Recession Proof Your Green Business
There’s been a lot of talk recently, as the country slides into recession, about the impact this will have on innovation.
Will companies pull back from risky projects? Or will they re-jigger their efforts to support products that thrive in a recession…new or not.
Suddenly, innovation has a bull’s-eye on its back. As the recession debate shifts from “what if” to “how long,” claims a recent article in Business Week on the world’s most innovative companies.
Green entrepreneurs have no choice. Innovation is why they are in business. But, what strategies make the most sense for eco-friendly businesses facing a not-so-friendly economy?
