Targeting Green Grocers – How Ecopreneurs Can Profit From The Greening of Supermarkets
It seems like your local grocer has reason to go green. Not only are we living in an era where words like “global warming” and “climate change’ have entered the common lexicon, we have, it seems reached the tipping point where green living is driving consumer purchase.
A walk down the aisles of Kroger or Safeway or any chain grocery store confirms this as natural and organic section signs pop up in spots previously reserved for salty snack foods and frozen sugar laden sweets. Packaging is shrinking. Light bulbs are energy saving. And the words “eco” and “green” leap out at consumers at every turn.
Obviously the retail grocery industry has gotten the message. An article in Progressive Grocer gives some insight into what’s next on the agenda.
