Green Options » green TV

Who Watches Green TV And Why

mcmilker — Fri, 19 Sep 2008 13:41:48 +0000

Kelly Anderson from RealScreen.com, a magazine dedicated to non-fiction TV and film, in other words, documentaries, educational and fact-based programming, etc. gave me a call this week. In the entertainment industry, green is as hot as it is anywhere and yes, it’s getting a lot of coverage.

Kelly asked me if I could discuss using psychographics to segment the green film market. Could I please weigh in on how eco film makers could better understand the various different green consumers?

Since I discuss that exact topic quite a bit on Ecopreneurist, I was happy to comply. You can read my interview here. While I sound a bit less “together” than I usually am ( I was sitting in my car in a parking lot between appointments during the interview), I think I touched on a few points that it’s important for eco-entertainment entrepreneurs, as well as just about anyone working in green business to understand.

There are a number of different green consumers!

If you are a fan of green documentaries and green TV you might, by this time be beginning to feel a bit, well, fatigued by the green messages bombarding you at every turn. As in most industries, entertainment companies need to take the next step in green marketing.

Green is rapidly becoming mainstream, which is why the approach must change.

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EcoZone - Advertising that Greens More than the Message

Paul Smith — Thu, 28 Aug 2008 22:07:10 +0000

Advertising. It’s a part of the scenery, just about anywhere you go these days. Like it or lump it, it’s here to stay. But what if it could do something more, or different then sell you things, end of story? What if it educated about the environment, and eco friendly behaviors? What if it went further than that and 50% of proceeds from advertising went to local community greening efforts, the use of which was advised by diverse, knowledgeable green organizations?

It can, and it does, via EcoMedia. The NY based company originally started by an LA surfer turned environmentalist to protect local watersheds from pollution has now expanded to find ways to improve and protect the air, energy, and green space of places across the US. This happens via partnerships with CBS and Worldwide Pants. Between the three of them, they cover national and local markets, online, and also produce original green oriented content such as the Daisy Fuentes hosted TV show The EcoZone Project.

It comes down to this -

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Ecopreneurs Drive Green Movement – Discovery Channel Shows How

mcmilker — Fri, 11 Jul 2008 21:23:10 +0000

It’s not that unusual for entrepreneurs to incite change. One might say it’s expected. Highlighting the drive toward green is Discovery Channels new Planet Green. The all green network features a variety of shows, but it’s interesting to note how many of them feature ecopreneurs.

This month marks the debut of Planet Green, Discovery’s new all-green network, which is rolling out the green carpet for heavy Hollywood hitters like Leonardo DiCaprio, Adrian Grenier and Tommy Lee. But the real stars of Planet Green are the entrepreneurs featured in many of its programs and whose creativity and energy are a big part of the green movement’s success.
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Planet Green Set to Become World’s First 24/7 Eco-TV Network

Shirley Siluk Gregory — Fri, 30 May 2008 22:35:12 +0000

Greens come in way more than one shade, so the folks at the Discovery Channel and TreeHugger are hoping to reach as many of them as they can through a new partner-based, 24/7 network dubbed Planet Green.

Calling itself the “first and only 24-hour eco-lifestyle television network,” Planet Green launches Wednesday, June 4. The synergy of the TV/Internet partnership promises to deliver a greater range and depth of green information than either medium could provide on its own, according to Eileen O’Neill, president and general manager of the Planet Green network.

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Three Good (Green) Reasons to Give Up TV

mcmilker — Sun, 27 Jan 2008 17:25:03 +0000

If you are looking to reduce your environmental footprint, one place to start might be looking at your TV. Technological advancement in consumer electronics has made us more in touch with happenings around the world but, increased our energy usage and taste for shopping while creating a looming environmental problem with landfills.

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