique (factory construction, rapid installation, modular components) and at least to me suggest that they’re not all that far away from being able to replicate these installations on a larger and thus less expensive scale.