Green Options » green washing

The Nature of “Natural”

Steve Savage — Mon, 27 Jul 2009 19:43:20 +0000

If you go to the Organic Consumers Association website you will see that they are upset about the way that stores like Whole Foods market products as “natural.” They believe (and they are probably right) that consumers will confuse this with “Organic.” In fact there are no real rules about what can be called “natural” and savvy marketers have realized that almost everyone likes the concept of “natural” and they have tapped into that for selling power.

The problem for the Organic community is that their own, highly regulated farming system is also built on the concept of “natural.” I have a good friend who was on the board of CCOF (California’s organic certification leader) back in the days when the definition of “USDA Organic” was being hammered out (1990-2002). He explained that one reason it took so long was that there was a philosophical struggle between the Organic stalwarts who wanted it to be driven by what was “natural” and by the USDA that wanted to bring some science into what was safest and best for the environment. The “natural” voices prevailed.

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Yearn Worthy Yarn: Caron, Simply Soft Eco

Kelly Rand — Thu, 16 Apr 2009 17:30:24 +0000

I’m on the fence about this yarn and not so sure that it is “yearn worthy” but felt that a good discussion about it was.

Caron yarns has a new entry into our yarn vernacular called Simply Soft Eco. Simply Soft Eco is similar to Caron’s other yarns made from acrylic, but contains 20% of recycled PET content.

If you recall PET is plastic water or soda bottles and is popping up in recycled form in various places such as EcoFelt, fabric blends, clothing, bags, and even boats! What I find really wonderful about this yarn is that it has recycled content, a huge selection of colors and that it is available in big box stores - great for when you don’t have access to a small indie shop.

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Sustainable Aquaculture

Stuart Stein — Fri, 18 Jul 2008 07:00:19 +0000

When my publisher and literary agent were speaking with various people about providing an endorsement for my cookbook, The Sustainable Kitchen, I received an interesting response from an older 70’s/80’s television chef. His note said he would be happy to endorse my book but only if we changed our view on sustainable seafood and aquaculture. His position was seafood, in general, is a high-protein, low-fat food. For health reasons, people need to eat more seafood in order to increase their intake of omega-3 fatty acids (the good fat) and reduce their intake of omega-6 fatty acids (the bad fat). Now, I am not one to contradict a celebrity, of course they must be right, but seems a bit short sighted to me.

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What is Sustainable Cuisine? - Part One

Stuart Stein — Mon, 14 Jul 2008 07:00:31 +0000

Green is the new black!

So much has been written yet so much is misunderstood. Everything from culinary publications, to monthly magazines, to daily newspapers, to blogs are hoping on the Green Cuisine bandwagon. I’m not saying this bad and not saying this is good. I am saying that in general, the more people that are exposed to sustainable, eco-friendly, green cuisine (or whatever you what to call it), is good.

Not knowing what it means, too many labels, confusing names, so called “experts” and even worse, “Green Washing“, is bad.

Ok, so what is Sustainable Cuisine? What does it mean to be sustainable? My definition of sustainability is “a way of growing, shipping, processing preparing and eating foodstuff that doesn’t deplete the natural systems that create that product.”

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