Green Options » green pitches http://greenoptions.com/tag/green-pitches Posts tagged 'green pitches' Thu, 28 Aug 2008 12:00:33 +0000 http://wordpress.org/?v=2.5.1 en The New Paradigm For Green Marketing -Making Green Things Seem Normal http://ecopreneurist.com/2008/08/28/the-new-paradigm-for-green-marketing-making-green-things-seem-normal/ http://ecopreneurist.com/2008/08/28/the-new-paradigm-for-green-marketing-making-green-things-seem-normal/#comments Thu, 28 Aug 2008 12:00:33 +0000 mcmilker http://ecopreneurist.com/2008/08/28/the-new-paradigm-for-green-marketing-making-green-things-seem-normal/

I’ve been spending a lot of my time these days checking out the wide variety of social networking tools available for growing green business. In particular tools for the B2B market have been springing up and taking hold across the web.

I found this interesting slide show about greenwashing and was struck by the slide above. This says it all in my mind. As green becomes the new “normal” ecopreneurs need to work to position their products beyond just being green.

Check it out.
The Six Sins Of Green Washing

View SlideShare presentation or Upload your own. (tags: terrachoice grant)

Related Posts:

How To Make A Green Pitch Without Greenwashing

Green Consumers Pull Back – Now What? Recession Strategies For Eco Businesses

Greenwashing is Lack of Self-Esteem

Old School Green Meets Greenwashing at PCBC


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