Green Options

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Civil and environmental professor and ecopreneur-inventor Jack V. Matson, PhD.
dedicates his life to practicing “intelligent fast failure,” an expression he coined to capture the essence of innovation. It’s captured in his irreverently titled book, Innovate or Die: A Personal Perspective on the Art of Innovation. As an ecopreneur, he started an environmental design firm, Matson & Associates Inc., housed in a green office building and personally holds two patents on water purification products.

In Innovate or Die, Matson suggests that the goal with intelligent fast failure is to move as quickly as possible from new ideas to new knowledge by making small and manageable mistakes — intelligent failures. By moving quickly, we can determine what works, and what doesn’t, without draining the bank account and energy devoted to developing the idea. With the increasing variability in climate and rapidly changing global marketplace and social fabric, ecopreneurs are creating new business models, products and services that defy common conventions. Some will fail. The key is to keep learning and try to avoid letting your intelligent failures negatively influence your emotions and self-esteem. And by all means, fail falling forward.

Given the widespread interest in producing biodiesel domestically, Matson launched the Green Biodiesel, LLC, a spinoff venture of Matson & Associates Inc., seeking to develop a new biofuel production process that relies entirely on nontoxic materials to produce a clean-burning alternative fuel from renewable resources in the US. One of the problems facing biodiesel producers and users is that the conventional biodiesel production process uses a number of toxic chemicals to convert vegetable oil feedstocks into a usable fuel. Methanol and sodium hydroxide, two toxic industrial chemicals widely used in the transesterfication process to produce biodiesel, are potentially dangerous to humans and the environment. In order for biodiesel to be a truly environmentally friendly fuel, current and future producers need an alternative process that does not use toxic chemicals or produce significant waste products.

What happened to the ODO Twirl n’ Take? We first saw the wind up camera in 2007 when our friends over at Engadget posted the pics below. Then, today AOL’s Green Channel at Switched had more video from Engadget posted.

According to reports, algae biofuel company Solazyme has raised $45.4 million dollars in Series C funding to take their unique algae diesel process to the commercial scale.

Major partners in this round of funding include Braemar Energy Ventures and Lightspeed Venture Partners, who were joined by return backers The Roda Group and Harris & Harris Group.

Solazyme’s novel biofuel production method involves growing algae in the absence of light. In nature, algae use light to make sugar and then make oil from that sugar. Solazyme skips the light part and just feeds their algae sugar to get them to make oil.

Pacific Gas and Electric in California announced last week it will buy 800 megawatts of solar-generated electricity from two companies, enough to light 239,000 homes. Within three years, PG&E will buy its solar energy from OptiSolar and SunPower, which plan to build the world’s two largest solar farms in California as

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Starting later this year, Advanced Mechanical Products (AMP), a company based in Cincinnati, Ohio, will take your pre-existing or newly purchased Saturn Sky and convert it to an electric car.

Initially only available for the Sky, AMP will add other Saturn models as company growth allows.

The company is currently taking orders for a limited run of 300 “signature series” Sky conversions. The Sky EV will be able to go from 0-60 mph (0-97 kph) in 5.7 seconds, will have a top speed of 90 mph (145 kph), and can go 150 miles (240 kilometers) before needing a recharge.

While the kinks are worked out, Tesla is starting to move Roadsters off the production line slowly.

27 Roadsters are currently in various stages of assembly, and the company hopes to reach a monthly production rate of 100 cars by this December.

In a blog post on the company website, Tesla CEO Ze’ev Drori has reprinted the content of a note he sent to customers last Friday in which he states that Tesla has finally “broken the logjam” and already delivered 9 Roadsters to California.

The PLX Kiwi dashboard computer plugs into your car and provides real-time info on how your driving habits affect gas usage — and how to correct them for maximum fuel efficiency.

There are lots of gas saver devices out there that claim to help you increase your car’s fuel economy. Most of them are of questionable effectiveness — to put it mildly — relying on such things as magnets, mini-tornadoes, and fuel tank pills. I’ve covered some of them in a previous post about potential fuel saving scams.

The sheer number of such questionable gas saving devices makes it difficult for the average person to distinguish the effectiveness of any single one of them. It also instills a general feeling of distrust that any of them could actually work.

I’m always on the lookout for interesting new events that expand my knowledge, and introduce me to new people and ideas. Two such events are coming up over the next week in the Los Angeles area.

First up, this Sunday from 6pm - 8pm, a permaculture workshop will be held at All Shades of Green. For the uninitiated, like me, permaculture is generally defined as, “a system of perennial agriculture emphasizing the use of renewable natural resources and the enrichment of local ecosystems.” In layman’s terms, it refers to the design of agricultural systems that mimic natural systems.

The workshop will cover topics like building healthy soil, attracting wildlife, and landscape design. The facilitator, Melinda Joy Miller, founder of the Shambhalla Institute, is also a renowned feng shui master, so she brings those elements to bear as well.

Revetec, a little known company from the Gold Coast region of Australia, may be on to something huge: they’ve created an engine that is 50% smaller, 50% lighter, has 50% lower emissions and is cheaper to manufacture than a conventional internal combustion engine of the same horsepower. Oh yeah, did I mention that it doubles the fuel economy too.

What that means is a car like the 2007 Toyota Yaris, which is rated at 40 mpg on the highway, would get 80 mpg with a Revetec engine.

This isn’t some hoax… They have a prototype which has been attached to an actual vehicle and independently tested to substantiate their claims.

How would you like to drive an all-electric Mini? An EV Smart Car? A PT Cruiser? With the help of Hybrid Technologies, you can. They’ve taken many familiar vehicles, ripped out their engines, and replaced them with lithium batteries and electric motors.

On the surface it makes great sense and it seems there would be a huge demand for this sort of thing. Electric cars are nearly maintenance free. They don’t need oil changes and they have 90% fewer parts than gas cars. Plus, these EVs look like the normal cars that are already popular with many folks.

Solazyme announced today that they have produced the first 100% algae-based renewable diesel to meet the strict American Society for Testing and Materials (ASTM) D-975 specifications.

Called Soladiesel(RD)™, it is the world’s first 100% algal diesel blend to meet these standards.

The company has road-tested Soladiesel(RD)™ in a factory standard 2005 diesel Jeep Liberty with results that indicate identical usability and engine wear to that of petroleum diesel.

Soladiesel(RD)™ has lower particulate emissions than petroleum-based diesel and also meets the ultra low sulfur diesel (ULSD) standards.