Green Options

The collapsing housing market has wreaked havoc in a variety of industries. Everyone from realtors, to mortgage bankers to builders has seen lay-offs and steeply declining sales. The savviest of the group have realigned their businesses to go after the new markets a recession creates or focused on smaller, still growing niche markets.

For builders who thought going green was the answer there’s some bad news. While the hype surrounding green building features would make one think this trend would last forever, a recent study by the New York Times reveals some holes in this theory.

Ninety-three percent of all home buyers, both nationally and in the New York metro area, are not willing to pay more for green or energy efficient features when building a home, according to a recent independent study commissioned by The New York Times Customer Insight Group.

Thanks to a grant from The Sierra Club, Homes for Our Troops will provide free green homes to returning injured veterans of Iraq and Afghanistan.

Despite the narrowing gap in cost between green building and traditional “to-code” building, most builders and home buyers still perceive the green option to be significantly more expensive.  The reality is that due to increased builder education and an influx of affordable green building products, a building can be built green within the same budget as a non-green building.  According to Clark Wilson, CEO of Austin based Green Builders, Inc., “It’s our job as builders to find those green products that don’t drive up the price of the home.”  Rick Hunter of the St. Louis green building firm Sage Homebuilders agrees:  “With proper planning and a little experience, building green, even certified green, can be done for about the same cost. We are building certified green homes at the highest levels of certification for less than 1% cost increase.“  For an informative breakdown on how green buildings cost from 0 to 2% more than non-green buildings, check out “The True Costs of Building Green” from the folks at Buildings.com.

Now that green building is an affordable option, it’s time to change the way we frame the affordability debate.  Too long have supporters of green building been on the defensive, forced to justify the costs of building more energy efficient, healthier, more sustainable homes.  Instead of focusing on the costs of making your building green, let’s talk about the costs of not building green.

A survey by the National Association of Home Builders highlights the features that owners are most interested in when it comes to green homes.

Yeah Alaska! Yeah Brazil! Yeah California?

The people of Juneau saved electricity in a hurry– when electricity
went to 55 cents per kilowatt-hour

In Juneau, Alaska, an avalanche on April 16th downed transmission lines and cut off the city from it’s cheap source of hydroelectric power; electricity prices jumped by 500%. Alan Meier-a scientist at Lawrence Berkeley National Laboratory, Home Energy Magazine’s Senior Executive Editor, and an expert in how to cut energy use in a hurry-was called in [...]

Austin, Texas builder Clark Wilson has been in the homebuilding industry for over twenty five years, serving as president of Doyle Wilson Homebuilder, Inc. and then as CEO of Clark Wilson Homes, Inc. before retiring in 2002. Eager to get back into home building and aware of the growing demand for green homes, Mr. Wilson took over a small company named Green Builders, Inc. in 2007 with the goal of turning it into the largest builder and developer of green homes and communities in the United States. Only a year old, Green Builders, Inc. has already won the award for 2008 Single Family Affordable Home of the Year by the National Association of Home Builders.

When considering his return to home building in 2007, Mr. Wilson decided that the world did not need another behemoth home builder. “Austin is a hotbed of green,” said Mr. Wilson. “We’ve had green building programs since the 80s. With Green Builders, Inc., we wanted to bring green building to the masses.” By shifting building priorities toward saving money through energy and water savings, and by seeking out environmentally friendly products that don’t drive up the price of the home, green building has made traditional non-green building, in Mr. Wilson’s estimation, obsolete. “We’re priced competitively to non-green builders. They’re going to have to catch up. Green building needs to be widespread. We want to position ourselves as the Whole Foods of homes.”

All new homes built in Hawaii will be required to install solar hot water heaters beginning in 2010, cutting energy costs by 30%.  The state of Hawaii has a goal of at least 70 percent renewable energy use by 2030. “Achieving this goal is nearly impossible without widespread use of solar water heaters,” Hawaii Sierra Club director Jeff Mikulina says. “The solar roofs bill [...]

Take two professional women who are busy raising their families, a growing concern about the environment, and the need for a flexible business, and what do you get? Well, if you are Catherine Flanagan and Jane Holt, you launch a home energy auditing business called Green Homes.

Catherine, a lawyer, sought out a more flexible career after the birth of her fourth child. The she and her husband added an addition to her house, and she began to realize the impact that she could have helping others to make their homes as green as possible. “It was also important that we do something meaningful and challenging,” she said.

Living outside of the US for a while helped raise Jane’s awareness of the need to become more environmentally friendly. Jane has always hated waste, but while living in Mexico, Jane wrote a freelance story about garbage that really opened her eyes to how wasteful the American lifestyle can be. “As things became more Americanized, the amount of garbage became colossal,” she said.

I have learned from our readers that there are two sources for green motivation in families: the parents or the children. Eco moms and eco dads obviously pass on their green values to their children, but sometimes it is the children themselves that inspire a family to go green. I was one such child growing up that converted to vegetarianism (I did not get my family to do the same), and made my parents aware of environmental issues. My influence was not seen immediately, but I look at my dad’s avid recycling and my sister’s organic food choices and can’t help but think that my green values may have rubbed off on them. Now, there is a book to help children turn their parents green.

How to Turn Your Parents Green, by James Russell and illustrated by Oivind Hovland, is a humorous book for kids ages 8-80 (you are never too old to turn your parents green). This book helps alleviate eco-anxiety by empowering children. “The premise for the book is that grown-ups (the Groans) are responsible for causing global warming, but it’s you (the kids) who will have to deal with the consequences.” The tips in the book are what you would expect, such as eating organically, riding your bike, and turning off light bulbs; but the format is unique in suggesting how children can approach their parents. One suggestions is presenting your parents with a list of poisons in the household, such as cleaners, then giving them a month to switch to natural products. There’s even a section on how to turn your teachers green!

Oakland, California-based architect Michelle Kaufmann has made a career of promoting green homes and green communities through her company, Michelle Kaufmann Designs. But if you’re not in the market for a new house, she still has some pretty cool tips for greening your home on the cheap.

On her blog, Kaufmann features do-it-yourself videos for a neat variety of eco-projects that let you reduce energy costs, recycle objects into useful items and add elements of clean, green living to your home.

BuildingGreen.com features a story on the value that renewable energy can add to a home. Amy Levin, a realtor who completed a LEED platinum registered gut rehab in Washington, DC, had her home appraised at 10% higher value than comparable properties. Interested buyers made offers that exceeded her green investment costs, even though the house wasn’t listed. People wanted to rent her house, even though she built it for her own residence.

The solar panels on the roof heat the water (and they seem positioned to shade the air conditioner, another energy-saver). An article in Kiplinger.com summarizes “sunshine economics”: