Green Claims Unveiled. Ecolabling.org Provides One Stop Shop for Confused Shoppers
Jacob Malthouse doesn’t have a plan to make a profit. His business, Big Room,Inc. has just released its first product, ecolabeling .org to address a need in the market, a need for some way to make sense out of all the labels making green claims… not to make money.
Spoken like a true social entrepreneur, I told Jacob when I spoke with him this week.
Ecolabeling.org addresses the challenge that many of us have: What do all of these certifications, seals of approval, standards and verifications actually mean. Is it truly green or is it just greenwashing? The independent database of over 300 labels (and growing) seeks to provide a one stop site for information on all types of green labels.
I'm often guilty of recycling packaging from mailings, instead of saving them for future postage. The best thing to do, obviously, is to store such mailing accessories and resuse them, save cash, save the Earth, etc. Well, some new postage stickers from Ecotopia may just encourage me (and you!) to make the mail a little greener. 
