And they succeeded, after much persistence, coming out with what would be the replacement for their current line, called Act2GreenSmart. A brave move for a company making a comfortable living on their existing line. Everything, save the zipper and the strap, was made from recycled PET.

They could have stayed this safe, practical course, transitioning from one core to the same, green version. But since then. they’ve continued on, deepening their knowledge, and expanding their line, to include a broader range of users. An unexpected treasure that came out of them being frequently asked green related questions at the college bookstore conventions they presented at is their GreenSmart Glossary. From “compostable” to “petroleum derivative” they not only define these terms, they give both an optimist’s and a cynic’s perspective on each term.

This is reflective of the founders, who take a hopeful yet practical look at each consideration when it comes to their products.

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