Eco Warriors - Young, Green And Influential
A new study, “Greenfluencers” by Porter Novelli points to a significant new change in the way eco information is disseminated and who’s paying attention…to whom.
Now that green has gone mainstream, it seems everywhere you turn there are eco friendly products, organic choices and green claims. Consumers are well on their way to embracing the eco lifestyle. Every major manufacturer, it seems has found a way to capitalize on the green movement and while green experts cry, “greenwashing”; consumers just cry, “help”, as they try to sort through the claims.
And they’re finding it, from green bloggers like those of us here at Green Options; from leaders of trusted environmental groups; from influencers on social media sites like Facebook and from friends passionate about the green lifestyle.
