Green Options

As a blogger and freelance journalist, I receive several to many press releases a day, promoting all sorts of products, web sites and events. As a marketing consultant, I write press releases for my clients and struggle with the time and energy that goes into creating something which, well… often isn’t read.

Silicon Valley Watcher, Tom Foremski puts it nicely:

Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes…

Press releases are created by committees, edited by lawyers, and then sent out at great expense through Businesswire or PRnewswire to reach the digital and physical trash bins of tens of thousands of journalists.

Benjamin Brown, the CEO of Web start-up MakeMeSustainable.com feels that tapping social networking on the Web is the best way to build a business with an environmental slant.

I’d have to say that we at Ecopreneurist agree. While most businesses focus on attracting mainstream media visibility, as we said here, often the best way for eco-entrepreneurs to grow their businesses is to build grassroots support. In the world of [...]