Fighting Eco Fatigue – Green Companies Need to Take The Lead
Call it green fatigue or green over exposure or green noise. Whatever it is, consumers are starting to feel it and react. At first, it’s just throwing plastic water bottles in the trash, and then it’s using bleach and hot water to really get those white clothes, white.
Valerie Davis, president of Green Canary Sustainability Consulting. wrote a funny article at Environmental Leader titled Are Consumers Falling Off The Green Wagon, And Should We Care? that examines what we, as green business leaders should do about it.
While it appears that the green movement has finally reached a tipping point, the inevitable over-exposure is not far behind.
