Green Options

Call it green fatigue or green over exposure or green noise. Whatever it is, consumers are starting to feel it and react. At first, it’s just throwing plastic water bottles in the trash, and then it’s using bleach and hot water to really get those white clothes, white.

Valerie Davis, president of Green Canary Sustainability Consulting. wrote a funny article at Environmental Leader titled Are Consumers Falling Off The Green Wagon, And Should We Care? that examines what we, as green business leaders should do about it.

While it appears that the green movement has finally reached a tipping point, the inevitable over-exposure is not far behind.

An article on the ABC News website with the provocative title "Going Green: Fad or the Future?" suggests that while right now "green is the new black," the long term-prospects for the green movement are less certain to remain as strong and as much a part of public awareness as they currently are.

But are Americans experiencing "green fatigue"? The ratings for Live Earth, which was billed as a must-see event,

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Before we kick off summer with Memorial Day barbeques this weekend, it’s important to remember Spring 2007 was when the incubating third wave of environmentalism finally hatched in pop culture.

If you passed by any newsstand in April magazines from Elle to Sports Illustrated had green issues giving quick tips and tricks on how we could play our part. TV got in on “doing good” in May with the amazing Planet [...]