For a lighter look at what we think he should do, check out this video from Zaproot.

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Arnold Creek Productions new release takes a look at ecopreneurs and what makes them tick.

“Naturally Successful” is a 78-minute program about how a new type of entrepreneur is changing industries and the world at the speed of business. It features interviews with some of the country’s top business consultants, educators, authors and speakers who are inspiring entrepreneurs worldwide, such as Hunter Lovins, Van Jones, Mark Albion and Michael Shuman.

They offer insights on entrepreneurship, with a focus on building a values-driven business, providing meaningful leadership, achieving results beyond profits, serving customers, thinking long-term, seizing opportunities in new and existing markets, creating a thriving business and embracing a new type of capitalism.

We wrote about this before…now you take a look and tell me: Does this capture the spirit of Ecopreneurs? Tell me what you think?

Related Posts:

Triple Bottom Line: The DNA of a Green Business Starts with People

Do You Have What It Takes To Be A Social Entrepreneur?

Naturally Successful: Inspiring Videos for Green Entrepreneurs

Book & DVD Review: Building with Awareness

Awhile back I wrote about Andy Keller and his company, Chico Bags. I ran across the bag monster videos recently and asked about them. In the words of Benn Davenport of Chico Bags…

Andy Keller had been using a huge ball of 500 plastic bags to show people at farmer’s market just how many plastic bags an average American uses in a year — and one day he decided to wear it. Thus was the spawning of the first Bag Monster (costume, that is).

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Everyone is wondering what to do about social media. How does it fit into a marketing plan? How does it fit into a business plan? Should we engage? How much? What is this thing called social media?

An article Where Does Social Media Sit in a Firm? Probably Many Places in Marketing &Strategy Innovation Blog, one of my favorites, details several places. Quoting Jim Tobin, a few obvious and not so obvious applications are identified.

Brand managers can now use social media as an integral part of marketing campaigns.

Product developers can use social media for consumer intelligence. The idea that you have to spend tens of thousands to get limited information from focus groups is becoming outmoded.

Public relations can look at the messages that they send and figure out how they can make them a) more interesting and b) more easily digested by the blogosphere and the networks.

Customer service should be using social media to decrease call volume and increase customer satisfaction. Paying $35 per phone call to answer the same types of questions thousands of times isn’t helping anyone.

Human resources can be using social media to convey what working at the company is all about, and they should certainly be using it to go find candidates with particular backgrounds.

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