Green Options

I have to agree in the long run and that’s why it will be critical for green businesses to do what all businesses must do in this economic uncertainty – cut costs. While slashing expenses and reducing costs can be relatively easy at first, especially after an age of excess, once the easy cuts are made comes the tough part – People and Planet.

According to the report, Trends in Trademarks, applications for patents on trademarks, logos and taglines reached an all time high in 2007. And chief among the requests…those related to green business.

New filings with the U.S. Patent and Trademark Office in 2007 topped 300,00 beating the previous record of 289000 in 2000, driven in part by new marks for eco-friendly products. The word GREEN was the most popular vehicle for communicating environmental friendliness. Applications more than doubled in 2007, increasing from 1100 to over 2400.