To keep the momentum going, Rob has also set up an @ecomonday account on Twitter, where you can look for the most recommended green Tweople to follow. @Ecomonday will only follow those that follow @Ecomonday and those who are recommended in the meme.
Rob told me a total of 230 people were recommended on this first ecomonday. I’d say it’s off to a great start! (Use the new sidebar Twittersearch on your Twitter page to find #ecomonday recommendations from last week [...]
As the green community grows on Twitter, I find more and more people to follow and more and more people follow me. That is of course, how it’s supposed to work. It doesn’t however take place without some effort. And I get questions.
How do you find time to tweet?
How do you find new followers?
How often do you tweet per day?
I’ve just returned to Southern California from The Shorty Awards, held Wednesday night in New York to honor “The best producers of short content in 2008”, in other words, the best of Twitter
Trying to determine how to best build your list of followers can be a challenge and a raging argument is going on right now with the Twitterati on quality versus quantity. Is it better to follow lots of people and have lots of followers or does the quality of the follower matter
It can be tough determining if you should focus on your blog and driving readers to it via Digg, Delicious and similar sites or rather you should focus on interacting with customers and potential customers on Facebook and Twitter. Developing metrics by which to measure your success in social media is key and then following through with analyzing the traffic generated by use of various social media tools leads to success using these new marketing tools.
Take a look at this new video that I found on the Dell Social Media Facebook page. Green businesses, always current with the latest trends, are getting into social media in a big way. How about you?
Everyone is wondering what to do about social media. How does it fit into a marketing plan? How does it fit into a business plan? Should we engage? How much? What is this thing called social media?
An article Where Does Social Media Sit in a Firm? Probably Many Places in Marketing &Strategy Innovation Blog, one of my favorites, details several places. Quoting Jim Tobin, a few obvious and not so obvious applications are identified.
- Brand managers can now use social media as an integral part of marketing campaigns.
- Product developers can use social media for consumer intelligence. The idea that you have to spend tens of thousands to get limited information from focus groups is becoming outmoded.
- Public relations can look at the messages that they send and figure out how they can make them a) more interesting and b) more easily digested by the blogosphere and the networks.
- Customer service should be using social media to decrease call volume and increase customer satisfaction. Paying $35 per phone call to answer the same types of questions thousands of times isn’t helping anyone.
- Human resources can be using social media to convey what working at the company is all about, and they should certainly be using it to go find candidates with particular backgrounds.
