The big news this weekend is Obama’s bold announcement to enact an economic stimulus package and, as those of us in the green movement noted…in the process a commitment to move forward with a green agenda.
For a lighter look at what we think he should do, check out this video from Zaproot.
“Naturally Successful” is a 78-minute program about how a new type of entrepreneur is changing industries and the world at the speed of business. It features interviews with some of the country’s top business
Awhile back I wrote about Andy Keller and his company, Chico Bags. I ran across the bag monster videos recently and asked about them. In the words of Benn Davenport of Chico Bags…
Andy Keller had been using a huge ball of 500 plastic bags to show people at farmer’s market just how many plastic bags an average American uses in a year — and one day he decided to wear it. Thus was the spawning of the first Bag Monster (costume, that is).
Everyone is wondering what to do about social media. How does it fit into a marketing plan? How does it fit into a business plan? Should we engage? How much? What is this thing called social media?
Brand managers can now use social media as an integral part of marketing campaigns.
Product developers can use social media for consumer intelligence. The idea that you have to spend tens of thousands to get limited information from focus groups is becoming outmoded.
Public relations can look at the messages that they send and figure out how they can make them a) more interesting and b) more easily digested by the blogosphere and the networks.
Customer service should be using social media to decrease call volume and increase customer satisfaction. Paying $35 per phone call to answer the same types of questions thousands of times isn’t helping anyone.
Human resources can be using social media to convey what working at the company is all about, and they should certainly be using it to go find candidates with particular backgrounds.
