By MC Milker •
July 2, 2008
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Creative Edge Design has a big hit on their hands. The new eco alternative to the standard gallon milk jug has been adopted by both Wal-Mart and Costco and should be making an appearance in a store near you soon.
The “milk pitcher”, rated a story in the New York Times and is gathering both praise and criticism from retailers and consumers.
A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less. What’s not to like? Plenty, as it turns out.
The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.
Despite the initial reaction of consumers, who really tend to hate anything new…even if research says they should like it, the new milk pitcher is here to stay. And we can expect a host of other products to undergo a face lift too!
By MC Milker •
April 21, 2008
Some scary truths about consumers’ assumptions could lead to a “green” backlash concludes The Green Gap Survey, released this week by Cone LLC and The Boston College Center for Corporate Citizenship.
We in the business of making environmentally friendly and natural product know that little regulation exists around the terms, “green,” “environmentally friendly,” and “natural.” But, consumers don’t and are, perhaps naively, trusting.
- 47 percent trust companies to tell them the truth in environmental messaging
- 45 percent believe companies are accurately communicating information about their impact on the environment
- 61 percent of Americans say they understand the environmental terms companies use in their advertising
By MC Milker •
March 17, 2008
We’re green entrepreneurs right? We eschew over-packaging. We skip the plastic overwrap. We limit the packing materials. We think reusable.
But…will consumers pay for it?
A recent Nielsen study shows that half of all US consumers would give up all convenience packaging if it would benefit the environment.
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- 58 percent feel that packaging designed for easy stacking/storing at home is dispensable
- 55 percent would give up packaging that can be used for cooking, or doubling as a re-sealable container
- 53 percent don’t need packaging designed for easy transport
