Green Options

This article was originally published on Eco-Libris blog on September 17.

I really love milk, so I was very happy to hear about this new great idea that is coming from the UK: a milk bottle that is made mainly of recycled paper and can be recycled again. In one word: Greenbottle.

Greenbottle (http://www.greenbottle.com) has developed a much greener solution which can replace plastic milk bottles. The [...]

Watch this space: Africa is fast becoming an important player in cleaner energy sources. If only 0.3% of sunlight falling on the Sahara and Middle Eastern deserts can potentially provide all of Europe’s energy needs because of its intensity, according to a report, how about everything else?

How much wind blows from Nouakchott to Natal, and how much of this is ever utilized as an alternative energy source? How much water flowing in the Zambezi is used to power villages in Zambia and Zimbabwe; and how much more of the great Nile waters that flow into the Mediterranean can sustainably be harnessed to run corn mills in Nakuru and cotton ginneries in Jinja and Khartoum or fisheries in Cairo?

And now some bold African should emulate John McCain. He may be better known for his tenacity inside the muddle of US politics than for his expertise on the quest for cleaner energy sources. But many surely gaped at the figures he offered for a battery to power America’s engines in the wake of the oil price burst recently.

There’s been a lot of talk recently, as the country slides into recession, about the impact this will have on innovation.

Will companies pull back from risky projects? Or will they re-jigger their efforts to support products that thrive in a recession…new or not.

Suddenly, innovation has a bull’s-eye on its back. As the recession debate shifts from “what if” to “how long,” claims a recent article in Business Week on the world’s most innovative companies.

Green entrepreneurs have no choice. Innovation is why they are in business. But, what strategies make the most sense for eco-friendly businesses facing a not-so-friendly economy?