Over the weekend, someone sent my husband a link to a video called “The Girl Who Silenced the World” from 1992 where a 12 year old girl named Severn Suzuki addresses the UN’s Earth Summit Meeting in Rio de Janeiro. Severn essentially gives the panel and every living adult a well-articulated lashing for leaving the planet in this state for her generation to contend with. Had the Internet been in full force then, this video would have flown around like wildfire. I’d like to help spread it around now. Everyone on this planet should watch it-it is more relevant now than ever.

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After raising three kids and seeing how much waste there was in the toy industry, we said, “NO MORE,” and began making many of our children’s toys. An old box became a way to stimulate their creativity and recycle at the same time. They loved them and so did the neighborhood kids. It took about 17 years, but…voila…Imagination Box Co was born!

Made in the USA, Imagination Box Co. toys are completely recyclable and made from 45% post consumer materials.  Each set comes with watercolors, so that your child may decorate and assemble their own toy. For my eight-year-old daughter, it has provided hours of entertainment and excitement.

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I have a number of ideas for great eco toys this year since being involved with the Eco Toy Test sponsored by Eco Child’s Play and the Goddard Schools. We had over 50 entries from great green toys companies and because we’ve created a Facebook and Flickr, we have an excellent shopping guide if you’re looking for gift ideas.

Every one of these toys is eco friendly. They are made from wood or organically grown cotton or recycled plastic. They teach kids about nature or going green. Many of them I had seen before but there were a few that were great new ideas for infant gifts, toddler and preschool gifts and even some for big kids.

Pass the word along that Eco Child’s Play has a green gift guide site! You can find it on Facebook or Flickr – add your comments to help other parents with their green gift choices.

You can talk about it or follow it on Twitter with the hashtag #bestgreentoys

If you’re not familiar with Dandelion, they have all the “eco-ssentials” for babies including rattles, teethers, development toys and even toddler feeding products made from corn. Their classic shape sorter even made Dr. Toy’s best green product list for 2009.

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We’ve made a special effort to encourage toymakers of all sizes to enter as we search for the greenest toys under $25.00. We’re all interested in maximizing our dollars these days and I’ve been surprised to find out just how many relatively inexpensive green toys there are!

We’ve received entries from big companies like Haba and Etsy sellers like Mama K’s. We have trucks perfect for toddlers from Green Toys and infant toys from Under The Nile – a whole range of goodies from lots of great manufacturers. You can see photos of some of the entries on our Facebook page – I’ll be uploading more as we go along.

If you are a toymaker- we’d love you to enter our contest and be featured on our Facebook page, as well as have the opportunity to be named “Best Green Toy”. But hurry – the last day to enter is October 1^st.

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Plan Toys offer superior quality wood toys made with environmentally friendly kiln dried, chemical free, rubberwood. They also use E-Zero glue, water based non-toxic colors, and recycled and recyclable materials. And at Plan Toys they do everything with “green” in mind.

Rosie Hippo shares the “green” passion and sells only ethical, quality, eco-friendly toys for children.

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I’ve been asked this year to judge the Goddard/Eco Childsplay 2009 Best Green Toy Contest. Sponsored by Goddard Child Development Centers and Green Options own Ecochildsplay, it is both a great opportunity and one that has me thinking.

How does a small company compete against the big guys in the toy industry? In particular as pointed out by Wendy Johnson, with Birchtree designs writing on the contest Facebook page:

Hey, how about doing a contest of eco-friendly, local handmade items? There is no way we can compete with large corporate manufacturers. Also, not sure how eco-friendly a product it can be if the materials are coming from all four corners of the earth, is being made in another country, and then shipped to the US?

That’s a good point! And so I thought about and found that, hey- this IS just that kind of contest!

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Goddard Child Development Centers and EcoChildsPlay are proud to sponsor the Second Annual Eco-Friendly Toy Test, which will evaluate the best green toys for preschool and early elementary-aged children based on the creative, child-engaging qualities, the interactive qualities, the price, and the eco friendliness of the product.

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Some of the features of the Plan Toys Baby Walker:

• There are two adjustable height for infants as well as for toddlers.
• And I mentioned previously, it does come with a set of blocks. If you have seen how much a set of blocks costs these days; you know that this is a huge perk. These are some serious blocks and very large sized; so no worries about a choking hazard. If the walker does not; then the blocks will provide entertainment for hours.  Block toys are one the greatest toys to encourage learning and creativity.
• Made in Thailand out of sustainable and recycled rubber wood
• Has gotten accolades from other moms which is always reassuring

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A couple weeks ago I was looking for examples of this principle. I wanted to show how a company’s marketing message should extend beyond greenness to appeal to other core consumer attributes people expect from a good products.  I put out a query on HARO and received dozens of interesting products.  Of those, five stood out.

The first thing I noticed about Vers iPod Docks is that they are incredibly beautiful.  But, they first thing theat Vers wants you to know about their products is that they sound great. They let the fact that they have been touted as the most environmentally friendly iPod dock available speak for itself and focus instead on the benefits that consumer’s want in a an iPod dock: Great sound and good looks.  In the words of David Laituri, partner in Sprout Creation makers of Vers products:

“We tend to focus on superior sound quality and design, and environmental thoughtfulness a fast second. Since our sustainable design efforts are a work in progress, we avoid ‘green’ and ‘environmentally friendly’ whenever possible.”

Green Toys are made out of recycled milk containers and are made in the USA (so from a supply chain position they are very environmentally sound.) Green Toys are also packaged in recycled corrugated boxes with no plastics, cellophane or twist-ties, and are 100% recyclable. But most importantly, they positioned as safe (they contain no traceable amounts of Phthalates or BPA and have no external coatings with lead paint) and fun (they are chunky and colorful and beg to be played with).

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Fancy a new online store for eco-friendly children’s products?  Green product website Ambitious Green calls itself a “fun place to buy great products at the center of today’s environmental issues, concerns, and debates.”

Says Ambitious Green: “We think the environment and education are challenging debates worth having. Every time you make a buying decision you are telling manufacturers and the market what’s important to you.   We share the same frustrations you do - finding products that are natural, functional, friendly and fun. We believe that what’s good  for you can be good for the planet.”

Here are a few of the latest toys at Ambitious Green:

Dancing Alligator, $19.99 (shown above) “This award-winning, wooden alligator pull toy struts his stuff as he wiggles, bobs and click-clacks along.”  These toys are made in Thailand by Plan Toys, a green company that emphasizes socially responsible manufacturing.   It’s green because it’s made of organic rubberwood, non-formaldehyde E-Zero Glue, water-based dye, recycled and recyclable material and soy ink and water-based ink.

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Granted, it is vacation and so it’s going to be hard to keep things as green minded as I usually try to be, but thanks to so many exciting new products, it’s not that hard to go green on vacation.

Whether you’re flying off to an island resort, or just taking a long drive South for the winter, here are some great products that will help lessen your carbon footprint and still enjoy the sun and sand.

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Straddling the middle is how I might describe the trend in green products. Ecopreneurs have been producing green and eco friendly products for the home and office for years. This trend, is of course now in high gear. The smaller segment, those aimed at parents of infants and young children has taken off recently driven by the scary news out of China and the growing awareness of the toxins in baby products.

Marketing for baby products has focused on the purchaser…the parent, rather than the purchase influencer, the child…for obvious reasons. But, a whole new niche is opening up - targeting green kids.

A new study finds:

More than half of kids age 6-8 encourage their parents to buy green products, according to the report from Packaged Facts, a market research firm. Nearly three-quarters believe people should recycle, and 40% think they should buy recycled-content paper products.

What about those kids? Will they fall for the latest green gimmick? How aware are they about greenwashing.

“What’s interesting about the green trend among kids is that the kids themselves are fueling it,” says Tatjana Meerman, publisher of Packaged Facts. “Environmental awareness, even at the youngest ages, is acute.”

And they’re savvy about what it means to be green. With more and more schools, parents, television programs and media dedicated to spreading the gospel of green, kids know chemical names that leave parents tongue tied and exactly which materials are petroleum derivatives.

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The Uberstix Scavenger Series utilizes recycled materials, such as straws, water bottles, and cups, to create working models. This is a unique idea in children’s toys to use upcycling, the process of using something of waste to create a product of greater value.  My only concern is that Uberstix uses name brands, such as Starbucks or McDonald’s, in its list of suggested waste materials to use.  Considering I try to raise my children as commercial-free as possible, this is concerning to me. I also think that Uberstix could much farther towards greening its product by making the products from recycled plastic.

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The MobileHome is made from recycled cardboard, is biodegradable, five percent of profits are donated to UNICEF, and is made in China.  It has eight secret rooms and is easy to take with you to the park, on vacation, or around the house.  My children immediately integrated their other toys, including their children’s yoga mat,  into dramatic play with our MobileHome.

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I first read about Anamalz in a post titled “What Makes Toys Green” on Z Recs. I was intrigued and had to get a set for my family. These are the first wooden toys I have encountered to be made from organic wood! Designed in Australia and made from non-toxic European materials, these maple animals are interactive and encourage creative play. Children can bend, balance, intertwine, move, etc. to their heart’s content without breaking these quality toys. Anamalz comes in 30 different species, including a 7 foot tall giraffe! Of course, my favorite is the elephant.

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