Greening Print Marketing: Does Sustainability Matter to Print Buyers?
When I was first asked to write for The Inspired Economist on the issue “greening” print marketing, I was excited about the opportunity to talk about something I’m passionate about—the ability to use today’s print technologies to make a practical difference in our stewardship of the environment.
After all, you can’t see the immediate effects of reducing your carbon footprint or reducing your use of virgin paper. When you use the Click to Continue Reading
